Leadership

EnforcePlus, a premier provider of parking enforcement and management solutions, is excited to announce the appointment of Rebecca Groth as National Sales Manager. With more than a decade of leadership in the parking technology industry, including senior roles at ParkMobile and OmniPark (Flash), Rebecca brings a wealth of experience in sales strategy, business development, and client relationship management to her new role. Rebecca joins EnforcePlus at a pivotal moment as the company expands its innovative solutions across North America, helping cities, universities, and private organizations improve parking operations through advanced enforcement technologies. Her extensive experience in developing high-performing sales teams and her deep understanding of the industry will be instrumental in accelerating EnforcePlus’ expansion and market leadership. “We are thrilled to welcome Rebecca to our team,” said Mitch Carter, CEO of EnforcePlus. “Her expertise in sales strategy and her ability to cultivate strong client relationships will be invaluable as we continue to scale our operations and deliver cutting-edge enforcement solutions to our clients nationwide.” Rebecca's career is distinguished by her ability to consistently exceed sales targets and build lasting customer partnerships. “I’m excited to join EnforcePlus at such an exciting time of growth and innovation,” said Rebecca Groth. “I look forward to working with the talented team here and helping to advance our mission of providing exceptional parking enforcement solutions that enhance efficiency and customer satisfaction for our clients.” In her new role, Rebecca will oversee EnforcePlus’ national sales strategy, working closely with the executive team and the board to strengthen relationships with current clients and develop new opportunities across North America. Her appointment signals EnforcePlus’ commitment to continued growth and delivering unparalleled service to the parking industry. About EnforcePlus EnforcePlus is a leader in parking enforcement and management solutions, delivering advanced technologies that help municipalities, universities, and private organizations streamline operations, increase efficiency, and improve customer experiences. With a commitment to innovation, EnforcePlus offers a comprehensive suite of tools that include automated license plate recognition (ALPR), mobile enforcement solutions, and data analytics to transform parking management.

“The Great Relocation” is significantly redefining the urban landscape. The current situation demands immediate action from urban parking and mobility leaders.

The Power to Transform the Parking Industry

Ocra announces that Ethan Glass and Nate Dunning, co-founders of Ocra, have been named to Forbes 30 Under 30 2025 in the Transportation & Mobility category. In 2019, while they were soccer teammates at Occidental College, Glass and Dunning began day-leasing spaces for parking during events at the L.A. Coliseum. Listing inventory on third-party reservation channels like SpotHero and ParkWhiz for consumers to book ahead of time boosted revenue, but managing it was labor-intensive, so they developed software to centralize rate and inventory management across multiple channels. Amid the COVID-19 pandemic, they reached out to 3000+ parking professionals to validate the fragmentation problem and ascertain product market fit. As a result of these conversation, they pivoted to turn their system into a SaaS platform for omni-channel rate and inventory management, powered by sophisticated custom APIs built and maintained by Ocra. Today, Ocra is a true agnostic partner to 50+ parking operators and asset owners and numerous demand channels including SpotHero, ParkWhiz, and more. The software is live at 600+ locations with 50+ operator partners, with $120mm in GMV and 2.9mm transactions projected to flow through it this year. Ocra CoPilot, Ocra's revenue management division, uses internal expertise and data to grow NOI for asset owners without extra labor. For one hotel partner, MCR, Ocra generated $3.4m in gross sales and $2.5m in incremental NOI in 2023. Ocra has raised $4.8 million from backers including MCR and Parker Technology. Glass and Dunning believe that facilitating the open flow of data between parking technologies is prerequisite to unlocking opportunities with industries like transportation, mobility, hospitality, and real estate that have undergone similar transformations. Ethan stated, "We are very humbled to be recognized by Forbes 30 Under 30. This is most certainly an entire team Ocra recognition and we share it with all of you that have helped shape this company. We strive to be the rising tide that raises all ships and that is a testament to the community that we have around us. Our team is grateful to Forbes for the recognition and we are only just getting started." Click to read more from this Ocra story as well as some insights into their executive mindsets.

