Planning

Shaping the Future of Mobility

In this panel discussion, university parking leaders will explore how institutions can apply the same proven strategies used for football game day to other high-demand events. From staffing and communication plans to pricing structures and traffic flow management, we’ll discuss how best practices can be scaled and adapted across the academic calendar.

Climate risk, particularly severe weather, is becoming an increasingly important factor in how parking and mobility infrastructure is designed and how vehicles are insured and protected. Hail is one of the costliest and most disruptive weather threats facing vehicle-centric infrastructure in the United States. As vehicles with panoramic glass roofs, advanced sensors, and EV components become increasingly technologically complex and expensive to repair, the financial impact of hail damage continues to grow. At the same time, insurers are responding with higher premiums, stricter underwriting, and more stringent requirements for proactive mitigation.

Extreme weather events are becoming a more regular occurrence. As I write this blog, large portions of the country are digging out from significant winter weather events – many of whom do not experience ice, snow and subzero temperatures on a regular (or even occasional!) basis.

Why Severe Weather Resilience Matters for Parking Infrastructure

As communities across the country work to deliver improved and integrated transportation systems, pedestrian infrastructure remains a challenge to develop at a level which allows the overall transportation network to operate optimally. For public transportation, areas with higher densities and interconnected pedestrian facilities provide a network to allow people to move around more easily without relying on a vehicle. These robust pedestrian facilities not only allow promote more use of non-vehicle modes of mobility, but make the entire transportation system safer and more efficient thereby reducing conflicts between vehicles and pedestrians. For those of us who drive, walk, bicycle or use scooters, we know first-hand the different perspective you have when peering out the car windshield compared to walking or biking near and around vehicular traffic. Well-designed pedestrian facilities reinforce that walking and biking are viable options that can get you where you want to go with the hassle of dealing with driving, congestion and parking. Unfortunately, pedestrian facilities still lag behind in many communities where lack of priority and funding hampers their development. Since there can be various governmental jurisdictions involved with streets and right-of-way, it’s imperative for localities to have a structure in place to ensure pedestrian facilities can be planned and executed in a coordinated manner.  By championing best practices involving a multi-modal complete streets design approach, progress can be made to greatly enhance a community’s overall transportation system. Mark Hairr, PTMP, is an Executive Director for Wave Transit. Mark can be reached at mhairr@wavetransit.com.

What 2015 Predicted About Parking Tech—And What It Means for the Next Decade

In The Shoup Doctrine: Essays Celebrating Donald Shoup and Parking Reforms, edited by Daniel Baldwin Hess, 37 city planners, economists, journalists, and parking professionals analyze three major parking reforms proposed by Donald Shoup, a Distinguished Research Professor of Urban Planning at UCLA.

Georgetown, Texas’ Downtown Transformation

Parking, transportation and mobility is an exciting profession that touches nearly everyone’s lives daily. This course is a foundation level course that will introduce topics such as customer service, communication, planning, parking regulations, enforcement and compliance, maintenance, sustainability and technology. This course is a perfect way to acquaint newly-hired parking and mobility professionals to the industry. Once all the modules are completed the end of course assessment appears. Those who score 70 percent or better on the assessment receive completion certificates.

When we talk about equity in our industry, the conversation often stops at financial support. But “Equity Beyond Capital” challenges us to go further. It reminds me that true inclusion is about access, mentorship, and shared knowledge, things that can’t always be measured in dollars. I’ve seen firsthand how transformational it can be when someone takes the time to guide a small or diverse supplier through the process, explaining how funding works, what lenders look for, or simply helping them navigate contracts and certifications. That kind of support doesn’t just help one company succeed; it strengthens our entire industry. As leaders, we have a responsibility to make space for others to learn and grow. Sharing what we know, our templates, lessons learned, and even our mistakes, create a ripple effect that reaches far beyond one project or partnership. Equity also means creating a sense of belonging. When smaller firms are included in conversations, planning, and innovation, we gain new perspectives that push us all forward. Inclusion is not a charitable act; it’s a strategy for sustainability and innovation. I believe our industry’s future depends on how well we nurture relationships, mentor emerging businesses, and build systems that value knowledge as much as capital. Because when more voices are heard and more people are empowered, we all rise together. Susan Cole is the Founder and CEO of Cole Ticket Solutions (CTS). Susan can be reached at susan@coletickets.com.

Like so many others in the industry, my parking career began as a backup option. Having worked as a part-time supervisor while an undergraduate with Virginia Beach Parks & Recreation, followed by a stint with Raleigh NC Parks & Recreation after graduating with a degree in geography, I felt ready to take on any Park Management or Planner position in the southeast or mid-Atlantic. But the opportunity didn’t surface, and the monthly student loan payment couldn’t pay itself, so I took a parking facility management position with a private operator. That holiday season as a newly employed manager in the workforce I recall connecting with a college friend at a holiday party and seeing the confusion on his face when I mentioned the original goal of working in Parks & Rec yet embracing the opportunity in Parking. His response? “One is fun, one is not. So how long do you plan to stick around?” Down the road a few years later in a different parking role and city, I reflected on my work experience while also envisioning career growth and whether the Parks & Rec field remained a goal. I had a conversation with my previous supervisor in this role and she provided memorable input, to this effect of “parking may not be glamorous however there’s room for advancement and opportunities to be creative in this industry, and if you put in the time and dedication you will carve a serious niche”. Then I reflected on the parallels with Parks & serving the public and maintaining customer satisfaction, keeping facilities pristine, managing spaces, and partnering with other departments/organizations, among others. Do I regret my decision to remain in parking? Most days, no. I’ll also take dealing with periodic frustrated parkers over the daily animated skateboarding and dog park patrons any day of the week! Zach Pearce, PTMP, is an Associate Director of Operations for Old Dominion University. Zach can be reached at zpearce@odu.edu.