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Los Angeles, CA – ParkHelp, a global leader in intelligent parking solutions, today announced the launch of its Tariff Protection Plan (TPP), a forward-looking initiative to secure pricing for clients planning parking technology infrastructure projects in 2025 and 2026. The TPP provides cost certainty to parking owners by shielding them from potential dramatic cost increases caused by the implementation of tariffs on equipment built outside the United States. It has been reported that President-elect Trump has announced his intention to impose tariffs between 10% and as high as 60% as soon as January 26th, 2025. “The parking industry is technology-driven, and the imposition of these tariffs could have far-reaching consequences not just for parking owners, but for the industry itself,” said Colin Knell, President USA of ParkHelp Technologies. “The Tariff Protection Plan is a demonstration of ParkHelp’s dedication to our long-term partnerships with our customers. We are committed to their long-term success, and the TPP is designed to keep their smart parking projects moving forward while protecting them from cost increases that could undermine those projects.” By enrolling in the TPP, ParkHelp customers and prospective customers can lock in 2024 pricing for projects that are delivered in 2025 and 2026. The Tariff Protection Plan is designed to incentivize parking owners to future-proof their parking technology investments by mitigating the uncertainties they face in an evolving economic landscape. By locking in prices early, owners can gain financial predictability, enabling more effective strategic planning and ensuring that their projects remain on track and within budget. “For parking owners who are worried that their projects may be at risk, the TPP could be the answer to keeping those projects on track,” said Knell. “Owners don’t need to already be a ParkHelp customer to benefit from the TPP. Even if their projects are in the final stages of planning, we can work with owners to complete their smart parking projects on time and on budget.” To learn more about the Tariff Protection Plan, contact ParkHelp at https://www.parkhelp.com/contact/. About ParkHelp Technologies ParkHelp is one of the world’s leading providers of smart parking solutions, offering a range of innovative products designed to optimize parking management, improve the user experience, promote sustainable urban mobility, and help parking owners generate more revenue. The company manufactures, sells, and services advanced parking guidance systems (PGS), digital guidance signage, license plate recognition (LPR) cameras, and integrated software solutions tailored for diverse environments, including commercial complexes, shopping malls, hospitals, corporate campuses, airports, and municipalities. ParkHelp can be found online at www.parkhelp.com.

Leveraging Technology to Boost Customer Retention & Revenue

Get My Parking, a global provider of cutting-edge smart parking software and solutions, is excited to announce the launch of its highly anticipated Event Parking Playbook. This free, comprehensive resource is designed to equip parking operators with the strategies, tools, and best practices needed to streamline event parking operations, boost revenue, and enhance the overall parking experience. The Event Parking Playbook is packed with actionable insights, step-by-step guides, and expert advice on everything from pre-event planning to post-event follow-ups. Whether you're managing parking for a concert, sports event, or festival, this playbook provides operators with the knowledge to optimize traffic flow, implement digitized access and payments, and deliver exceptional customer service. “We understand how critical parking is to the overall event experience,” said Chirag Jain, CEO at Get My Parking. “Our Event Parking Playbook was developed to help parking operators deliver seamless, stress-free experiences for attendees while maximizing revenue and operational efficiency.” Key highlights of the playbook include: Expert Planning Guides: Step-by-step instructions for managing parking logistics before, during, and after the event. Industry Insights: Deep-dive interviews with experts, from industry veterans like Parkwell to the mastermind behind our home-grown event parking platform. Digitization Strategies: Tips on implementing smart parking solutions, including digital passes and app-based payments. Revenue Optimization: Proven techniques to maximize revenue through dynamic pricing, enhanced customer communication, and streamlined operations. Customer Experience: Best practices for improving the parking experience for attendees, ensuring a smooth entry and exit. The Event Parking Playbook caters to parking operators of all sizes, from those new to the industry to seasoned professionals. Download the Event Parking Playbook today. About Get My Parking Founded in 2015, Get My Parking is an award-winning startup that has grown to a team of 100+ members across five continents. GMP provides essential technology to parking operators – ticketless AI-PARCS, white-label parking apps, an IoT gate kit to retrofit old parking gates for modern capabilities, and an interoperable cloud platform that enables centralized and digital operations across a network of parking facilities. GMP spearheads new trends like AI-powered license plate matching, EV charging,  and shared mobility hubs on parking-related real estate with Plug-N-Play API integrations. GMP’s solutions have been deployed across 3,500 locations worldwide, enabling millions of parkers every month. Would you like to be a part of our next playbook? Share your insights with the industry! Reach out to us at teammarketing@getmyparking.com to be a part of our next parking playbook.

