Collaboration

Business people putting hands in together.By Robert Ferrin

The parking, mobility, and transportation industry is changing at a head-spinning rate and driving us to innovate and be responsive to our customers, new technology, and increasing demand for the curb and parking space. As the industry changes, expectations have increased for what a parking and mobility professional is and in what space we operate.

These expectations were never higher than for our team as we developed the Short North Parking Plan. Our team quickly realized that collaboration would be critically important to the success of the plan’s development and implementation. So what did collaboration look like?

First, it meant bringing together a wide array of internal and external stakeholders to develop a plan that was as comprehensive as possible for as many user groups as possible. It meant engaging with the community in public meetings, focus groups, online and in-person surveys, and via social media.

Second, collaboration meant the city couldn’t implement a dynamic plan alone. The city collaborated with the vendor community to put together a holistic parking plan that leveraged technology and used a data-driven approach to modify in the future. Combining virtual permitting, mobile payment, license plate recognition cameras, and a parking benefit district to leverage newfound revenues was a formula that worked for the Short North.

Most importantly, it took a collaborative approach between multiple entities and organizations to get it done and become work the city is using as a foundation for parking enhancements in other parts of Columbus.

Robert Ferrin is the assistant director for parking services with the City of Columbus, Ohio. He will be presenting on this topic at the 2020 IPMI Conference & Expo, May 31 – June 3, in San Antonio, Texas. For information and to register, click here.