Finance

Understanding Perceived Value

Fort Lee, NJ — Parking Base, the leading provider of customized cloud-based parking management solutions, announced a major upgrade to Permit Manager, its industry-leading digital parking permit platform. With this new release, operators can now issue, price, bill, and renew permits with an unprecedented level of flexibility and control, redefining the standards for permitting flexibility. “These new capabilities and innovations are the result of input from our customers, and there isn’t a workflow our new Permit Manager can’t support,” said John Payne, Parking Base’s Chief Technology Officer. “We’ve supercharged the technology to handle every scenario or challenge our customers have presented. What’s really exciting is, we have now empowered our clients to drive even more revenue from new and existing customers.” Permit Manager removes the typical limitations imposed by legacy parking management platforms. Rather than dictating how permits will be managed, Permit Manager allows owners and operators to establish their own management parameters. For instance: Custom Permit Durations: Permit Manager moves beyond one-size-fits-all. Custom subscription terms allow for monthly, quarterly, annual, or custom period lengths -- whatever an operation demands. Owners can also create “time of day permits” to allow weekend only or evening only parking. Flexible Billing Dates: Permit Manager allows owners and operators to set billing cycles per permit however they wish -- upfront, mid-month, end-of-month, and anything in between. Owners can be as creative as they wish. For instance, they can offer a “promotional permit” with a discounted rate that expires on a specific date to help attract new customers. Auto-Renew or Expire: Permit Manager allows owners and operators to automatically control whether permits continue seamlessly or end after a set term, saving staff time and headaches. Special Permit Types & Controls: Permit Manager allows owners and operators to create custom permit types and rates with restricted access based on a unique URL or the user's email domain. For example, new commercial tenants can be offered a discounted rate and employees with the proper email domain can access the special rate. Operators Can Now Update Rates Instantly: With permit-level rate management, operators can adjust rates themselves in seconds, right from the back office. This means faster updates, better responsiveness to local demand, and less back-and-forth, putting more control in the hands of the people running the operation day-to-day. Custom Contracts and Documentation, Tailored To Each Permit: Operators can now set specific contracts and documentation requirements for individual permit types, allowing each permit to have its own terms and paperwork built right into the system. This helps ensure compliance and keeps the process clean and efficient for operators and parkers. “This update is more than just added convenience—it’s operational power,” said Ebby Zachariah, CEO of Parking Base. “Permit Manager allows you to adapt to seasonal patterns, meet complex customer needs, and fulfill even the most nuanced operational requirements—right out of the box, no workarounds or custom development required. The flexibility built into this release opens the door to countless creative applications, giving you the freedom to design permit programs that truly fit your operation, not the other way around.” For more information about Parking Base and its solutions, please visit www.parkingbase.com. About Parking Base Parking Base is the leading company offering cloud-based parking management solutions to handle all aspects of parking operations. Its comprehensive suite of products includes Permit Manager, Valet Manager, Destination Manager, and Access Manager, and it delivers a seamless and customizable digital, cloud-based solution in a single platform. Parking Base’s tools are designed to optimize efficiencies for parking owners and operators, while enhancing the customer experience. For more information about Parking Base, please visit www.parkingbase.com.