“Hey Siri, can you give me directions to dynamic pricing?” Pricing parking appropriately in cities has long been a puzzle for transportation planners. As urban congestion grows and the demand for curb space increases, cities are challenged to find efficient ways to manage their parking resources. While some cities are just beginning to implement static parking pricing models, the conversation is evolving quickly toward more sophisticated, demand-based approaches. But how do cities move along this road—from static pricing all the way to dynamic pricing? “To begin, head west toward static pricing” For cities just beginning to charge for on-street parking, static pricing is often the first step. Parking rates are consistent across time and location and set for an entire service area. This approach is easy to implement and helps cities introduce the concept of paid parking to their residents. However, static pricing often fails to address varying levels of demand throughout the city, leading to inefficient space utilization. The challenge with static pricing is that it treats every space the same, regardless of location or time. In high-demand areas, spaces may fill quickly, while less busy neighborhoods might see spaces go unused. Cities may begin to see that this simple system can be improved by targeting pricing to match local conditions. “In 1,000 feet, turn right toward pricing by zone” The next step in the evolution of parking pricing is implementing variably pricing by location. Cities begin to adjust rates based on zone, charging more in areas with higher demand. For example, parking downtown during business hours might cost more than parking in a less congested neighborhood. This zone-based pricing helps ensure that high-demand areas experience turnover, and it pushes drivers to park in underutilized spaces. However, this system is still somewhat static because the pricing for each zone is typically set for at least a year, and the city might not be able to adjust rates on a short-term basis. “Just ahead, keep left toward variable pricing by time” After pricing by zone, cities can adopt variable pricing by time, adding a new lever to the pricing strategy. In this model, parking rates are set higher during peak hours and lower during off-peak times. For instance, a city might charge higher rates in the evenings near restaurants and entertainment areas or during business hours in commercial districts. By using time-based adjustments, cities can better manage their parking supply based on known patterns of demand. However, similar to pricing by zone, these rates are still fixed for a defined period, and adjustments typically happen annually or less frequently. “In half a mile, use the second lane from the left to turn to demand-responsive pricing” As cities move further along the pricing road, they can begin to implement demand-responsive pricing. This system allows cities to periodically adjust rates based on parking demand data, usually shifting rates seasonally or quarterly to better reflect usage trends. For instance, a city might raise parking prices in a popular shopping district during the holiday season or lower rates in underutilized zones after observing sustained low demand. Demand-responsive pricing encourages drivers to park in less congested areas, freeing up space in high-demand zones. Cities often rely on pre-approved rate ranges they can switch between throughout the year based on the data they collect on parking patterns. This model brings cities closer to a dynamic pricing system but still lacks real-time flexibility. “Your destination is approaching, dynamic pricing is just ahead on the right” Finally, the future frontier of parking pricing is dynamic pricing, where rates adjust in real time based on current demand — imagine “surge pricing” for curbs. With dynamic pricing, cities require real-time data on parking occupancy, allowing them to shift rates immediately by time of day, location, or demand level. This creates a responsive system where parking spaces are always priced to reflect their true value at any given moment. Dynamic pricing is an incredibly advanced approach and requires sophisticated technology, including sensors, smart meters, and powerful data analytics. While most cities are not yet ready to implement this system, dynamic pricing offers a vision of the future—one where cities can seamlessly manage parking supply, reduce congestion, and create a better experience for residents and visitors. “What you’ll need on your trip” Each stage in the evolution of parking pricing requires cities to gather and analyze increasing amounts of data. As cities progress from static pricing to more sophisticated models like demand-responsive and dynamic pricing, having access to comprehensive parking data becomes critical. Parking Insights provides cities with the tools they need to gather, analyze, and act on parking occupancy data. Whether a city is ready to implement demand-responsive pricing or is looking to make the larger leap to dynamic pricing, they can be provided with the insights and infrastructure required for success. With the right platform, cities can track parking occupancy, identify patterns, and adjust pricing models to optimize space utilization and revenue. The Road Ahead The path from fixed pricing to dynamic pricing may seem daunting, but cities don’t need to travel it alone. By leveraging data and digital tools, cities can evolve their pricing strategies step by step, moving toward smarter, more efficient parking systems. Are you ready to explore the future of parking pricing? Ali Barsamian is the Vice President of Growth with Populus. Ali can be reached at ali.barsamian@populus.ai.

