Parking Facilities

In this four-part Parkonomics series for Urban Land, Kevin Bopp, Bernard Lee, and Andrew Sachs, CAPP, examine how parking facilities must evolve to remain viable in a rapidly changing mobility landscape

Denver, CO — Parking Revenue Recovery Services (PRRS), a leading provider of parking compliance and facility monitoring services, announced the introduction of ARCNext, the latest module in the next-generation parking automation platform that leverages AI-driven vision technology and mobile automation to help parking owners and operators detect unauthorized facility usage and parking activity, track authorized usage, and access actionable data insights directly from their mobile devices. Developed in partnership with PRRS’ technology partner Paralign, the platform enables owners and operators to monitor facility activity across multiple properties and respond quickly to compliance issues with greater efficiency and transparency.

Green Business Certification Inc. (GBCI), the premier organization independently recognizing excellence in green business industry performance and practice globally, and the International Parking & Mobility Institute (IPMI), the world’s largest parking association, have renewed and updated a memorandum of understanding (MOU) for their joint program, Parksmart. Updating and extending this collaboration recognizes the importance of sustainable parking facility design and management to the built environment. It comes as an increasing number of projects have achieved/registered for the Parksmart program, recognizing the importance of sustainable parking facility design and management to the built environment.

Wauwatosa, WI — Patients and visitors to Froedtert Hospital will find parking easier and more pleasant with the grand opening of a new six-level, 2274-space Froedtert Hospital Parking - Blue structure. The new garage, which boasts a glass-enclosed design and modern parking management technology, elevates the parking experience while introducing a new architectural landmark at Froedtert Hospital, home of the region’s only adult Level I Trauma Center.

Atlanta, GA – Universal Parking, a leading innovator in the parking industry, today announces its new parking management contract for The Penman Apartments, a premier residential community located in Atlanta’s vibrant Grant Park neighborhood. This project expands Universal Parking’s partnership with Equity Residential, continuing its commitment to delivering a seamless, best-in-class parking experience.

For many travelers, the journey doesn’t begin at the boarding gate; it starts in the parking garage. Transitioning to a fully automated Parking Access and Revenue Control System (PARCS) is no longer just a luxury for airports—it is a strategic necessity that balances operational excellence with passenger satisfaction.

Atlanta, GA – Universal Parking, a leading innovator in the parking industry, announces its latest parking management contract for Center Square, one of Jacksonville’s most iconic landmarks in the heart of downtown.

The last thing you want on travel day is unnecessary stress. Yet, for many, the journey begins with a frustrating, time-consuming search for an available parking space at the airport. By reserving your parking in advance, you eliminate this stress entirely and gain a significant advantage before you even check your bag. The primary benefit is guaranteed space. Whether it's the holiday rush or peak summer travel, knowing you have a spot waiting for you—often in a preferred location like a covered garage—provides instant peace of mind. No more frantic driving up and down aisles, wasting precious minutes you could be spending relaxing or getting through security. Furthermore, booking ahead is almost always the cheapest option. Airport parking services frequently offer dynamic pricing and special online discounts that are unavailable to drive-up customers. This can lead to substantial cost savings, freeing up more money for your trip itself. A reservation streamlines your departure, saves you money, and ensures you start your journey feeling calm and organized. Don't leave your parking to chance; book online and enjoy a smoother travel experience from the moment you leave your home. Vincent Thomas, MSM, PTMP, is the Vice President, Aviation North, for Reimagined Parking, Inc. Vincent can be reached at vincent.thomas@reimaginedparking.com.

Indianapolis, IN – Parker Technology announced the launch of its new API integration with Designa, giving customer service representatives (CSRs) streamlined access to Designa’s ticketing, permit, and gate data, directly from Parker Technology’s platform. This integration enhances visibility and control for gated operations by enabling CSRs to search for transient and monthly parkers, view and update permit details, identify motorists via LPR scans, and manage ticket actions, including resetting in/out status, pushing tickets to the gate, creating lost tickets, and setting prices. It also gives CSRs the ability to open gates remotely, helping facilities maintain flow and deliver quicker resolutions. While this initial release does not yet include two-way video, it establishes the groundwork for expanded capabilities in future phases. “Designa’s PARCS systems are widely used across the industry, and this integration brings their data directly into the hands of the people who need it most,” said James Paden, Chief Product Officer at Parker Technology. “With real-time access to tickets, permits, and gate actions, we’re removing friction for CSRs and giving operators a smarter, more connected way to assist customers at the moment they need it.” Key Benefits: Faster, more accurate resolution of customer issues at gated facilities Increased visibility into payment and permit status Access to LPR scan data for improved identification Ability to open gates and perform ticket actions remotely Streamlined workflows between CSRs, operators, and Designa PARCS “We’ve always believed that we’re in the people business and technology simply enables us to serve the end user better. This integration is a meaningful step in the right direction for Designa PARCS users and reinforces our commitment to supporting our customers with solutions that make a difference.” – Brett Winslow, President and CEO Parker Technology customers using Designa PARCS can unlock immediate access to the Designa API integration with the purchase of a Parker API license. Contact your Designa sales rep to find out more. ABOUT PARKER TECHNOLOGY Parker Technology is the safety net that keeps parking operations running smoothly. Their workflow platform and professional service team resolve exception calls quickly and according to facility rules, protecting revenue, improving customer experience, and freeing staff to focus on higher-value work. With optional voice AI in development, they're building toward even faster first responses and deeper operational insights, ensuring parking remains a non-event. Learn more at www.parkertechnology.com For PR inquiries email marketing@parkertechnology.com or call 800.923.2704.

