IPMI & Member News
Addressing the Perception & Image of Parking and Transportation Professionals
Marketing and Business Development
Chasing Marketing Unicorns
Roll Tape: The Benefits of Short Form Video
After two years of COVID induced shutdowns and at-home work, this is the time to embrace your inner marketer and put yourself out there.
Digital marketing is accessible, scalable, affordable, and effective. It is essentially a ‘must do’ for any parking organization or business, big or small. But how to begin?
SpotHero announces the hire of Karen Bartuch as VP of Brand Marketing. In this role, Bartuch will develop and execute a long-term brand marketing strategy for the organization as a member of SpotHero’s Executive Team. “As we grow and scale, we intend to deliver a heroic customer experience and more parks across the United States
Right? Left? Silos much? What organizations can learn from a candy bar advertising campaign and how they can avoid the same mistakes.
The beginning of a new year is a great time to review your organization’s marketing to determine what’s working and what isn’t.