The Case for Thinking Like a Startup

“The measure of intelligence is the ability to change.” ― Albert Einstein.

A drive-through opera performance in a parking garage in Chicago? Safe curbside food pickups from your favorite restaurant? Repurposed parking lots into pop-up kitchens supporting local restaurants and delivery services? Huge surges in contactless payment options? New digitized curbsides and mapping technology?

It is clear to see how innovative and adaptive thinkers are revolutionizing the parking and mobility space. This way of thinking goes hand in hand with why thinking like a startup is so important. And it’s been pivotal to the success of Elizabeth Zealand, a female CEO in the parking and mobility industry who shares her startup-thinking secrets and why the mindset is critical long after the startup phase is over, in the current issue of Parking & Mobility. Read it here and ignite your thinking.