Parking Lots

Airport parking used to be a frantic race against the clock—circling crowded garages, forgetting where you parked, and facing long queues at the exit. Now, automated parking technology is finally bringing the convenience of the digital age to the tarmac, transforming the travel experience from the moment you arrive. Modern airports are embracing smart systems that replace traditional chaos with seamless efficiency. These solutions range from sophisticated parking guidance systems, which use sensors and LED lights to direct drivers instantly to open parking spaces, to fully robotic parking garages. In the latter, you simply drop your car in a terminal, and mechanical shuttles whisk it away and stack it compactly. The benefits are numerous. For travelers, it means dramatically reduced parking times, less stress, and the ability to pre-book and pay entirely via mobile app. For airports, automation maximizes space utilization, reduces congestion and vehicle emissions from idling cars, and enhances security through License Plate Recognition (LPR) and constant monitoring. Automated parking isn't just a luxury—it’s a necessary step toward building the streamlined, sustainable airport of the future. Vincent Thomas, MSM, PTMP, is the Vice President, Aviation North for Reimagined Parking, Inc. Vincent can be reached at vincent.thomas@reimaginedparking.com.

One Man’s Journey from Healthcare to Parking, with a Detour Through Bourbon Country

In The Shoup Doctrine: Essays Celebrating Donald Shoup and Parking Reforms, edited by Daniel Baldwin Hess, 37 city planners, economists, journalists, and parking professionals analyze three major parking reforms proposed by Donald Shoup, a Distinguished Research Professor of Urban Planning at UCLA.

Survision, a global leader in Vehicle Recognition technology, is pleased to announce its latest integration with SpotHero, a leading digital  reservation service that lets you find and reserve hourly, monthly, airport, and event parking at thousands of lots and garages across North America. This strategic software integration empowers parking operators to seamlessly enforce paid parking policies, improving efficiency, compliance, and the overall parking experience. Through this collaboration, parking operators leveraging SpotHero’s system can now automatically validate payments and enforce violations in real time using Survision’s PlatEnforce solution. This innovation reduces the need for manual enforcement, enhances accuracy, and ensures smoother operations for both parking managers and their customers. “The integration between Survision’s PLATENFORCE solution and SpotHero provides a seamless experience for customers by enabling vehicle verification directly through Mobile LPR. This integration enables vehicle verification directly through Mobile LPR, making the check-in process much faster, and efficient for both operators and drivers.”  - Laura Caillot, Managing Director of Survision Benefits for Parking Operators and Drivers Vehicle recognition capabilities provided by Survision LPR-based Vehicle Recognition is a powerful set of accurate data that boosts the reservation process by: Automating Enforcement: Real-time validation of parking payments eliminates errors and reduces reliance on manual checks. Improving Compliance: Reliable enforcement ensures that parking rules and paid sessions are properly followed. Increasing Operational Efficiency: Automation saves time and resources, enabling staff to focus on higher-value tasks. Enhancing User Experience: Drivers benefit from a seamless and accurate system that minimizes disputes and improves trust. Availability This is happening now! Survision Powered SpotHero App is live and available to all operators. For more information on how this integration can benefit your parking operation, visit survisiongroup.com/platenforce and http://spothero.com/.

I always knew there was an undercurrent of politics when it came to parking, but until I had to manage those politics I was pretty far removed from it. I’m still learning how to navigate this in my newer role and I’ve had to put my own agenda and thoughts on parking aside. It seems to be a constant battle to get everyone on the same page regarding how parking is run efficiently and for the good of everyone. Why is parking such an afterthought when that is the very first interaction or introduction to a space, place or event? Why do people believe that they shouldn’t have to pay for parking when there is a cost to have parking available, safe and accessible? Why do some feel that their event is more important than the student trying to get to class on time when we exist as an institution to educate students? Education is key when it has come to parking, but with a new class of students every year and turnover in leadership among our staff and student representatives this has proved to be a challenge to reach everyone and maintain consistency. I once was in a training, and someone mentioned that we, as parking professionals, are the biggest advocates for others. I’ve never found this to be more true since I stepped into my current role. Whether it’s the person that doesn’t qualify for accessibility accommodations according to their doctor but is not capable of using stairs or maneuvering inclines or bumping students to the perimeter of campus to accommodate construction. I will continue to advocate, share my knowledge about parking and hope that I am heard, but man some days are harder than others when it comes to navigating the politics of parking. Meredith Garrett, CAPP, is the Assistant Director of Public Safety, Parking & Transit Services for Kent State University. Meredith can be reached at mgarre12@kent.edu.

Like so many others in the industry, my parking career began as a backup option. Having worked as a part-time supervisor while an undergraduate with Virginia Beach Parks & Recreation, followed by a stint with Raleigh NC Parks & Recreation after graduating with a degree in geography, I felt ready to take on any Park Management or Planner position in the southeast or mid-Atlantic. But the opportunity didn’t surface, and the monthly student loan payment couldn’t pay itself, so I took a parking facility management position with a private operator. That holiday season as a newly employed manager in the workforce I recall connecting with a college friend at a holiday party and seeing the confusion on his face when I mentioned the original goal of working in Parks & Rec yet embracing the opportunity in Parking. His response? “One is fun, one is not. So how long do you plan to stick around?” Down the road a few years later in a different parking role and city, I reflected on my work experience while also envisioning career growth and whether the Parks & Rec field remained a goal. I had a conversation with my previous supervisor in this role and she provided memorable input, to this effect of “parking may not be glamorous however there’s room for advancement and opportunities to be creative in this industry, and if you put in the time and dedication you will carve a serious niche”. Then I reflected on the parallels with Parks & serving the public and maintaining customer satisfaction, keeping facilities pristine, managing spaces, and partnering with other departments/organizations, among others. Do I regret my decision to remain in parking? Most days, no. I’ll also take dealing with periodic frustrated parkers over the daily animated skateboarding and dog park patrons any day of the week! Zach Pearce, PTMP, is an Associate Director of Operations for Old Dominion University. Zach can be reached at zpearce@odu.edu.

