If your parking lot is full, the revenue is rolling in, right? Not necessarily. Full occupancy doesn’t automatically translate into maximum revenue. In today’s environment, rising costs, changing mobility habits, EV growth, and increasing customer expectations mean that volume alone isn’t enough.

San Diego, CA — EnSight Technologies has been selected to provide a comprehensive parking occupancy management, guidance, and License Plate Recognition (LPR) solution for the new Straub Medical Center parking garage in Honolulu, Hawaii. EnSight’s technology is being deployed in partnership with Amano McGann, the project’s Parking Access and Revenue Control Systems (PARCS) provider.

I wonder if Orville Wright would have ever invented flight if his brother Wendell wasn’t by his side in their bike shop in Dayton, OH. Of course, they are both credited with the first sustainable flight flown over the Outer Banks of Kittyhawk North Carolina. Success comes mostly through failure. The Wright Brothers knew plenty of failure. In the same room, the boys sketched, dreamed, tinkered and collaborated one of the most important and significant inventions the world has ever conceived. The boys won the Race for Flight. There isn’t a bit of a chance that it would have happened over a Zoom call.

Like many cities, Royal Oak didn’t suddenly end up with a complicated parking system. Over time, well-intentioned upgrades, new policies, and layered technologies created a program that no longer matched the way people experience parking day to day. What was meant to make parking easier had, in some cases, made it more confusing for customers and more cumbersome for staff.

The Impact of Data on Policies and Behavior