New Model Brings Shared Micro-mobility to Small Communities

Micro-mobility can be tough to bring to smaller or economically challenged communities, whose populations may not use shared bikes or scooters enough to generate providers’ minimum required monthly per-ride charges. But a startup with a new model is emerging as a possible solution.

Koloni, a new provider of shared bikes, scooters, and even sports equipment, charges communities $35 per-bike, per-month rather than using a per-ride fee model. The towns then choose their own per-use rates  and offer users an app, just like the bigger companies. The different model circumvents larger companies’ complaints that low ridership doesn’t justify the cost to keep cycles in those areas, where they sometimes launch and quickly leave.

Kolani says it’s operating in about a dozen towns, including some Midwest cities whose harsh winter weather discourages micro-mobility use for months at a time–which has discouraged other operators from launching.

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