As a tech enthusiast, I embraced electric vehicles (EVs) in 2016. Fast forward to 2024, my daughter now has her learner’s permit, and we knew her first car had to be electric. Here’s why: Upfront Affordability. Believe it or not, electric cars—especially used models—are affordable. We found a low-mileage, 8-year-old EV for under $6,000. Thanks to federal incentives, EVs have become a smart investment, especially compared to old gas vehicles with high mileage and higher repair costs. Low Maintenance. Teenagers often end up with an old, unreliable car with endless maintenance issues. But EVs are different—their powertrains have fewer than 30 moving parts, compared to the thousands in gas-powered cars. That means fewer repairs, less worries, and overall lower maintenance costs. Range anxiety is a common EV concern. My daughter's used EV has a range of ~120 miles—perfect for a new driver. It’s enough to get her to school, work, and the mall, but not enough for road trips. It’s like having a cordless leash—keeping her close to home. Safety is the top priority, and EVs offer incredible peace of mind. EVs are statistically safer than gas vehicles, with fewer injury claims, lower rollover risks, and a significantly reduced likelihood of catching fire. Their low center of gravity, due to battery placement, makes rollovers nearly impossible. Plus, EVs consistently earn top safety ratings from NHTSA and IIHS. Forward-Thinking. Choosing an EV isn’t just a smart financial move—it’s a way to teach my daughter the importance of sustainability. EVs can save nearly 5 tons of CO2 for every 10,000 miles driven, reducing her carbon footprint and combating climate change. It contributes to a healthier planet and sets a positive example for her peers. No More Gas Money. Remember scrounging for gas money? With an EV, that’s one less thing for teens to worry about. Charging at home means she'll always have a full “tank” each morning, as long as she plugs it in overnight—just like her phone. Plus, EV drivers save about $2,200 on fuel each year, making it easier for her to focus on other expenses like car insurance. Insurance Costs. Speaking of insurance, while EV insurance costs are dropping thanks to lower sticker prices, high safety ratings, and fewer moving parts, insuring teens remain expensive—no matter what powers their car. The best way to reduce your teen's insurance bill is by taking advantage of good grade discounts and investing in professional driving lessons. While EVs are a smart choice, they can’t work miracles! That said, EVs offer excellent benefits making them an ideal option for long-term savings and safety. The Clear Choice. For us, choosing an EV for our daughter’s first car was a no-brainer. Between the affordability, low maintenance, safety features, and environmental benefits, it’s the perfect fit for a new driver. If you’re considering a car for your teen, take a look at electric vehicles—you might be surprised by how much they have to offer! Kamala Vanderkolk leads VA Business Development for National Car Charging. You can reach Kamala at kvanderkolk@nationalcarcharging.com.

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