Data

The European Parking Association (EPA) hosted its EPA Parking Day at Intertraffic Amsterdam on March 10–11, 2026, bringing together industry leaders, city representatives and mobility experts to discuss key developments shaping the future of urban mobility and parking. The program included three themed sessions at the Intertraffic Summit, two European Women in Parking (E-WiP) events, a members’ networking lunch and an EPA Board meeting with representatives from close to 20 national parking associations (EPA Full Members).

During the webinar, panelists discussed current AI applications in parking and mobility operations, emphasizing that AI should be viewed as a tool rather than a complete solution, particularly strong in data processing, pattern recognition, and automation. They addressed challenges such as data privacy, regulatory compliance, and the need for human oversight, along with risks like AI hallucinations and the importance of accurate data inputs. The conversation highlighted AI’s growing role in customer service, appeals processing, revenue management, and development. Panelists also noted that while AI will increase productivity, it is more likely to create new opportunities than eliminate jobs. Looking ahead 3–5 years, they expressed excitement about AI’s potential but stressed the need for nimble partners and strong guardrails as the technology continues to evolve rapidly.

Chicago, IL & Leesburg, VA – Ocra, the first AI-powered Revenue Management System (RMS) and Global Distribution System (GDS) for hotel parking assets, and TrackMyShuttle, a leading real-time fleet visibility and operations platform for hotels, airports, and parking operators, announced a strategic partnership to transform the airport hotel parking experience. By combining Ocra’s purpose-built parking revenue management platform with TrackMyShuttle’s transparency-focused transit technology, the two companies provide a "white-glove" solution to the multi-billion dollar airport parking and ground transportation sector.

The transition to a fully Automated Parking Access and Revenue Control System (PARCS) offers many benefits, but it also comes with a set of significant drawbacks that organizations must consider.

Denver, CO — Parking Revenue Recovery Services (PRRS), a leading provider of parking compliance and facility monitoring services, announced the introduction of ARCNext, the latest module in the next-generation parking automation platform that leverages AI-driven vision technology and mobile automation to help parking owners and operators detect unauthorized facility usage and parking activity, track authorized usage, and access actionable data insights directly from their mobile devices. Developed in partnership with PRRS’ technology partner Paralign, the platform enables owners and operators to monitor facility activity across multiple properties and respond quickly to compliance issues with greater efficiency and transparency.

London, UK – JustPark, the UK’s leading parking provider, has acquired BigParking, a leading UK football and event parking operator and software provider specializing in professionally managed event-day operations and community partnerships.

The Learning Lab session highlighted how HONK and UC Davis transformed campus parking through a daily decision model and digital payments. UC Davis replaced physical permits with a virtual system managing 1,000 to 2,000 daily parking permits and supporting 23,000 daily bike trips. HONK’s single sign-on integration prevents credential sharing and supports complex affiliate and labor contract rates. The team also implemented flexible event pricing and completed a highly coordinated rollout. The system has reduced congestion, maintained affordability, and achieved 70 percent digital wallet adoption.

Indianapolis, IN — As hybrid learning schedules reshape how students, faculty, and staff spend time on U.S. college campuses, a new study from parking technology provider T2 Systems finds that many university parking programs don’t reflect these new commuting patterns.

San Diego, CA — EnSight Technologies has been selected to implement a vision-based parking occupancy management and guidance system for The Visionary, a four-story Class A office development rising in the Pinnacle Hills district of Northwest Arkansas.

For many travelers, the journey doesn’t begin at the boarding gate; it starts in the parking garage. Transitioning to a fully automated Parking Access and Revenue Control System (PARCS) is no longer just a luxury for airports—it is a strategic necessity that balances operational excellence with passenger satisfaction.

This session delves into the psychology behind driver behavior and parking decisions—and how cities, campuses, and parking operators can shape driver behavior through smarter use of technology and data. Various solutions are enabling drivers to make more informed, personalized parking decisions than ever before.