Los Angeles, CA – Frogparking is pleased to announce the addition of Greg Mason as its new Head of US Growth & Strategy. With hardware and software patents under his name, Mason is an authority on parking technology specializing in the design, go to market strategy for new technology and modalities of business. In his new role, he will be instrumental in promoting, growing, and developing Frogparking’s sales throughout the North American market. “We are thrilled to welcome Greg to the team,” said Shareena Sandbrook, CEO of Frogparking. “As a well-known and reputable part of the parking community, Greg brings a wealth of experience and expertise that will undoubtedly enhance add value to our current and future clients.” At Frogparking, the focus has always been on providing top-tier technology-driven solutions that empower clients to navigate the complexities of modern parking management. Greg’s ability to build strong relationships and offer exceptional service will ensure Frogparking continues to meet and exceed client expectations. “I am excited to join Frogparking and be a part of such an innovative team,” Mason said. “The company’s dedication to advancing parking technology is inspiring, and I look forward to contributing to our clients’ success.” Greg brings years of parking experience, both from operations, sales, support, design, and manufacturing. He is known within the industry, and particularly known for his excellent work with technological innovation. In his role at Frogparking, with a focus on delivery, and his proven track record, Greg will focus on partnering with operations and customers to transform the business. Greg has been a key figure in the success of many parking companies; including SP+, TIBA Parking Systems and Towne Park. He has a wealth of knowledge in product delivery, customer success, technical sales, design, and manufacturing. Alongside the design and engineering, sourcing, manufacturing, and inventory & logistics.

LOUISVILLE, TN – The Car Park, a nationwide provider of comprehensive parking solutions in over 500 locations throughout the United States, has named Ben Wesley, CAPP, as Regional Vice President. He will play a pivotal role in developing new markets and delivering client-centric solutions with a proven track record of success. Mr. Wesley will provide strategic guidance, mentorship, and development to leaders and teams throughout Georgia, Kansas, Kentucky, Tennessee, and Wisconsin. Mr. Wesley has a strong background in parking management, including overseeing business development, operational teams, and program design/implementation. Most recently, he was Market President for Premium Parking Services, LLC, where he grew the Tennessee and Alabama markets to 20 accounts in two years where there were previously no existing accounts. He has also worked for SP+ Hospitality/USA Parking as Director of Parking and for Republic Parking Northwest, LLC, as General Manager. Mr. Wesley received a bachelor’s degree in business management/accounting from Champlain College. He is a Certified Administrator of Public Parking through the International Parking & Mobility Institute (IPMI). Click here for more information about The Car Park About ADK Consulting & Executive Search ADK Consulting & Executive Search is a retained consulting and search firm based in Jacksonville, Florida. Founded in 2003, the company performs Executive Searches, Management Consulting, and Organizational Development. ADK specializes in C-Suite and mid-level management positions for both private and public sector, primarily in the Transportation Industry. ADK’s team focuses on connecting great leaders to opportunities. www.adkexecutivesearch.com

