New AI Agent, Powered by Betty, Delivers Instant Access to Industry-Leading Expertise Across IPMI’s Digital Platforms
The International Parking & Mobility Institute (IPMI), the world’s largest association for parking, transportation, and mobility professionals, announces the launch of its groundbreaking AI-powered digital assistant, designed to transform the way industry professionals access information, resources, education, and expertise.
Available now across IPMI’s digital ecosystem, including the newly launched Ask Mobi platform, the AI agent provides users with real-time answers to parking, transportation, curb management, mobility, enforcement, technology, policy, operations, and professional development questions — all through a conversational AI experience designed specifically for the parking and mobility industry, and represented by Mobi the Parking Unicorn. The symbol represents the unique nature of our industry’s professionals and the rare expertise they possess.
Powered by Betty’s AI technology, Mobi has been trained on IPMI’s extensive library of industry-leading content, educational materials, research, publications, and member resources. The result is a first-of-its-kind digital assistant built exclusively for parking and mobility professionals.
“Mobi represents a major leap forward in how our industry connects with knowledge and expertise,” said IPMI CEO Shawn D. Conrad, CAE. “We wanted to create something innovative, approachable, and genuinely useful for our members and the industry at large. Mobi delivers instant access to trusted information while reflecting the fun, forward-thinking spirit of the parking and mobility profession.”
Unlike generic AI tools, Mobi is purpose-built for the unique challenges and opportunities facing parking and mobility organizations. Users can ask questions ranging from operational best practices and enforcement strategies to emerging technology trends and more.
Whether a user is looking for educational opportunities, industry research, event information, certification guidance, or operational insights, Mobi acts as an always-available guide across IPMI’s growing digital knowledge network.
The launch reflects IPMI’s continued investment in innovation and digital transformation as the organization expands its role as the central hub for the global parking, transportation, and mobility community.
“Mobi is more than just an AI chatbot,” said Melissa Rysak, IPMI’s Vice President of Communications. “It’s an intelligent industry companion designed to help professionals quickly find the information they need to make smarter decisions, solve problems faster, and stay connected to the latest developments shaping parking and mobility.”
Mobi’s personality and branding as “the Parking Unicorn” were intentionally designed to create an engaging, memorable, and approachable experience for users while reinforcing IPMI’s culture of innovation and community.
Key features of Mobi include:
- Instant answers to parking and mobility industry questions.
- AI-powered search across IPMI resources and educational content.
- Guidance on certifications, events, and professional development.
- Easy access to industry news, trends, and operational insights.
- Conversational support is available 24/7 across IPMI’s digital platforms.
- A user-friendly experience designed specifically for parking and mobility professionals.
The launch of Mobi positions IPMI as one of the first professional organizations in the parking and mobility sector to deploy a comprehensive, industry-specific AI assistant across its digital platforms.
Visitors can begin exploring Mobi immediately at https://www.parking-mobility.org/ask-mobi/.
About IPMI
The International Parking & Mobility Institute (IPMI) is the world’s leading association for parking, transportation, and mobility professionals. The global authority for professionals shaping the industry, IPMI empowers leaders at every level through education, industry-leading certification, thought leadership, research, advocacy, and dynamic community engagement. IPMI brings together experts from the public and private sectors worldwide to drive innovation, strengthen operational excellence, and advance the parking ecosystem. By fostering a global community of expertise, IPMI helps organizations deliver smarter parking and mobility solutions that strengthen economies and improve everyday life.