Finance

How Parking & Mobility Leaders Can Help Startups Thrive

Most travelers may know that flying out of their local airport helps create demand for airlines, which can lead to more routes and destinations. Many also understand that purchasing food, drinks, or gifts at the airport supports local jobs and drives demand for more concession options. What some may not realize, however, is the significant role that onsite airport parking plays in helping an airport grow—both financially and operationally. Non-Aeronautical Revenue For most airports, parking is the largest single source of non-aeronautical revenue, often accounting for 20–40% of that total. This revenue is critical—it helps fund new runways and taxiways, terminal upgrades, facility maintenance, and infrastructure improvements. It also reduces reliance on airline fees, making the airport more attractive to carriers and encouraging more flight options for travelers. Competitive Advantage and Passenger Convenience Convenient, well-managed parking attracts more travelers and encourages repeat visits. It builds brand loyalty and keeps passengers parking onsite rather than offsite or choosing alternative transportation. Since parking is often a traveler’s first and last interaction with the airport, a smooth experience enhances overall satisfaction and strengthens the airport’s reputation. In turn, this supports higher passenger traffic, attracts new airline routes, and drives spending in retail and dining areas. Encouraging Off-Peak Travel Accessible onsite parking also supports off-peak travel. When travelers know they can park easily for early morning or late-night flights, they’re more likely to book those times. This helps airlines optimize schedules, reduces congestion, and spreads airport activity more evenly throughout the day. More Than Just a Parking Spot Choosing to park onsite isn’t only about convenience—it’s an investment in your airport’s future. Onsite parking provides easy access to terminals, added security, and a smoother overall travel experience. At the same time, the revenue it generates helps fund improvements that benefit every passenger. So next time you fly, consider parking onsite—not just for your own peace of mind, but to help support your airport’s continued growth, efficiency, and service to the community. Vincent Campagna, PTMP, is a Manager, Parking & Ground Transportation for Milwaukee Mitchell International Airport. Vincent can be reached at vcampagna@mitchellairport.com.

How Cities Can Maximize Revenue Without Raising Rates

Rezcomm, the global leader in modular ecommerce solutions for parking, travel, and public infrastructure, has been awarded a national cooperative procurement contract by the League of Oregon Cities, enabling public-serving agencies to purchase Rezcomm’s platform directly through NPPGov, one of the largest cooperative purchasing networks in the United States. The contract provides pre-approved access to Rezcomm’s full suite of ecommerce, CRM, and analytics tools - streamlining procurement and accelerating digital transformation for eligible organizations across all 50 U.S. states. “This contract is a milestone in Rezcomm’s expansion across North America,” said Marc Ive, CEO of Rezcomm. “It makes it easier than ever for public-serving organizations to access future-ready digital tools while remaining fully compliant with procurement regulations. We’re proud to support municipalities, airports, and civic venues as they modernize operations and deliver better services to the communities they serve.” Faster procurement through NPPGov NPPGov offers publicly solicited contracts that meet the highest compliance and competitive bidding standards. Membership is free, and any eligible public agency, such as cities, counties, airports, universities, and healthcare providers, can “piggyback” on existing contracts to avoid delays and reduce administrative overhead. “Our mission at NPPGov is to simplify procurement for public agencies, and this partnership with Rezcomm delivers exactly that,” said Bill DeMars, Executive Director at NPPGov. “We’re excited to welcome Rezcomm to our contract portfolio, giving agencies fast access to a proven platform with the power to transform public services.”  What the contract covers Through the League of Oregon Cities contract, NPPGov members gain access to Rezcomm’s all-in-one booking and engagement platform, including: Parking & Reservations: Online booking for parking, lounges, fast track, EV charging, events, and more Revenue Optimization: Dynamic pricing and yield tools powered by real-time analytics CRM & Marketing Automation: Personalized experiences, first-party data capture, and loyalty programs Operational Automation: Predictive AI, automated messaging, and real-time notifications Compliance & Resilience: Hosted on AWS with certified data protection, privacy, and uptime standards Included Support: Onboarding, training, and 24/7 helpdesk - at no additional cost Expert Team Access: Data analysts, marketers, revenue and operational specialists to drive success Rezcomm is already trusted by some of the world’s busiest airports and public operators, delivering secure, scalable technology for mission-critical environments. Why it matters This cooperative purchasing agreement is designed to eliminate procurement friction and support rapid innovation for public sector leaders. Key benefits include: No RFP Required – Contract is competitively solicited and ready to activate Nationwide Eligibility – Approved for use in all 50 U.S. states Fully Compliant – Meets public procurement and audit requirements No Membership Fee – Free to join NPPGov Faster Go-Live – Services can be launched in weeks, not months Whether managing city parking, operating an airport, or expanding public amenities, Rezcomm offers a streamlined route to modernization - without compromising procurement governance. What happens next The contract is now live. Agencies can activate access immediately and begin working with Rezcomm’s dedicated team of onboarding specialists, marketers, data analysts, and revenue experts. To learn more or to activate the contract, visit: https://info.rezcomm.com/nppgov About Rezcomm Your customers expect joined-up services. With Rezcomm Marketplace, your platform delivers exactly that - seamless, personalized experiences across digital and physical touchpoints. Originally built for airports, Rezcomm now powers travel hubs of all kinds. Our modular, AI-driven platform combines ecommerce, CRM, reservations, BI, and marketing. By giving organizations full data ownership and rich predictive analytics, Rezcomm helps them personalize every interaction, automate operations, and unlock new revenue at scale. Rezcomm supports clients globally and holds industry-leading certifications, including PCI DSS Level 1 Version 4.0 and Cyber Essentials Plus. Learn more at rezcomm.com. For press or partnership enquiries, contact Sarah Tull, Director of Communications, at sarah.tull@rezcomm.com.

