By Vincent Campagna, PTMP
Most travelers may know that flying out of their local airport helps create demand for airlines, which can lead to more routes and destinations. Many also understand that purchasing food, drinks, or gifts at the airport supports local jobs and drives demand for more concession options.
What some may not realize, however, is the significant role that onsite airport parking plays in helping an airport grow—both financially and operationally.
Non-Aeronautical Revenue
For most airports, parking is the largest single source of non-aeronautical revenue, often accounting for 20–40% of that total. This revenue is critical—it helps fund new runways and taxiways, terminal upgrades, facility maintenance, and infrastructure improvements. It also reduces reliance on airline fees, making the airport more attractive to carriers and encouraging more flight options for travelers.
Competitive Advantage and Passenger Convenience
Convenient, well-managed parking attracts more travelers and encourages repeat visits. It builds brand loyalty and keeps passengers parking onsite rather than offsite or choosing alternative transportation. Since parking is often a traveler’s first and last interaction with the airport, a smooth experience enhances overall satisfaction and strengthens the airport’s reputation. In turn, this supports higher passenger traffic, attracts new airline routes, and drives spending in retail and dining areas.
Encouraging Off-Peak Travel
Accessible onsite parking also supports off-peak travel. When travelers know they can park easily for early morning or late-night flights, they’re more likely to book those times. This helps airlines optimize schedules, reduces congestion, and spreads airport activity more evenly throughout the day.
More Than Just a Parking Spot
Choosing to park onsite isn’t only about convenience—it’s an investment in your airport’s future. Onsite parking provides easy access to terminals, added security, and a smoother overall travel experience. At the same time, the revenue it generates helps fund improvements that benefit every passenger.
So next time you fly, consider parking onsite—not just for your own peace of mind, but to help support your airport’s continued growth, efficiency, and service to the community.
Vincent Campagna, PTMP, is a Manager, Parking & Ground Transportation for Milwaukee Mitchell International Airport. Vincent can be reached at vcampagna@mitchellairport.com.