Finance

Ask most parking operators if they run dynamic pricing and they will say yes without hesitation. Their platform showed them a dashboard, they set higher rates for weekends and holidays, and somewhere in the sales pitch the words “dynamic pricing” appeared in bold. As far as they know, the box is checked and the job is done. Usually, it isn’t.

True dynamic pricing means the price changes based on what is happening in that exact moment.

COMING SOON: A Guide to Implementing Paid Parking provides a practical, step-by-step roadmap for planners, parking professionals, consultants, elected officials, and community leaders.

A practical guide to understanding how parking operations really work—where revenue can be lost and how auditors, operators, owners, and public agencies can identify risks before they become bigger problems.

Why Parking Management Will Become More Important Than Ever

Rethinking How We Measure Parking Success

How North American Municipalities Run Residential Parking Permit Programs

If you work in university parking and transportation, you quickly learn that parking is rarely just about parking. Our departments serve a remarkably diverse group of people—students, faculty, staff, medical professionals, visitors, contractors, administrators, and other university departments. Each group has different needs, expectations, and priorities. Trying to balance those needs can make parking operations one of the more challenging areas of a university to manage.

A parking structure is not just a place to store cars. It is a long-term infrastructure asset exposed to water, chlorides, freeze-thaw cycles, vehicle loads, and daily traffic. The construction method chosen affects:

West Palm Beach, FL — WGI will host a webinar on July 29th examining the findings of its 2026 Parking Structure Cost Outlook, providing developers, parking owners, municipalities, airports, universities, healthcare systems, architects, and design professionals the latest benchmarking data and practical guidance for budgeting future parking structures. Attendees can register online for the webinar, which starts at 12:30 pm ET.

Many municipal parking garage owners and operators focus on repairs only after problems become visible, by which point the damage is often expensive to fix. A proactive parking garage maintenance plan that includes regular parking garage power washing and parking structure cleaning can help prevent deterioration, improve safety, and significantly reduce long-term maintenance costs.

City budgets face unprecedented pressures as rising costs for services, infrastructure, and climate resilience collide with flat tax revenues and uncertain federal aid. Yet at the curb -- prime real estate contested by deliveries, ride-hailing, bikes, and parkers -- many municipalities leave millions in potential revenue uncollected. Fragmented payments, legacy meters, and siloed enforcement practices create massive revenue gaps.