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Navigating Post-COVID Parking Management: Staffing Challenges and Solutions

 

By Jovan Douglas, CAPP, MBA

The COVID-19 pandemic reshaped the way we live and work, and its impact on parking management is no exception. As we continue to emerge from the pandemic, parking facilities face new challenges related to staffing shortages and the need to adapt to the evolving landscape.

Staffing challenges in parking management have become more pronounced in the wake of COVID-19. Many facilities experienced workforce reductions during the pandemic and attracting and retaining qualified staff has proven to be a formidable task. To address this issue, parking managers are adopting innovative approaches, such as offering competitive compensation packages, flexible work arrangements, and professional development opportunities to attract and retain talent.

Another solution gaining traction is the adoption of technology to augment staffing needs. Automated systems, like ticketing kiosks and license plate recognition cameras, can help streamline operations and reduce the reliance on human resources. Mobile apps and online payment platforms provide users with self-service options, further reducing the need for on-site staff.

Moreover, collaborative efforts within the industry are being explored. Shared staffing resources and partnerships with local educational institutions can create pipelines of talent for the parking management sector.

In conclusion, the post-COVID era brings its own set of staffing challenges to parking management. By adopting innovative recruitment strategies, leveraging technology, and fostering industry collaboration, parking facilities can overcome these hurdles and continue to provide efficient and effective parking services in the changing landscape. Adaptation and forward-thinking are key to ensuring that parking management remains resilient and responsive to evolving needs.

Jovan Douglas, CAPP, MBA, is the Director of Parking and Code Compliance for the City of Hollywood, FL. He can be reached at Jdouglas@hollywoodfl.org.