The hospitality industry’s leading parking RMS and GDS partners with Actabl to help hoteliers seamlessly capture high-margin, non-guest parking revenue without operational friction

 

Chicago, IL — Ocra, the first AI-powered revenue management system (RMS) and global distribution system (GDS) purpose-built for hotel parking assets, announced its preferred technology partner status with Actabl, the industry leader in hospitality business intelligence, labor management, and operations solutions. This partnership empowers hotel owners and operators to seamlessly unlock parking as a massive, historically underutilized asset class to generate substantial top-line revenue.

Hotel parking is a perishable asset that yields 70% to 80% margins with virtually zero capital expenditure (CapEx), vastly outperforming other ancillary revenue streams such as food and beverage (F&B) or spa services. However, because a hotel’s primary focus is the guest experience, operators rarely have the staff bandwidth, specialized software, or marketing reach to optimize parking yield. By offering parking revenue management software and services along with Actabl’s comprehensive suite of hospitality solutions, Ocra bridges this gap, allowing hoteliers to sell underutilized parking spaces to non-guest customers without operational disruption, labor investment, or distractions from the guest experience.

“From my two decades in hotel operations and development, I know that parking is too often reduced to a single, static line item on a P&L when it should be treated as a dynamic profit center,” said James Hansen, Head of Partnerships at Ocra. “By partnering with Actabl, we are making it easier than ever for leading hotel groups to apply the same rigorous revenue management to parking as they do to their rooms. As an official member of the Actabl Partner Network, Ocra enables hoteliers to confidently capture non-guest parking demand, seamlessly complementing the business intelligence and operational strategies they already trust Actabl to deliver.”

Ocra’s AI-powered platform allows hotels to distribute a fully customizable amount of parking inventory across all leading digital marketplaces (including SpotHero, ParkWhiz, and Airport Parking Reservations) – acting essentially as an RMS and GDS for parking OTA networks. A dedicated team of Ocra revenue management experts handles 100% of the system’s dynamic pricing and inventory allocation strategy, ensuring the hotel always has sufficient capacity to park guests and staff while monetizing excess capacity.

The partnership offers an entirely upside-driven financial model for Actabl and Ocra customers:

  • 100% Revenue Protection: Hotels retain 100% of their existing guest parking revenue. Ocra only earns a revenue share based on new, incremental revenue added.
  • Operational Agility: Ocra is completely hardware-agnostic, working seamlessly with or without parking gates, across surface lots or garages, and at properties with or without third-party parking operators.
  • Accounting Simplicity: Under Ocra’s “Collect-and-Remit” model, hotel properties receive a single direct deposit every month, avoiding accounting complexities.

In 2025 alone, Ocra generated $28 million in incremental net revenue for more than 25 hotel groups across 118 revenue-managed hotel locations.

“Our hotel operator partners are always looking for hidden levers to maximize profitability without placing additional burden on their teams,” said Marianne Nichols, Director of Partnerships & Strategic Alliances at Actabl. “Ocra’s ability to turn underutilized parking inventory into a high-margin revenue stream perfectly aligns with Actabl’s mission to provide comprehensive, actionable intelligence that ties daily decisions to financial outcomes. We are thrilled to offer our users a gateway to holistically optimize their properties.”

Hotel groups looking to evaluate their underutilized parking assets and calculate potential cost savings can connect with the Ocra sales team (info@getocra.com) to schedule a custom revenue analysis for their properties.

About Ocra
Ocra is the first AI-powered revenue management platform and global distribution system purpose-built for hotel parking assets. Headquartered in Chicago, Ocra enables hospitality groups to monetize underutilized parking inventory through top digital marketplaces without adding labor or disrupting guest operations. Ocra has raised $10M in strategic funding to date and is trusted by 25+ leading hotel ownership and management groups – including MCR, Starwood Capital Group, Aimbridge, and Concord Hospitality. In 2026, Ocra was named the winner of the ALIS Tech Challenge and was ranked #1 overall on Hotel Tech Report’s Global Best Parking Management software list in the HotelTechAwards. For more information or to request a custom revenue analysis, visit getocra.com.

About Actabl
Actabl is the leader in hospitality business intelligence, labor management, and hotel operations management software that provides actionable insights to above-property leaders and on-property leaders. Actabl brings together four powerful hospitality tech solutions to maximize profits for hotel operators. Actabl’s integrated solutions include ProfitSword’s business intelligence technology, Hotel Effectiveness’s complete labor optimization, Alice’s hotel operations management platform, and Transcendent’s advanced asset management and CapEx. With a global team of 300+ employees boasting more than 1,000 years of combined hospitality experience, Actabl serves the technology needs of more than 14,000 properties in hospitality markets around the world. For more information, visit: https://actabl.com.

Media Contacts

Ocra Media Relations:
Sarah Becherer
SVP, Marketing, Ocra
sarah@getocra.com

Actabl Media Relations:
Christopher Joseph (CJ) Arlotta
CJ Media Solutions, LLC for Actabl
631-572-3079

Sales & Partnership Inquiries:
James Hansen
Head of Partnerships, Ocra
james@getocra.com