How Parking Guidance Tech is Saving Sanity in the Return-to-Work Era

Event management has been a struggle to keep everyone on the same page since I stepped into my role in 2024. We would receive multiple requests for event parking each day through a variety of different avenues. Phone calls and emails to different people within the department, never any consistency. Sometimes multiple phone calls AND emails for the same event! The ability to be able to charge for special event parking and offering a variety of options (hangtags, dashboard permits, do not enforce a lot) was also a hurdle I was up against. I needed a solution and fast, because I was spending an exorbitant amount of time on phone calls and emails just for events. I was ready to start exploring vendor options, but I knew I would really have to make a strong case in order to implement an event management system. That’s when I started exploring the possibility of working with our university events and conference services. They already had a system in place to receive requests and then bill. They were able to easily add parking as an option for any event request. Parking event requests went live in July 2025 through our events and conference services. I now receive all parking requests in one system where I can approve or deny the request. Revenue that was once not captured for event parking is now efficiently charged along with whatever other expenses the customer incurs for their event. Bonus, the university is capturing all events for the university calendar because of the demand for parking when previously only large events were scheduled. Meredith Garrett, CAPP, is the Assistant Director of Public Safety, Parking & Transit Services for Kent State University. Meredith can be reached at mgarre12@kent.edu.

Large-scale parking operations face unique operational challenges due to both their environment and the high turnover of users.

Most travelers may know that flying out of their local airport helps create demand for airlines, which can lead to more routes and destinations. Many also understand that purchasing food, drinks, or gifts at the airport supports local jobs and drives demand for more concession options. What some may not realize, however, is the significant role that onsite airport parking plays in helping an airport grow—both financially and operationally. Non-Aeronautical Revenue For most airports, parking is the largest single source of non-aeronautical revenue, often accounting for 20–40% of that total. This revenue is critical—it helps fund new runways and taxiways, terminal upgrades, facility maintenance, and infrastructure improvements. It also reduces reliance on airline fees, making the airport more attractive to carriers and encouraging more flight options for travelers. Competitive Advantage and Passenger Convenience Convenient, well-managed parking attracts more travelers and encourages repeat visits. It builds brand loyalty and keeps passengers parking onsite rather than offsite or choosing alternative transportation. Since parking is often a traveler’s first and last interaction with the airport, a smooth experience enhances overall satisfaction and strengthens the airport’s reputation. In turn, this supports higher passenger traffic, attracts new airline routes, and drives spending in retail and dining areas. Encouraging Off-Peak Travel Accessible onsite parking also supports off-peak travel. When travelers know they can park easily for early morning or late-night flights, they’re more likely to book those times. This helps airlines optimize schedules, reduces congestion, and spreads airport activity more evenly throughout the day. More Than Just a Parking Spot Choosing to park onsite isn’t only about convenience—it’s an investment in your airport’s future. Onsite parking provides easy access to terminals, added security, and a smoother overall travel experience. At the same time, the revenue it generates helps fund improvements that benefit every passenger. So next time you fly, consider parking onsite—not just for your own peace of mind, but to help support your airport’s continued growth, efficiency, and service to the community. Vincent Campagna, PTMP, is a Manager, Parking & Ground Transportation for Milwaukee Mitchell International Airport. Vincent can be reached at vcampagna@mitchellairport.com.

Miami’s Public Hospital Uplifts Patients and the Community

Attractive and attentive parking and transportation management techniques will display public safety initiatives best servicing our communities by providing dependable access in well maintained facilities. Safe parking destinations demonstrate consistent cleaning and equipment upkeep, lighting functionality, clear wayfinding signage and pedestrian paths, and surveillance. As it relates to transportation, safe bus stops are defined by strong visibility, clear sidewalks, positioning out of direct vehicular traffic, and signage providing the user real time tracking. Depending on location, many of us in the industry experience periodic or routine disruptive weather events, and lack of preparation can cause for costly and potential disastrous situations. We find ourselves frequently adjusting lot restrictions and transportation programming at Old Dominion University, a University in the coastal city of Norfolk, Virginia, facing severe sea level rise and constant tidal flooding.  This past August with the effects of Hurricane Erin and flooding, the department closed a popular residential lot and large portions of a prime commuter lot and dedicated specific garages on campus for University community use during the impact. Communication through social media in tandem with departmental updates assisted with providing this information in a relatively short time frame, as well as any updates to transit routes and timing. I’ve found since last Spring through involvement with the neighborhood civic league within a portion of our University blueprint increases relations with the surrounding business and residential community. Highland Park is a diverse neighborhood described as residential, commercial, industrial, and educational, with the part of campus containing our Arts District, a 9,500 multipurpose event venue, and active restaurants. In these meetings with collaboration from Old Dominion University Police, I’ve been able to share updates around University facilities, upcoming events with increased traffic through the neighborhood, changes to programming with permitting and enforcement, field questions, and work towards solutions. This is an invaluable experience aimed to better our community and provide transparency between the University and neighborhood. Zach Pearce, PTMP, is an Associate Director of Operations for Old Dominion University. Zach can be reached at zpearce@odu.edu.