SpotHero Welcomes Karen Bartuch As VP of Brand Marketing

Former Amazon Brand, Digital and Go-To-Market Lead brings over 20 years of Brand Marketing leadership with plans to increase overall brand awareness and strategies for SpotHero.

CHICAGO — SpotHero announces the hire of Karen Bartuch as VP of Brand Marketing. In this role, Bartuch will develop and execute a long-term brand marketing strategy for the organization as a member of SpotHero’s Executive Team.

“As we grow and scale, we intend to deliver a heroic customer experience and more parks across the United States and Canada,” said SpotHero Co-Founder & CEO Mark Lawrence. “Karen’s depth of knowledge and experience offer us the opportunity to deliver on this brand promise in new and exciting ways, driven by insights garnered from the market.”  

Bartuch’s career spans over 20 years in the public and private sectors serving on Motorola Solutions, PwC, Chicago Police Department and as an advisor to startups. In these roles, she led various efforts including policy, communications, marketing, business development, digital, research and customer insights. Most recently, she led Brand, Digital and Go-To-Market teams at Amazon. She is passionate about creating genuine and meaningful connections between brands and customers.

“SpotHero is one of Chicago’s best tech companies with an amazing team and culture,” said Bartuch. “I am so excited to help continue to make our customers’ lives better in new and innovative ways while developing a top brand and team.”

In addition to Bartuch’s work experience, she is also an adjunct professor teaching innovation and design at the Kellstadt Graduate School of Business at DePaul University. Additionally, Bartuch holds a bachelor’s degree in psychology from Northwestern University, a master’s degree in communications and a doctorate in business administration.

Bartuch’s hire adds to SpotHero’s recent years of momentum. In the past two years, SpotHero celebrated its 10 year anniversary and expanded to the connected car via Apple CarPlay and Android Auto. SpotHero has raised $120 million to date and the team grew by nearly 90 people in 2021. SpotHero is currently hiring talent in Chicago, Toronto and across the United States for its Finance, Engineering and Product teams.

About SpotHero
SpotHero is the digital parking leader and the largest place to buy and sell parking in North America. Millions of drivers use SpotHero’s mobile apps and website to find, book and access off-street parking in over 7,500 locations across 300 cities. Leading mobility companies use the SpotHero developer platform to power seamless parking at scale for fleets, connected cars, and urban mobility solutions. For more information, visit