Exeter, UK – Rezcomm, a global leader in ecommerce solutions for airports, parking operators and travel hubs, has officially entered the Australian market, marking a major milestone in the company’s international growth strategy. This expansion is powered by a new partnership with Airport Development Group (ADG), who will become the first Australian client to implement Rezcomm’s all-in-one digital marketplace across its airport network. ADG is a key infrastructure owner and operator in the Northern Territory of Australia, managing a diverse portfolio that includes airports, hotels, and commercial properties. They operate major regional transport hubs including Darwin International Airport and Alice Springs Airport, collectively serving more than 2 million passengers each year. With a strong focus on optimizing airport operations, enhancing the passenger experience, and increasing revenue through innovation, ADG has signed a new partnership agreement with Rezcomm. This partnership is the first first Australian client to implement Rezcomm’s solutions. This collaboration marks an important milestone in ADG’s digital transformation journey and reinforces its commitment to delivering modern, customer-focused airport services while positioning its operations for sustainable growth into the future. Airports around the world face increasing pressure to modernize legacy systems, maximize non-aeronautical revenue, and deliver a seamless, personalized passenger experience - all while managing complex operations across siloed teams and systems. Rezcomm’s Marketplace directly addresses these challenges by offering a unified, data-driven platform that brings parking, ecommerce, business intelligence, and customer engagement into one place. At Darwin International Airport and Alice Springs Airport, Rezcomm’s solution will: Replace fragmented legacy systems with an end-to-end parking reservation platform, streamlining both customer booking journeys and internal workflows. Maximize revenue with dynamic pricing tools that analyze demand patterns in real time, enabling data-informed pricing decisions and increased yield from parking inventory. Eliminate data silos by consolidating multiple data sources into one powerful BI dashboard - giving airport teams real-time insights to improve performance, forecasting, and decision-making. Drive customer loyalty through personalized engagement, using detailed customer profiles to deliver relevant offers and communications that enhance the passenger journey. Optimize operations and increase agility, thanks to seamless integrations with ADGNT’s existing digital infrastructure - allowing for efficient implementation without the need for costly system overhauls. CEO Statement from Marc Ive, Rezcomm, “We’re proud to be expanding into the Australian and New Zealand markets with our first clients in the region. This marks a significant milestone for Rezcomm as we continue to deliver data-led, customer-centric solutions to the airport and venue industry. Our dynamic pricing and business intelligence tools are already driving measurable results in other markets, and we’re excited to bring this same impact to airports and venues across ANZ. We’re a collaborative, forward-thinking team and always open to new conversations about how we can support operational efficiency, unlock new revenue, and deliver exceptional customer experiences.” – Marc Ive, CEO, Rezcomm About Rezcomm Rezcomm is the all-in-one digital marketplace for airports, parking operators and travel hubs. We combine ecommerce, CRM, reservations, business intelligence, and marketing in a single platform - helping clients around the world sell smarter, operate more efficiently, and personalize services at scale. With full data ownership, powerful analytics, and a modular approach, Rezcomm supports digital transformation with a focus on reliability, innovation, and long-term partnership. Rezcomm has achieved Cyber Essentials certification, a UK government-backed standard aligned with global frameworks like Australia’s Essential Eight, ensuring robust system and data protection. For further information or media inquiries, please contact: Sarah Tull, Director of Communications, sarah.tull@rezcomm.com

When you are in the midst of a great revenue-generating event parking situation, how are you handling surge pricing? Is your operator getting the most bang for your buck? Are you setting and forgetting or letting the SHARK come out mid ingress? I have found myself in many different settings according to how the client wants the lot run, but it is quite fun making a run for the money. One tactic is the set it and forget it rule where it is easy to estimate and budget how much you will make in an event. Other tactics include Sharking the competition. In a particular lot at a particular time our owner wanted to make the most bang for his buck and gave us the direction “make money but don’t get me in the paper,” and we ran with it. We had fluctuating rates to be changed on the fly according to the estimated percentages of available parking on the lot. Rates were changed at forty percent, fifty percent and so on. It is quite easy to set rates and forget them but are you making the most bang for your buck? How much are you willing to do, to make the most out of an event? How much do your owners appreciate your efforts? Tate Misiaszek, PTMP, is a Project Manager for LAZ Parking. You can reach Tate at TMisiaszek@lazparking.com.

We are thrilled to announce that Mobile Smart City is expanding our PANGO platform to new locations across Georgia! Our innovative solutions will now enhance mobility, security, and access control in even more areas. Why PANGO? 🔹 Efficiency: PANGO streamlines parking and permit management, reducing operational costs and improving service delivery.  🔹 Revenue Boost: Our platform helps cities and operators increase revenue through optimized parking solutions and mobile payments.  🔹 User Experience: PANGO offers a seamless and user-friendly experience, making it easier for residents and visitors to navigate parking and access control.  🔹 Real-Time Enforcement: With advanced enforcement tools, ZEUS, the enforcement platform, ensures compliance and enhances security. Since 2017, Mobile Smart City has been at the forefront of delivering integrated digital solutions for cities, universities, airports, hospitals, ports, residential communities, and private operators. Headquartered in Fort Lauderdale, Florida, with offices in Virginia and Madrid (Spain), we operate across North America, South America, the Caribbean, and Europe. Join us in welcoming PANGO to new locations in Georgia and experience the future of smart city solutions!  Mobile Smart City is committed to helping our clients deliver seamless, scalable, and secure digital services that meet the demands of today’s connected environments. 🌐 www.mobilesmart.city | 📞 1-844-726-4644

Data has become a fundamental driver of revenue growth and customer satisfaction, shaping the way parking operators, smart cities, and urban hubs manage demand and pricing. By shifting away from static pricing models, organizations are leveraging real-time analytics to make proactive, data-driven decisions that enhance efficiency and profitability. The Role of Data in Revenue Optimization Traditional revenue management relies on historical data, which limits responsiveness to real-time demand shifts. Data observability ensures that parking and mobility operators have a continuous, accurate view of booking trends, allowing them to identify revenue opportunities and potential gaps before they impact profitability. Using Data to Drive Smarter Strategies By integrating business intelligence tools, operators can enhance pricing, maximize occupancy, and improve customer engagement. One key insight is the impact of peak booking times - Thursdays and Fridays see a significant increase in reservations, while booking success rates peak between 7-11 AM, 1 PM, and 6-7 PM. Aligning marketing campaigns and price adjustments to these windows can improve conversion rates and revenue generation. Similarly, the rise in last-minute bookings (with over 60% of transactions happening within five days of travel) highlights the need for seamless experiences and real-time availability updates to capture spontaneous customers. Turning Data into Action With real-time analytics, parking operators, urban mobility planners, airports, and commercial hubs can implement dynamic pricing strategies, predict demand fluctuations, and personalize customer outreach. Instead of reacting to market changes, organizations can anticipate them—ensuring revenue opportunities are maximized across different sectors. To explore these insights in greater detail, read the full article here. Sarah Marks is the Director of Communications for Rezcomm. Sarah can be reached at sarah.marks@rezcomm.com.

