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Essential Skills: Maintenance, Legal and Operational Risk Management, & Marketing for Industry Leaders

Nearly every aspect of parking and transportation operations require dealing with some degree of risk.  As professionals within this industry, how can we appreciate what risks are necessary for provision of service and what risks can be reduced or eliminated through design, controls, technology, transfer of liability, and other means? This class will cover all of these!  Parking Facility security will be discussed in terms of risk management, insurance coverage and reducing your liability exposure. Identify your potential liabilities. What steps can you take to reduce lawsuits from both your employees and customers? The marketing and public relations session will demonstrate an approach on developing a value proposition and other marketing strategies that is easily distributable amongst avenues of marketing and communication. And the maintenance/forensic engineering session will review different types of parking structures and typical distress conditions, to help operators save time and money.

This multi-day course exclusively offered by IPMI aligns with the CAPP Job Analysis: specifically, Domain I: General Management, Domain II: Project Management; Domain V: Marketing and Public Relations

Overall Course Objectives:

• Explore the significance of distress conditions and the resulting financial impact.
• Examine repair construction documents and construction phase services.
• Illustrate the various elements of risk management and identify liabilities.
• Examine legal concepts and terms of insurance coverage.
• Recognize the importance of implementing external communication policy and protocol.
• Effectively and consistently engage in community involvement through peer to peer interactions in-person and remote.
• Identify operational, financial, and functional risks common to parking and transportation operations

Essential Skills for Industry Leaders is a Multi-Day class with four sessions:

Day One sessions

• Financial Risk Management: 2 hours on 4/12/2021, 11 am – 1 pm EST
• Maintenance/Forensic Engineering: 2.5 hours on 4/12/2021, 2pm – 4:30pm EST

Day Two sessions

• Marketing and Public Relations: 2 hours on 4/13/2021, 11 am – 1:00 pm EST
• Operational Risk Management and General Liability: 2 hours on 4/13/2021, 2 pm – 4 pm EST

Offers 9 CAPP points or .9 CEU’s towards application or recertification

For more information, contact professionaldevelopment@parking-mobility.org

Instructors:

Brett Munkel, CAPP, Vice President, University Services, SP+

Brett oversees and maintains higher education and medical client relationships throughout North America for SP+. He has more than 15 years of relevant experience, previously working with Walker Consultants and Edwards & Neff Engineering.   Recognized for his experience with the planning, operational, and financial aspects of the industry with a focus on the specific needs of campus environments, he is a CAPP and a Board Member of PTAG, CPTA, the APO Board.

Al Bustamante, Walker Consultants

Al is a Senior Vice President and National Director of Forensic Restoration and Building Envelope Services at Walker Consultants. An expert in the evaluation, testing, and design repairs of a variety of structural, architectural, and material distress related projects, Al has over 18 years of experience in the assessment and repair of such structural systems as conventional and post-tensioned reinforced concrete, steel frames, and masonry. His experience related to façade evaluation and repair design includes working with different stone cladding materials, curtain walls, brick, and concrete.

Britney Cooper, WGI Inc.

Britney Cooper works for WGI in Business Development and resides in Houston, TX. She began her career in the parking industry in 2015 where she previously worked at Walter P Moore as their Parking Services Coordinator and DESMAN as a Marketing Manager. For the past two years, she was selected to speak at the IPMI conference. She is a member and actively involved in the Texas Parking and Transportation Association and the Houston chapter of the Society for Marketing Professional Services.

Michael J. Ash Esq., CRE, Carlin & Ward

Michael J. Ash, CRE, joined Carlin & Ward in 2019.   Mr. Ash’s areas of practice include Litigation, Redevelopment Law, Real Estate, and Municipal Law specializing in real estate value litigation, specifically, Eminent Domain and Real Estate Tax appeals.
Mr. Ash brings 15 years of experience acquiring real estate for public projects to represent property owners in eminent domain acquisitions.  Mr. Ash has handled hundreds of condemnation cases for all manner of public purposes.