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Use Your Data!

By Brett Wood, CAPP

I can recall a moment about 10 years ago when we were collecting and analyzing data from a major U.S. city to help validate and construct a new pricing and management scheme. I was reviewing the time sheet of one of my co-workers who was entering and analyzing the data and his cell notes for the day were just the word “DATA,” written over and over about 1,000 times. I could feel his mental breakdown through the computer screen.

Data has become a critical cog in our decision-making relative to our parking and mobility programs’ performance. We are supposed to use it to apply policies, communicate change, and define success. But we are often so overwhelmed by the mountain of data we generate that it becomes crippling to achieve these principles. When we lose control of the data we are supposed to be managing, we risk losing the intended direction of our programs.

One of the key focus areas for managing and maintaining data is defining process and practice for capturing and analyzing data. This is best completed with the assistance of technology, dashboards, and the application of key performance indicators and benchmarks to measure change. I’m excited to bring some insights and information about these areas to the upcoming IPMI Leadership Summit in Pittsburgh, Pa. Hoping you can join me and 99 of the industry’s best and brightest to learn more about this and a variety of great topics!

Brett Wood, CAPP, is a parking consultant with Kimley-Horn. He will speak on this topic at IPMI’s 2019 Leadership Summit, Oct. 3-4 in Pittsburgh, Pa.