Posted Apr 15, 2025
Parking Base Selected by Rutgers University to Implement Digital Parking Permitting Program Across All Campuses
New Brunswick, NJ — Parking Base, the leading provider of customized cloud-based parking management solutions, announced that it has been selected by Rutgers University to provide a cutting-edge digital parking permitting program for the university’s campuses. This new system will revolutionize the way parking permits are issued and managed, boosting convenience for students, faculty, and visitors while modernizing the university’s parking operations.
“We are excited to partner with Rutgers University to bring advanced digital parking management to all of its campuses,” said Ebby Zachariah, CEO of Parking Base. “This program is innovative and improves the parking experience for faculty, staff, students, and visitors and sets a new standard for campus parking.”
The Rutgers University digital parking program is built on Parking Base’s industry-leading cloud-based parking management platform, and Parking Base provides day-to-day management of the program. Also partnering on the program are Park Loyalty, a trusted leader in omnichannel violations management, and Modii, a data integration and parking intelligence provider. Park Loyalty will provide compliance and enforcement services while Modii’s wayfinding technology will allow the university to provide real-time parking availability data to parkers via the university parking app.
Parking Base’s digital parking solution will streamline and simplify the parking permit process across Rutgers’ multiple campuses. Key features and benefits of the new program:
Streamlined Permit Options: The new system will significantly reduce the number of parking permit types, making the process easier for users to understand and navigate.
Convenient Online Purchasing: Students, faculty, and visitors can purchase parking permits online, eliminating the need to visit the parking office. By automating the process, the digital permit program also reduces the risk of human error and frees up university parking staff to focus on other priorities.
Inter-Campus Usability: Digital permits will be valid across all Rutgers campuses, offering users greater flexibility and convenience.
Proactive Parking Notifications: The system will notify parkers via text message if they park in an ineligible lot, allowing them to move their vehicles before enforcement is contacted. This feature promotes compliance while minimizing parking violations.
Digital Guest Passes and Special Event Permits: The system will also permit the online purchase of digital parking guest passes and permits for events such as move-in days, ensuring a convenient experience.
Enforcement Solutions: The program uses Park Loyalty’s Enforce Pro® platform with advanced License Plate Recognition (LPR) technology to streamline enforcement, allowing enforcement teams to issue citations and warnings with precision and reliable evidence, enhancing compliance.
Real-Time Wayfinding: Utilizing Modii’s Parking Finder technology, parkers will be able to access maps showing where parking is available on campus at that moment via their personal devices. Parking Finder works with both IOS and Android devices.
In the future, the university also plans to explore and potentially deploy technological enhancements such as utilization of autonomous vehicular technologies, digital signage solutions and AI integrations to augment data analytics and user experiences.
The implementation of the new digital parking program aligns with Rutgers University’s dedication to enhancing campus life through technology-driven solutions.
For more information about Parking Base and its solutions, please visit www.parkingbase.com.
About Parking Base
Parking Base is the leading company offering cloud-based parking management solutions to handle all aspects of parking operations. Its comprehensive suite of products includes Permit Manager, Valet Manager, Destination Manager, and Access Manager, and it delivers a seamless and customizable digital, cloud-based solution in a single platform. Parking Base’s tools are designed to optimize efficiencies for parking owners and operators, while enhancing the customer experience. For more information about Parking Base, please visit www.parkingbase.com.
About Park Loyalty
Park Loyalty is a trusted leader in omnichannel violations management, providing solutions for municipalities, universities, and private operators across on-street and off-street environments. Its Pro Solutions® suite optimizes ticketing, processing, permitting, and rewards programs, helping customers shift parking programs from punitive to incentive-driven. With agentic AI features, seamless integrations, and a customer-first approach, Park Loyalty enhances enforcement workflows, improves compliance, and maximizes operational efficiency. More: parkloyalty.com
About Modii:
Modii provides modern mobility solutions via a unified platform of digital infrastructure, data integration, and parking intelligence. The innovative technology supports the digital transformation of urban areas and campuses while empowering thoughtful parking planning through data-driven insights. For more information about Modii please visit www.modii.co.