San Diego, CA — EnSight Technologies announced that it has partnered with Emerald Queen Casino to deploy a comprehensive parking occupancy management and guidance solution across the casino’s three hotel and casino garages in Tacoma, Washington. The project will serve the North, South, and East Garages and is designed to provide real-time parking visibility while simplifying infrastructure and reducing the need for excessive hardware. Using EnSight’s vision-based technology and cloud platform, the system will deliver accurate occupancy data, digital wayfinding signage, and added security visibility to support a smoother parking experience for casino and hotel guests. At the core of the deployment is EnSight’s total occupancy management solution, featuring full-matrix digital signs at each garage entrance to clearly communicate space availability. Additional enhancements will expand the system’s capabilities, including license plate recognition at entry and exit points, level-by-level vehicle counting, and interior digital signs that guide drivers as they move through each garage. “Parking is often the first and last touchpoint of a guest’s visit,” said David Yerbury, Security Director for Emerald Queen Casino. “This new system will help us create a smoother arrival experience by making it easier for guests to find parking quickly and confidently.” The EnSight solution will be managed through the EnSightful Portal, a single cloud-based dashboard that provides live occupancy monitoring, historical utilization reporting, and system oversight across all three garages. Casino operators will gain improved visibility into how their parking assets are used, while guests benefit from clearer guidance and reduced time spent searching for parking. “Our focus with Emerald Queen Casino was to deliver a parking solution that is powerful, yet easy to manage,” said Chris Scheppmann, Managing Member of EnSight Technologies. “By leveraging a vision-based approach, we’re able to limit physical infrastructure while still providing real-time insight, guidance, and additional security benefits. The result is a system that is easier to manage and easier for guests to use.” This deployment reflects EnSight Technologies’ continued commitment to delivering smart, scalable parking solutions that adapt to complex environments, like gaming and hospitality destinations. By combining real-time data, intuitive signage, and flexible software integrations, EnSight helps operators improve efficiency while enhancing the overall visitor experience. For more information about EnSight Technologies and its parking occupancy management and guidance solutions, visit www.ensight-technologies.com. About EnSight Technologies EnSight Technologies is a parking technology company that has set out to simplify parking guidance with smart technology. EnSight’s smart, simple, and scalable technology ecosystem offers a cost-effective alternative to parking occupancy management and guidance for parking owners and operators of all sizes. The company can be found at www.ensight-technologies.com.

Airport parking used to be a frantic race against the clock—circling crowded garages, forgetting where you parked, and facing long queues at the exit. Now, automated parking technology is finally bringing the convenience of the digital age to the tarmac, transforming the travel experience from the moment you arrive. Modern airports are embracing smart systems that replace traditional chaos with seamless efficiency. These solutions range from sophisticated parking guidance systems, which use sensors and LED lights to direct drivers instantly to open parking spaces, to fully robotic parking garages. In the latter, you simply drop your car in a terminal, and mechanical shuttles whisk it away and stack it compactly. The benefits are numerous. For travelers, it means dramatically reduced parking times, less stress, and the ability to pre-book and pay entirely via mobile app. For airports, automation maximizes space utilization, reduces congestion and vehicle emissions from idling cars, and enhances security through License Plate Recognition (LPR) and constant monitoring. Automated parking isn't just a luxury—it’s a necessary step toward building the streamlined, sustainable airport of the future. Vincent Thomas, MSM, PTMP, is the Vice President, Aviation North for Reimagined Parking, Inc. Vincent can be reached at vincent.thomas@reimaginedparking.com.

In The Shoup Doctrine: Essays Celebrating Donald Shoup and Parking Reforms, edited by Daniel Baldwin Hess, 37 city planners, economists, journalists, and parking professionals analyze three major parking reforms proposed by Donald Shoup, a Distinguished Research Professor of Urban Planning at UCLA.