On March 11, 2026, IPMI hosted a Webinar session titled The Future Is Now – Understand How to Leverage AI in Your Operations.
Presenters:
Ethan Glass, Co-Founder & Chief Executive Officer, Ocra
Robert Murray, Chief Technology Officer, CampusParc
Brandy Stanley, MBA, PTMP, VP, State and Local Market Development, FLASH
Brian Wolff, President & CEO, Parker Technology, LLC
Summary:
During the webinar, panelists discussed current AI applications in parking and mobility operations, emphasizing that AI should be viewed as a tool rather than a complete solution, particularly strong in data processing, pattern recognition, and automation. They addressed challenges such as data privacy, regulatory compliance, and the need for human oversight, along with risks like AI hallucinations and the importance of accurate data inputs. The conversation highlighted AI’s growing role in customer service, appeals processing, revenue management, and development. Panelists also noted that while AI will increase productivity, it is more likely to create new opportunities than eliminate jobs. Looking ahead 3–5 years, they expressed excitement about AI’s potential but stressed the need for nimble partners and strong guardrails as the technology continues to evolve rapidly.
Key Takeaways from the Webinar Session:
AI Implementation Challenges and Perspectives
Panelists discussed AI implementation across their organizations, emphasizing that AI should be used as a tool to solve specific problems, particularly in data processing and predictive analytics, while recognizing its limits in creativity and emotional intelligence. Concerns were raised about legal, regulatory, and data privacy challenges, especially in government settings. The group also noted AI’s value for content creation and brainstorming, while acknowledging the difficulty of building nuanced, facility-specific responses.
AI Development and Implementation Strategies
The team outlined three approaches to AI adoption: AI enablement, AI-powered, and AI-first development. Examples included using AI to draft corporate email responses and support internal workflows. Panelists stressed the importance of enterprise AI tools to protect proprietary data, along with structured implementation strategies, including dedicated AI teams and strong data security practices.
Cloud Code Integration Strategies
The discussion highlighted how Cloud Code and AI tools improve developer productivity and automate repetitive testing. Panelists also explored challenges around vendor integrations and inconsistent data standards across the parking industry. AI was described as a potential “Rosetta Stone” to help different systems communicate while allowing companies to maintain their own infrastructure.
AI’s Role in the Parking Industry
Panelists agreed AI will significantly improve productivity, integrations, and data analysis across the parking industry, but stressed that human oversight and skills remain essential. They addressed risks such as hallucinations and poor data quality. Looking ahead 3–5 years, they expect rapid advancements while emphasizing the need for nimble partners, regulatory compliance, and thoughtful implementation.
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