Technology

Dynamic pricing is transforming the parking industry, but what happens to the humble reservation when rates change by the minute? For most operators, a "reservation" has always been a simple pre-purchase: a customer pays a fixed rate and parks later. That model made sense in a world of static pricing. But as AI-driven pricing engines, real-time occupancy data, and gateless systems become the norm, selling a fixed-price booking days or weeks in advance creates real tension. Operators must choose: honor the original rate and leave revenue on the table or embrace fully dynamic pricing and risk alienating customers who value certainty.

Survision is proud to announce the release of the new EXA models (Edge Extreme Accelerator) for its Generation 5 Micropak and Visipak product lines.

Indianapolis, IN – Parker Technology announced the launch of Ambassador, an AI agent for motorist assistance purpose-built for parking and mobility operations. Ambassador handles every inbound touchpoint across a parking operation, from urgent gate calls to permit inquiries, and is now available to parking operators across the US.

Inglewood, CA – Intuit Dome, the home of the LA Clippers, and one of the most technologically advanced sports and entertainment venues globally, has expanded its partnership JustPark, naming the company its Official Parking Partner.

Trellint, a leading provider of parking and curbside management technology for municipalities across the United States, announced the launch of Kurbis™, an AI-driven ecosystem built to work within cities’ existing infrastructure — connecting enforcement, permits, citations, and collections in one coherent operating model, without requiring cities to rip and replace what’s already working.

Tacoma, WA – TagMaster North America, Inc. is celebrating 20 years of innovation, partnership, and continued growth in vehicle identification technology. Founded in 2006 in Tacoma, Washington by President and Founder Ali Khaksar, TMNA began with long-range RFID solutions for automated vehicle identification and has since expanded into license plate recognition, software, operational visibility, and connected vehicle intelligence solutions for parking, access control, enforcement, security, and mobility.

Miami, FL – Universal Parking, a leading innovator in the parking industry, announced the launch of reservable parking at PortMiami’s Terminal B. This new offering allows cruise passengers to pre-book a parking spot, simplifying the arrival and departure experience.

SenSen Networks (ASX: SNS), a global leader in Live Awareness for smart cities, and Turnstone Data, a Parking Insights platform, announced a strategic partnership to deliver dynamic parking intelligence to municipalities across North America.

Fort Lee, NJ — Parking Base, the industry leader in parking management technology, announced the launch of Ask, a powerful new natural language querying feature that redefines how parking owners and operators interact with their data. Built directly into the Parking Base platform, Ask enables users to retrieve real-time operational insights simply by asking questions in plain English, eliminating the need for complex reports, spreadsheets, or technical expertise.

Milwaukee, WI – Duncan Solutions announced that it will be exhibiting at the upcoming IPMI Conference & Expo, taking place June 14-17 at the Baird Center in Milwaukee, Wisconsin. The event marks a significant moment for the company as it celebrates its 90th anniversary and highlights its continued leadership in parking and mobility solutions.

This webinar, presented by Nick Mazenga and Carmen Donnell, co-chairs of IPMI’s Technology Committee, explored global parking enforcement technologies and their potential use in North America. The presenters examined international examples including Amsterdam, Rome, the United Arab Emirates, Adelaide, China, and Bogotá, highlighting approaches such as tax-based parking, SMS-first enforcement, sensor systems, valet robots, and behavioral science techniques. While many of these technologies are feasible in North America, the discussion emphasized that cultural, legal, and governance differences present major challenges. The presenters concluded that staffing, public trust, and governance are often bigger barriers than the technology itself and encouraged organizations to focus on compliance-first strategies, pilot programs, and locally tailored solutions.