Planning

What 2015 Predicted About Parking Tech—And What It Means for the Next Decade

In The Shoup Doctrine: Essays Celebrating Donald Shoup and Parking Reforms, edited by Daniel Baldwin Hess, 37 city planners, economists, journalists, and parking professionals analyze three major parking reforms proposed by Donald Shoup, a Distinguished Research Professor of Urban Planning at UCLA.

Georgetown, Texas’ Downtown Transformation

Accessibility & Transportation Equity

Parking, transportation and mobility is an exciting profession that touches nearly everyone’s lives daily. This course is a foundation level course that will introduce topics such as customer service, communication, planning, parking regulations, enforcement and compliance, maintenance, sustainability and technology. This course is a perfect way to acquaint newly-hired parking and mobility professionals to the industry. Once all the modules are completed the end of course assessment appears. Those who score 70 percent or better on the assessment receive completion certificates.

When we talk about equity in our industry, the conversation often stops at financial support. But “Equity Beyond Capital” challenges us to go further. It reminds me that true inclusion is about access, mentorship, and shared knowledge, things that can’t always be measured in dollars. I’ve seen firsthand how transformational it can be when someone takes the time to guide a small or diverse supplier through the process, explaining how funding works, what lenders look for, or simply helping them navigate contracts and certifications. That kind of support doesn’t just help one company succeed; it strengthens our entire industry. As leaders, we have a responsibility to make space for others to learn and grow. Sharing what we know, our templates, lessons learned, and even our mistakes, create a ripple effect that reaches far beyond one project or partnership. Equity also means creating a sense of belonging. When smaller firms are included in conversations, planning, and innovation, we gain new perspectives that push us all forward. Inclusion is not a charitable act; it’s a strategy for sustainability and innovation. I believe our industry’s future depends on how well we nurture relationships, mentor emerging businesses, and build systems that value knowledge as much as capital. Because when more voices are heard and more people are empowered, we all rise together. Susan Cole is the Founder and CEO of Cole Ticket Solutions (CTS). Susan can be reached at susan@coletickets.com.

Like so many others in the industry, my parking career began as a backup option. Having worked as a part-time supervisor while an undergraduate with Virginia Beach Parks & Recreation, followed by a stint with Raleigh NC Parks & Recreation after graduating with a degree in geography, I felt ready to take on any Park Management or Planner position in the southeast or mid-Atlantic. But the opportunity didn’t surface, and the monthly student loan payment couldn’t pay itself, so I took a parking facility management position with a private operator. That holiday season as a newly employed manager in the workforce I recall connecting with a college friend at a holiday party and seeing the confusion on his face when I mentioned the original goal of working in Parks & Rec yet embracing the opportunity in Parking. His response? “One is fun, one is not. So how long do you plan to stick around?” Down the road a few years later in a different parking role and city, I reflected on my work experience while also envisioning career growth and whether the Parks & Rec field remained a goal. I had a conversation with my previous supervisor in this role and she provided memorable input, to this effect of “parking may not be glamorous however there’s room for advancement and opportunities to be creative in this industry, and if you put in the time and dedication you will carve a serious niche”. Then I reflected on the parallels with Parks & serving the public and maintaining customer satisfaction, keeping facilities pristine, managing spaces, and partnering with other departments/organizations, among others. Do I regret my decision to remain in parking? Most days, no. I’ll also take dealing with periodic frustrated parkers over the daily animated skateboarding and dog park patrons any day of the week! Zach Pearce, PTMP, is an Associate Director of Operations for Old Dominion University. Zach can be reached at zpearce@odu.edu.

Every fall a new group of incoming students move into their dorms and call campus their home. We were approached by University Housing to assist them this past year with the logistics of parking and traffic control for the move-in of 4,500 new incoming students over the course of two days for the fall of 2025. In the past few years since COVID, the approach has been hands off from a parking standpoint. With occupancy of resident students increasing over the last few years traffic congestion, parking demand outpacing supply and frustrated drivers led to the need for a controlled and welcoming move-in experience. Thoughtful and strategic planning would be essential to our move-in experience success. Initial planning began with a high-level overview of what University Housing’s overall vision would be. Some of their needs included one-way traffic around the most populated dorms, express unloading zones, signage recommendations, and staffing of parking attendants to direct parking. Move-in 2025 was ultimately a success and there was positive feedback from those new students and families. Some key takeaways for success were planning logistically and communication. We started our logistics planning internally in February. This allowed enough time to decide what resources, signage and external parties were needed to be successful. We started communicating with stakeholders early in the process. We wanted the campus community to have realistic and clear expectations when students were moving in. University Housing took on the heavy lift of communicating plans through emails, meetings and social media. The week of move-in we started our setup with signage and barricades. This was a visual reminder for stakeholders as well. The last, and arguably the most important step in our planning process was to debrief and discuss lessons learned to improve the process. We met internally and with University Housing to discuss. Overall, move-in 2025 was a positive experience for those new students and their families and we are ready to start planning for 2026! Meredith Garrett, CAPP, is the Assistant Director of Public Safety, Parking & Transit Services for Kent State University. Meredith can be reached at mgarre12@kent.edu.

Accessibility & Transportation Equity

Planning for Campuses & Large-Scale Parking Operations

“Secret Shopping”: The Transit & Parking Experience

Equity, Innovation, and Smart Parking Infrastructure