London, UK – Manchester Airport Group (MAG) and BookFlowGo have been honored with the Special Jury Award in the Parking Technology category at this year’s British Parking Awards. The award recognizes the “seamless delivery of an integrated parking solution at scale,” and celebrates the successful transition from MAG’s long-standing valet parking system to ParkIT, BookFlowGo’s cloud-based valet management platform.

The 13-month initiative spanned seven car parks across Manchester, East Midlands, and London Stansted airports. Through careful planning and execution, the team delivered a complete migration to a modern cloud environment—achieved without operational downtime or impact to passengers.

“This award is an incredible achievement for both teams,” said Oli Ashford, CEO of BookFlowGo. “We’ve not only modernized MAG’s valet parking operations, but also laid the groundwork for continued growth and innovation across their airports.”

Highlights of the project include:

  • Seamless transition with no service disruption across three major UK airports
  • 17 practice runs and six live cutovers completed in active airport operations
  • Training and support for more than 100 employees during deployment
  • Integration with all kiosks and key lockers for a streamlined process
  • A redesigned interface to enhance staff experience and operational efficiency

BookFlowGo’s ParkIT platform equips MAG with real-time vehicle tracking, data insights, and improved operational control—resulting in a smoother, more reliable service for passengers. Travelers benefit from simplified check-ins, while airport managers gain enhanced oversight and flexibility.

“Our team worked tirelessly to ensure the migration was invisible to customers while delivering major behind-the-scenes improvements,” said David Naughton, Technology Product Manager at Manchester Airport Group.

The recognition highlights the value of collaboration and detailed planning in large-scale digital transformation. The MAG–BookFlowGo partnership is a model for how airports can integrate valet, block parking, pre-booking, and self-service technologies to raise both operational standards and passenger satisfaction.

The 2025 British Parking Awards received a record 180 entries this year.

About BookFlowGo
BookFlowGo is a leader in digital parking and mobility solutions, providing innovative, cloud-based platforms that transform how operators manage parking, valet, and pre-booking services. Through its ParkIT valet and logistics management system, Chauntry Parkspace pre-booking platform, and Future Generation Services (FGS) self-service hardware, BookFlowGo helps airports and parking operators deliver seamless, data-driven, and customer-focused solutions. The company can be found online at https://bookflowgo.com.

About Manchester Airport Group (MAG)
Manchester Airport Group (MAG) is the UK’s largest airport group, owning and operating Manchester, London Stansted, and East Midlands airports. Serving more than 60 million passengers annually, MAG is committed to delivering world-class airport services, sustainable growth, and enhanced travel experiences. MAG can be found online at https://www.magairports.com.

About The British Parking Awards
Created and presented by Parking Review magazine, the British Parking Awards are an independent competition. The awards recognize the leading examples of car park management, enforcement, design, and teamwork throughout the UK. For more information, visit https://www.britishparkingawards.uk.