Parking, Traffic, and Congestion at Special Event Venues
By Angel Diaz, Henry Espinosa, and Mike Mckeon
Have you been to a large sporting event lately and said, “WOW, that was painless getting to my parking spot?” We didn’t think so, but there is a better way–Free Flow Frictionless Parking.
At LoanDepot Park, home of the Miami Marlins, getting to the ballpark just got easier. By leveraging LPR technology, the Miami Parking Authority and the Miami Marlins have eliminated points of friction at the entrances to their four parking garages and six surface lots. There’s no need to stop to get your prepaid pass scanned or pay by cash or with credit card anymore. Simply proceed to your parking space and your license plate is your parking credential.
Reduced ingress times, improved guest experience, and a better bottom line are just a few of the benefits derived from this new mode of parking for stadiums, arenas, and other large event venues.
Our parking ecosystem includes many established parking technology companies that worked together to bring to fruition the first stadium in the country using this mode of parking operations to mitigate traffic and congestion and improve on the overall experience of coming to a large venue like LoanDepot Park–37,000 capacity. And, though we were not thinking about viruses and pandemics in 2019 when we first began developing our Free Flow parking program, in hindsight, it turned out to be the safest and healthiest way to conduct event parking at large event venues.
Angel Diaz and Henry Espinosa with the Miami Parking Authority and Mike Mckeon with Parking Partners LLC, will present on this topic at the 2021 IPMI Parking & Mobility Conference & Expo, Nov. 29 – Dec. 3, in Tampa, Fla. Click here for details and to register.