Whole Foods Market Chooses Park Assist to Elevate the Parking Experience

CHESHIRE, CT –  September 10th, 2020 – Park Assist® has been awarded the Parking Guidance System (PGS) contract at Whole Foods Market HQ and Flagship store in Austin, Texas. The multinational supermarket chain, founded in 1980, quickly rose in popularity thanks to its focus on quality, sustainability, and natural and organic foods. This commitment to quality also extends to the value Whole Foods places on both customer and employee satisfaction.

Whole Foods’ HQ and Flagship store sees an extremely high traffic volume, causing parking shortages within the underground garage. Employee parking is often overfilled, and team members are left searching for open spaces, costing them valuable time and gas while adding to congestion. To alleviate this unnecessary inconvenience, Park Assist offered Whole Foods the ideal solution to help accommodate and elevate its guest and team member experience.


Park Assist’s camera-based M4 PGS and exterior wayfinding signage remove all confusion from the parking journey by clearly guiding visitors from beginning to end. The exterior signs, continuously updated with real-time data, indicate the number of available spaces within each area of the facility, and enable parkers to determine the best parking location at any given moment. From there, the M4 smart-sensor system goes a step further and specifies whether parking bays are available or occupied using color-coded LED lights, so there is no more guessing.

Additionally, Park Assist’s custom mobile Park App allows Whole Foods’ team members to find open spaces and decide where to park before heading to work. Because there are several different locations designated for team member parking, the ability to predict availability before arriving is key to guaranteeing a hassle-free, no-time-wasted, employee parking experience.

“Our team is really pleased to work with Whole Foods Market, in Austin, Texas, where they started. Park Assist’s M4 technology will not only make employee parking quicker and easier, but it will also help reduce parking challenges and traffic congestion in a busy, growing downtown location.” Said Jeff Sparrow, Regional Account Manager.

The installation is set to go live by the end of 2020.

About Park Assist

Park Assist® is the parking industry’s leading camera-focused innovator with the most camera-based parking guidance installations in the world. Our patented technology helps customers effortlessly find parking spaces in real-time as well as find their cars when they return. Simultaneously, we provide parking operators with tools to improve customer satisfaction, create new revenue opportunities, realize greater operational control, capture parker analytics, and expand CCTV capabilities. Park Assist is part of the TKH Group (Euronext: TWEKA), a $1.8 billion publicly traded company headquartered in the Netherlands. For more information, visit www.parkassist.com.

Contact: Katie Rodenhiser, Global Marketing Manager, katie.rodenhiser@parkassist.com