Learning Lab Key Takeaways: Applying Game Day Best Practices to Campus-Wide Events Presented by JustPark
The Learning Lab focused on applying game day best practices to campus-wide events. Moderated by Drew Lee (JustPark), the session featured Brian Riggs (University of Notre Dame) and Brett Litterell (Ohio State/CampusParc), who shared insights from managing large-scale concerts and third-party events. They emphasized key differences from football operations, including a higher volume of first-time visitors at concerts. Discussion topics included real-time data management, pre-event communication, and coordinating simultaneous events across campus. The panel also covered challenges like parking capacity, cashless payments, traffic control, and integrating platforms such as JustPark and Ticketmaster, along with considerations for towing, rideshare, and medical staffing.