Military Planning and Super Bowl Parking
By Brett Munkel, CAPP
Though I never served in our armed forces, I consider myself a fan of military history and enjoy diving into accounts of various campaigns through the centuries. An aspect often overlooked is that battles and wars are not won through the force of strength alone. What sets many of the most dominant armies in history apart is it their ability to plan, supply, and maintain an operational flexibility.
Working over several days with the SP+ GAMEDAY team on Super Bowl LVIII operations made clear that these traits are also necessary for effective event operations: Planning routes and ensuring precise timing for almost 550 buses to coordinate delivery of more than 10,000 passengers, stationing and supplying more than 350 employees, and controlling nearly 10,000 spaces, all for an event that occurs over a few short hours. Our “battle” required quick pivots as security personnel made last minute changes and field personnel had to adapt, adjusting routes and shifting staff and resources. Field teams were provided a plan and trained to implement it while empowered to make adjustments as the situation required. In the end, the event went exceedingly well (outside the stadium at least) and we’re off to begin the planning process for next year.
Events can vary drastically with regard to size, complexity, and resource availability. Effective planning, logistical support, and operational flexibility will always ensure you’re putting the best foot forward no matter the circumstance.
Brett Munkel, CAPP, is vice president, university services, with SP+