By Susan Cole
When we talk about equity in our industry, the conversation often stops at financial support. But “Equity Beyond Capital” challenges us to go further. It reminds me that true inclusion is about access, mentorship, and shared knowledge, things that can’t always be measured in dollars.
I’ve seen firsthand how transformational it can be when someone takes the time to guide a small or diverse supplier through the process, explaining how funding works, what lenders look for, or simply helping them navigate contracts and certifications. That kind of support doesn’t just help one company succeed; it strengthens our entire industry.
As leaders, we have a responsibility to make space for others to learn and grow. Sharing what we know, our templates, lessons learned, and even our mistakes, create a ripple effect that reaches far beyond one project or partnership.
Equity also means creating a sense of belonging. When smaller firms are included in conversations, planning, and innovation, we gain new perspectives that push us all forward. Inclusion is not a charitable act; it’s a strategy for sustainability and innovation.
I believe our industry’s future depends on how well we nurture relationships, mentor emerging businesses, and build systems that value knowledge as much as capital. Because when more voices are heard and more people are empowered, we all rise together.
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Susan Cole is the Founder and CEO of Cole Ticket Solutions (CTS). Susan can be reached at susan@coletickets.com.