University

Only a few days have passed since our campus was shaken, and yet it feels as if time has stretched and folded in on itself. I’ve watched our faculty, staff, and students move through these days with a heaviness that’s hard to put into words. What we’re feeling isn’t just grief — it’s a deep, disorienting devastation that touches every corner of our routines and relationships.

The Learning Lab session highlighted how HONK and UC Davis transformed campus parking through a daily decision model and digital payments. UC Davis replaced physical permits with a virtual system managing 1,000 to 2,000 daily parking permits and supporting 23,000 daily bike trips. HONK’s single sign-on integration prevents credential sharing and supports complex affiliate and labor contract rates. The team also implemented flexible event pricing and completed a highly coordinated rollout. The system has reduced congestion, maintained affordability, and achieved 70 percent digital wallet adoption.

Indianapolis, IN — As hybrid learning schedules reshape how students, faculty, and staff spend time on U.S. college campuses, a new study from parking technology provider T2 Systems finds that many university parking programs don’t reflect these new commuting patterns.

In this panel discussion, university parking leaders will explore how institutions can apply the same proven strategies used for football game day to other high-demand events. From staffing and communication plans to pricing structures and traffic flow management, we’ll discuss how best practices can be scaled and adapted across the academic calendar.

Reimagining Parking Delivery at the University of California, Berkeley

Reducing Environmental Impact

Montreal, QC – McGill University has officially launched HONK, North America’s leading provider of contactless payments for parking and mobility, as its mobile parking platform for students and visitors across campus. The move simplifies the parking process for thousands of students and campus visitors, replacing 2 pay-and-display machines and bringing contactless payments to 13 outdoor parking lots, 12 downtown and one at Macdonald Campus.

Adrienne shared strategies for shifting parking enforcement from rigid rule enforcement to customer-focused solutions, emphasizing education over punishment and empowering officers with field discretion. She highlighted initiatives at Kansas State University, including a donations-for-citations program, vehicle inspections, and alternative resolution options. The presentation reinforced treating parking officers as ambassadors rather than enforcers and encouraged attendees to adopt service-oriented approaches in their own operations. The session concluded with a Q and A covering uniform standards, email communication, and faculty parking expectations.

This session delves into the psychology behind driver behavior and parking decisions—and how cities, campuses, and parking operators can shape driver behavior through smarter use of technology and data. Various solutions are enabling drivers to make more informed, personalized parking decisions than ever before.

As parking professionals, we are very comfortable with providing parking as a service. People visit our parking location because it is close to where they want to go. The actual experience of parking is not the event that they are looking forward to, it is part of a process to get to that event. So, what happens when parking IS the main event? It means that professionals that are used to providing efficient and effective service now need to consider another aspect – hospitality.