Utilizing Strategic Key Performance Indicators (KPIs)

Successful Strategies for Implementing, Measuring, and Reporting Green Initiatives

Cities across the country are facing a financial crossroads. As federal and state funding sources become increasingly unpredictable, municipalities must find new ways to sustain critical infrastructure, transit, and public services. The solution is locally controlled revenue through paid parking programs. For too long, free parking has been treated as a given, but maintaining parking infrastructure comes at a cost, one that many cities can no longer afford to subsidize. Paid parking isn’t just about generating revenue. It is about building a self-sustaining municipal model that reinvests local dollars into community improvements. Cities that implement structured parking programs see more than just financial benefits. Demand-based pricing improves congestion, increases turnover, and supports local businesses by ensuring parking availability. Additionally, when cities earmark parking revenue for specific programs such as public transportation, road maintenance, or even affordable housing, it builds public trust and shifts the perception that paid parking is merely a cash grab. Of course, transitioning from free to paid parking isn’t without challenges. Public resistance is common, but the key to success is transparency, equity, and reinvestment. When residents see tangible benefits, opposition decreases and cities can build long-term financial stability without relying on unpredictable external funding. With urban populations growing and mobility evolving, cities need to plan for a future where sustainable local revenue streams support their progress. Paid parking isn’t just a tool for managing vehicles. It is a strategy for building resilient, thriving communities. How should cities reinvest parking revenue to create long-term benefits? Let’s discuss. Brooke Krieger is a Regional Sales Director for ParkMobile, LLC. Brooke can be reached at brooke.krieger@parkmobile.io.

As business’ grow and corporations take over the Mom and Pop Organizations, where are the companies that used to promote themselves as a family? In the parking and transportation industry we seem to have lost the family feel in the last few years. As companies are expanding, and bottom lines are scrutinized more than ever, what are you doing to ensure your employees are happy? What are you doing to support your employee’s growth and expansion? With major parking and transportation companies growing and expanding the amount of employees they have, how is it possible to treat your team as you once used to? I feel this is an ever growing topic that is harder than ever to compare how it once was. As inflation has hit and the price of items have changed, things are no longer appreciated the same way they used to. A $5 Starbucks gift card only goes so far and often a pizza party is under appreciated. What solution do you see in the future to bring back the family in corporations without breaking the bank or budget? How can we appreciate our employees in a way that personally and economically effects them? Tate Misiaszek, CAPP is a Project Manager for LAZ Parking. You can reach Tate at TMisiaszek@lazparking.com.

Hilton Head Island, South Carolina, renowned for its pristine beaches and vibrant cultural scene, has partnered with Park Loyalty to introduce a progressive parking enforcement system, including Enforce Pro and Process Pro, designed to improve the visitor experience and promote equitable access to the island’s attractions. Addressing Parking Challenges As a popular island destination with limited parking space, Hilton Head faces unique challenges in accommodating residents and the influx of visitors to its beaches, landmarks, and other attractions. To address these challenges and enhance customer service, the Town has implemented a progressive rate engine developed by Park Loyalty. This system is designed to encourage positive parking behaviors and ensure a fair and transparent parking environment for all. Progressive Rate Structure for Parking Violations The newly implemented system introduces a tiered fine structure for parking violations within a one-year period: First Offense: A $50 fine Second Offense: A $100 fine Third Offense: A $250 fine Fourth Offense: A $500 fine This escalating fine structure aims to promote greater compliance with parking regulations and foster a fair parking environment for all. Collaboration with Oobeo The successful implementation of this system included a collaborative effort with technology integration partner, Oobeo. Their expertise played a pivotal role in tailoring the system to meet the unique needs of Hilton Head Island, ensuring a seamless and effective solution to the island’s parking challenges. Hilton Head’s Commitment to Visitor Experience and Fair Parking This initiative underscores Hilton Head Island’s commitment to enhancing the visitor experience while maintaining equitable access to its renowned attractions. By implementing a progressive parking enforcement system, the Town aims to promote positive parking behaviors, improve customer service, and uphold the island’s reputation as a premier destination for residents and visitors alike.

Investors are making significant moves in the parking industry.