Understanding and navigating the complex funding and finances of parking, transportation, and mobility operations is critical.

Funding and Finance for Parking & Mobility

What innovative funding mechanisms are emerging to support parking and mobility infrastructure in the face of declining traditional revenue streams?

A Holistic View Reveals the True Cost of Your Parking Operation

Parking lot safety is at the top of many parking professional’s priority list—and for good reason. However, addressing safety concerns can often be challenging, time-consuming, and expensive. As parking professionals, we're expected to find smart, effective solutions that improve safety, enhance customer satisfaction, and—ideally—increase revenue. And if we’re being honest, we’re often asked to do it on a tight budget... and with a deadline of “tomorrow.” With that reality in mind, here are some low-cost or no-cost ideas to help you improve the safety of your parking facility—without breaking the bank. No-Cost Conduct a Safety Walkthrough Schedule monthly or quarterly walkthroughs of the parking facility. Bring colleagues—more eyes mean more issues caught. Use a simple checklist to document issues such as: Burnt-out or misaligned lights Potholes or cracked pavement Leaking pipes, spalling concrete, or drainage problems Faded line striping or signage Obstructions or tripping hazards Take photos and record observations, then present findings—along with recommendations and estimated costs—to building ownership as a value-added service. Maximize Existing Conditions Conduct a nighttime lighting review to check for dark spots; re-aim fixtures if needed. Clean light fixture lenses to improve brightness—dust, cobwebs, and grime reduce output. Remove and put away any cones, barricades, or objects that may cause tripping or confusion. If entrance mats or carpet runners are used, ensure your team regularly checks for bunching or curling, which can be hazardous. Trim overgrown bushes or landscaping that obstruct visibility or create blind spots. Implement Staff Training Develop and maintain site and job-specific safety training for all staff. Train team members to: Identify and report potential hazards immediately Monitor for loitering and suspicious activity Understand site-specific emergency protocols Reinforce safety as part of daily operations—not just during incidents. Strengthen Communication with Building Security & Ownership Establish clear protocols with building security or management for incident reporting and hazard response. Coordinate with tenants to share seasonal or situational “Safety Tips” (e.g., winter driving, walking safely at night). Keep tenants and staff informed about any changes in traffic flow or parking closures to avoid confusion and reduce risk. Low-Cost Re-stripe and Re-mark the Facility Refreshing pavement markings is one of the most effective and affordable ways to improve safety, traffic flow and parking compliance. Offer or recommend low-cost restriping services for: Parking stalls Pedestrian crosswalks Stop bars and directional arrows Use high-visibility paint along pedestrian walkways, curbs, and any area where there’s a change in elevation to help reduce trip-and-fall incidents—especially in dimly lit or high-traffic zones. Update or Replace Signage Well-maintained signage is essential for safety and customer guidance: Audit all signage on-site and replace any faded, outdated, or damaged signs. Ensure signs reflect current information, such as: Contact numbers Hours of operation Instructions for getting assistance Add temporary “Caution: Slippery Surface” signs at entrances or near stairwells during rain, snow, or cleaning events. Post “This Area Is Under Surveillance” signs at key entry and exit points—even if cameras aren’t installed—as a visual deterrent to crime or misconduct. Improving safety in a parking facility doesn’t always require a large budget—just a proactive approach, attention to detail, and a commitment to continuous improvement. By implementing these low-cost and no-cost strategies, we can significantly enhance the safety, usability, and overall experience for every customer who uses the facility. As a parking professional, we’re not only tasked with managing day-to-day operations, but also to add value through smart, cost-effective solutions that prioritize both safety and service. Vincent Campagna, PTMP, is a Manager, Parking & Ground Transportation for Milwaukee Mitchell International Airport. Vincent can be reached at vcampagna@mitchellairport.com.