Los Angeles, CA - ParkHelp Technologies, a global leader in smart parking guidance and management solutions, today announced the appointment of Kathrin Dudek as Sales Manager, West Coast. A seasoned sales professional with extensive experience in sales and customer relationship management in the technology sector, Dudek will play a pivotal role in expanding ParkHelp’s presence and strengthening client relationships throughout the western United States. “ParkHelp is excited to welcome Kathrin to our team as we continue to drive innovation and provide our clients the best and most customer-friendly parking solutions,” said Colin Knell, President, USA for ParkHelp Technologies. “Kathrin’s expertise and dedication to customer success aligns perfectly with our goals, and her leadership will be invaluable as we continue to grow on the West Coast.” Kathrin Dudek brings a wealth of expertise to ParkHelp Technologies, with a background that includes more than a decade of success in technology sales. Her experience and expertise in customer engagement and strategic growth will help advance ParkHelp’s mission of providing innovative, sustainable, and data-driven parking solutions to a wide range of clients, from corporate campuses and municipalities to airports and shopping centers. As Sales Manager, Kathrin will be responsible for driving new business development, managing key accounts, and collaborating closely with ParkHelp’s marketing and operations teams to ensure that clients have a seamless experience, from implementation to ongoing support. “ParkHelp is leading the way in smart parking solutions, and I’m thrilled to be joining the company,” said Dudek. “I look forward to working with our customers up and down the West Coast to help them implement efficient, data-driven parking solutions that enhance both the user experience and the management of their parking assets.” About ParkHelp Technologies ParkHelp is one of the world’s leading providers of smart parking solutions, offering a range of innovative products designed to optimize parking management, improve the user experience, promote sustainable urban mobility, and help parking owners generate more revenue. The company manufactures, sells, and services advanced parking guidance systems (PGS), digital guidance signage, license plate recognition (LPR) cameras, and integrated software solutions tailored for diverse environments, including commercial complexes, shopping malls, hospitals, corporate campuses, airports, and municipalities. ParkHelp can be found online at www.parkhelp.com.

LOUISVILLE, TN – The Car Park, a nationwide provider of comprehensive parking solutions in over 500 locations throughout the United States, has named Michell McCann as General Manager for its Louisville operation. In this position, she will oversee all aspects of on-street, off-street, enforcement, and events parking management for the Parking Authority of River City (PARC). She will manage over 5,000 on-street parking spaces and supervise 14 parking garages and five surface lots totaling 11,000 spaces. She began her new role on September 30, 2024. Ms. McCann brings more than 22 years of management experience and 16 years in the parking industry. She has a strong background in driving revenue performance, growth and service excellence. Most recently, Ms. McCann was Market Leader for Metropolis Technologies where she oversaw operations at four major healthcare locations in Kentucky and Indiana. This included financial controls, business planning and efficiency improvements while leading a team of over 50 employees. Previously, she was Operations Manager for Towne Health in Michigan and Kentucky that included three hospitals. “I am very excited to start my career with The Car Park,” said Ms. McCann. “Through the hiring process and meeting the executive team, it was made very clear that the culture of The Car Park is exactly what I want from a company.” Ms. McCann received an associate’s degree in accounting and finance from Hawaii Community College. Click here for more information about The Car Park About ADK Consulting & Executive Search ADK Consulting & Executive Search is a retained consulting and search firm based in Jacksonville, Florida. Founded in 2003, the company performs Executive Searches, Management Consulting, and Organizational Development. ADK specializes in C-Suite and mid-level management positions for both private and public sector, primarily in the Transportation Industry. ADK’s team focuses on connecting great leaders to opportunities. www.adkexecutivesearch.com

