PayByPhone Appoints Sonny Samra Senior Director of Business Growth, Canada & USA

PayByPhone, the global leader in mobile parking payment solutions, announced today the appointment of Sonny Samra as Senior Director of Business Growth, Canada & USA.

Sonny joined PayByPhone in 2019 as Sales Director, Southwest, quickly proving to be a great asset to the Company, growing his territory and adding key clients. Sonny came to PayByPhone with a strong background in information technology and services, where he worked as director of growth for a software as a service (SaaS) financial technology company. Against this backdrop and with his enthusiasm for innovation, experience in global sales, growth, and strategy roles, Sonny brings to bear his passion for technology enablement in his current and new role. Sonny holds an MBA from Simon Fraser University Beedie School of Business, BC, and a BSc. degree from the University of Victoria, BC.

“PayByPhone is in the midst of extraordinary growth throughout the US and Canada, and Sonny Samra has brought tremendous success to our team,” said Roamy Valera, PayByPhone’s CEO, US and Canada. “Sonny has demonstrated tremendous sales leadership during his tenure and will play an important role in our  continued success throughout the United States and Canada.”

Sonny leads the team that develops sales focus and leadership resources dedicated to PayByPhone’s suite of products, while supporting the go-to-market strategy. For more information about PayByPhones services, visit

About PayByPhone

PayByPhone is one of the fastest growing mobile payment companies in the world, processing over 125 million transactions annually, totaling more than $550 million USD in payments. Through the company’s mobile web, smartphone and smartwatch applications, PayByPhone helps millions of consumers easily and securely pay for parking without the hassles of waiting in line, having to carry change or risking costly fines. A subsidiary of Volkswagen Financial Services AG, PayByPhone is leading the way in the creation of the mobile future.