Does the Benefit Justify the Cost?

Chicago, IL – Ocra, the leading provider of parking revenue management software, announces its successful raise of $5 million in strategic capital led by Trestle Partners, with significant follow-on participation from existing investor MCR, the third-largest hotel owner-operator in North America. This latest funding round marks a meaningful milestone in Ocra’s growth. Trestle Partners joins as a new investor, leading the round and reinforcing the Ocra leadership team’s long-term growth mindset. MCR, which first invested in Ocra in an oversubscribed round in April 2024, doubled-down on its investment, signaling an emphatic endorsement of the company’s current performance and future potential. “Parking is no longer an afterthought, but a substantial ancillary revenue stream for asset owners”, says Thomas Babcock, Partner at Trestle Partners. “It’s clear to us that Ocra is building the solutions needed to unlock that value. Our investment is a reflection of this clarity, and of the momentum that Ocra is building.” Joe Delli Santi, Chief Investment Officer at MCR, adds: “We’ve seen firsthand how Ocra has matured over the last two years. Increasing our investment was an easy decision. This is a team that knows how to execute and understands the complexity of the industry. We’re proud to support their next phase of growth.” The funding will be used to accelerate product development and expand go-to-market efforts. Ocra’s leadership succeeded in their goal of getting the company to cash-flow breakeven while growing nearly 200% YoY and is excited to add more fuel to the fire. “We didn’t set out to raise capital this year – and frankly, we didn’t need to,” says Ocra’s Chief Executive Officer, Ethan Glass. “Our team has scaled the business with top-tier unit economics and a strong foundation. But the opportunity arose to accelerate growth without compromising who we are. Trestle Partners, MCR, and our other esteemed investors bring far more than capital – they’re strategic partners who share our vision and are uniquely positioned to support this next chapter.” The company also plans to expand its presence within the hospitality and commercial real estate, where demand for streamlined, real-time parking revenue management is growing. Amplifying this infusion of new capital, Anthony Broad-Crawford, joins the Ocra leadership team as Chief Technology Officer. A seasoned technology executive with 20+ years of experience launching award-winning, patent-receiving products on a global scale, Broad-Crawford has previously served as C-Suite product leadership at multiple innovative companies in the parking space, including SpotHero, FLASH, and Parkonect. “AI has made for an unprecedented moment in history – it’s more significant than personal computing, the internet, and mobile computing combined,” says Anthony Broad-Crawford, Ocra’s Chief Technology Officer. “Parking and mobility remain one of the premier spaces where AI can have a transformative and societal impact. Therefore, I’m honored and excited to partner with Ocra to accelerate this AI transformation of our industry, leveraging their unique combination of human-led services and technology to deliver groundbreaking results.” To learn more about Ocra, contact info@getocra.com or visit getocra.com. About Ocra Founded in 2019, Ocra is a team of parking revenue management experts who partner with parking asset owners, property managers, and hotel management companies to achieve optimum yield of their parking assets and drive higher net operating income (NOI). Ocra CoPilot – the company’s sophisticated, data-driven approach to rate and inventory management for parking assets – provides an “eyes in the sky” approach for the “boots on the ground” operations team to maximize parking revenue. Today, Ocra works with 50+ parking operators and 20+ property management groups at 600+ locations across North America. In the hotel sector alone, Ocra has generated $12.3m in incremental revenue at 45+ locations in the past 6 months by selling unutilized parking inventory to non-guest customers. The company has raised $10m to date, in a July 2025 $5M round led by Trestle Partners as well as an oversubscribed April 2024 $3.5m round co-led by MCR and Parker Technology. For more information about Ocra, email info@getocra.com or visit www.getocra.com. Media Contact: Sarah Becherer VP, Marketing Ocra sarah@getocra.com

As digital payments surge in ungated parking environments, ensuring clarity, consistency, and compliance has become more vital than ever. This white paper outlines key best practices for parking operators and payment providers to prevent consumer confusion and mitigate legal risk.