By Lisa Copeland, PTMP
As described by the McKinsey Center for Future Mobility several months ago, micromobility—bikes, scooters, and other personal transport devices—is reshaping transportation. Students appreciate the convenience and sustainability these options provide, but as adoption grows, so do concerns about pedestrian safety and infrastructure gaps. How do we balance innovation with responsibility?
Recent studies show accident rates on campuses are climbing, often linked to distracted riding and unclear infrastructure for separating pedestrians and riders. According to a survey published by UPCEA Cener for Research and Strategy, liability and insurance coverage remain gray areas, especially when accidents involve bystanders. Add behaviors like riding under the influence or speeding, and the risks multiply.
At Old Dominion University, policy emphasizes pedestrian right-of-way and mandates the responsible operation of micromobility devices in designated areas. Riders must follow traffic rules, maintain safe speeds, and dismount in congested zones. Helmet use is strongly encouraged, and headphones are permitted only on one ear for safety. Other universities have introduced designated lanes and scooter corrals to reduce conflicts – steps worth considering as we design safer systems.
As parking, transportation, and mobility professionals, we have an opportunity to lead. What do you think—should universities focus on stronger rules, better infrastructure, or more rider education? What’s been successful on your campus? I would love to hear your ideas and experiences to help create programs that keep everyone safe and make sustainable transportation even easier. I’d like micromobility to become a welcome and respected program in the overall campus community.
Lisa Copeland, PTMP, is the Associate Director for Data and Administration at Old Dominion University. Lisa can be reached at lcopelan@odu.edu.