Have you ever heard the saying “without change there is no future”? How about John F. Kennedy’s perspective, “Change is the law of life.  And those who look only to the past or present are certain to miss the future.  In any given moment we have two options: to step forward into growth or step back into safety.” This is one of my favorite quotes personally and professionally. I often share with parking employees we have to continue to change to meet the expectations of the future.  Embracing change is hard for so many employees, but it is one thing that motivates me to seek out new parking innovations and sparks my creative side on how to improve the customer parking experience.   How can I lead better? Do I need to change or does my operation need to do things differently to meet customer expectations? I have been in two different arenas from a university parking environment to now the municipal side. While change may bring some angst or anxiety you get used to a certain response or non-response from administrators. Not only is the City of Bloomington getting a new mayor this year, it is also an electoral year.  However, I believe a certain amount of change makes us better professionals, better service agents to our community at large and provides a different look on how we should be doing things differently if it is broken!   I know clear directives and strong leadership ensures that we are on the same path to making our City better each year. My hope not only for my staff but for all the parking professionals going through “the changing of the guard”, that you keep moving forward with your mission, listen, seek to understand first and give the new administration the opportunity to prove themselves.   Always provide honest feedback to your department head about how the staff is transitioning.  Ask questions for clarification if you don’t understand, don’t assume you have all the facts.    Be open to see both sides.    I am probably going to have to read this advice in the coming months as I go through the first administrative change in my professional career in the city. Are you going through changing of the guard, administration and or leadership?   How will approach your next administrative change?   From John F. Kennedy’s perspective will you choose, growth or safety? Michelle L. Wahl, CAPP, is the Parking Services Director for the City of Bloomington, IN. Michelle can be reached at michelle.wahl@bloomington.in.gov. Our two on-campus parking structures have about 200 cameras covering almost every inch of space. Our department has a significant role in installing well over 50 other cameras around campus to oversee parking areas and major points of traffic and pedestrian flow. High volume bus stops and pay-station locations are top priorities, and our dispatcher routinely monitors and checks them for things amiss. Perhaps unusually, we are separated from the University Police Department which has shared access to the cameras providing a valuable safety resource. One person with a virtual presence across half the campus at same time, managing equipment and various situations. We are not cruel, though. One of the TVs in dispatch has the Weather Channel on all the time and sometimes we even let them have visitors! Harold Robinson, CAPP, is the Assistant Director of Parking and Transportation Systems for The University of Mississippi. Harold can be reached at hdrobins@olemiss.edu. Growing demand for EV charging: Global EV sales surge: in 2023, global EV sales hit a record 10 million, up 55% from 2022. EVs are expected to account for 18% of total car sales by 2024. EV adoption rates: the number of EVs on U.S. roads is projected to reach 26.4 million by 2030, compared to 2.6 million in 2021. Consumer demand for charging: 81% of EV drivers expect access to charging at places where they park for extended periods (such as parking lots, multifamily developments, and workplaces). EV charging as a competitive advantage: Attracting tenants and visitors: 40% of drivers have said they’re more likely to choose a parking facility with EV chargers. Increase in property value: properties with EV charging stations have seen rent premiums increase by 3-5%, and property values can increase by 7% in markets where EV adoption is strong. Parking facilities with charging stations: facilities with EV charging tend to experience higher occupancy rates, especially in urban areas where EV drivers actively seek charging options. Courtney Henry-Irwin is the Director of Partner Development for EVPassport. She can be reached at cirwin@evpassport.com.

Self-Leadership is Critical to Your Success

Denver, CO - The Pacific lntermountain Parking and Transportation Association (PIPTA) is pleased to announce the addition of four new members to its Board of Directors. The new board members were welcomed at the annual business meeting held on the morning of Friday, October 25, 2024 during the 2024 PIPTA Conference & Expo in Denver, Colorado. The new board members are: Leo Pelle, CAPP, City of Boulder Stephanie Zakis, Colorado State University Chance Abbey, Spokane International Airport Tobias Marx, City of Bend PIPTA would also like to express its sincere gratitude to the departing board members for their invaluable contributions: Laura Lierz, CAPP, Reimagined Parking Casey Jones, CAPP, PMP, Flash Parking Mike Estey, City of Seattle Cindy Patton, City and County of Denver Emily Kwatinetz, Dixon Resources Unlimited Additionally, PIPTA would like to thank Sara Becraft, DOWL for her exceptional service and dedication as Chief Technology Officer (CTO). The Board of Directors has appointed Laura Lierz, CAPP to assume the role of CTO moving forward. About PlPTA The Pacific Intermountain Parking and Transportation Association (PlPTA) is a regional association dedicated to advancing the parking and transportation industry. PlPTA provides its members with education, networking opportunities, and resources to discuss common challenges, share information, and remain abreast of industry best practices.

TEZ Technology Strengthens Customer Engagement with Key Leadership Appointments