IPMI Webinar: Using Social Listening to Improve Your Customer Service. Presented by Melonie Curry, ParkHouston

Using Social Listening to Improve Your Customer Service

Melonie Curry, Communications Manager, ParkHouston

Register here for this webinar.

Or purchase the entire 2021 professional development series bundle.

Digital marketing is now a required element of good business. Learn to use social listening to analyze your organization’s digital footprint and social media presence. Provide responsive and timely campaigns that meet the needs of your target audience and help your organization do business better.

Attendees will:

• Recognize the need for digital marketing.
• Learn how to use social media to identify customer needs.
• Examine which digital media channels best connect you with your target audience.

Offers 1 CAPP Credit towards application or recertification.

Presenter: Melonie Curry, Communications Manager, ParkHouston

Melonie Curry has developed customer educational materials for ParkHouston that share parking tips to educate the public and make parking easy and convenient. She manages ParkHouston’s social media and website and recently completed a digital marketing certification from Cornell  University. She served on the Texas Parking and Transportation Association’s Host Committee and helps manage social media. She is a member of the Social Media Advisory and Research Taskforce (SMART) and works on the Cultural Change Coalition to improve department collaboration in the City of Houston.

Register here.