Chicago, IL & Leesburg, VA – Ocra, the first AI-powered Revenue Management System (RMS) and Global Distribution System (GDS) for hotel parking assets, and TrackMyShuttle, a leading real-time fleet visibility and operations platform for hotels, airports, and parking operators, announced a strategic partnership to transform the airport hotel parking experience. By combining Ocra’s purpose-built parking revenue management platform with TrackMyShuttle’s transparency-focused transit technology, the two companies provide a “white-glove” solution to the multi-billion dollar airport parking and ground transportation sector.

For the modern traveler, the journey to the terminal is often more stressful than the flight itself. According to the 2024 Most Anxious Hotel Travelers US Report, 38% of travelers cite “not making it to the gate on time” as their primary source of anxiety, with unknown variables including parking location, shuttle availability, and total transit time to the terminal. The lack of clear data is a compounding factor; studies show travelers are 4.5x more likely to report high stress when they lack status updates or visual cues regarding airport transportation.

The Ocra and TrackMyShuttle partnership mitigates “pre-airport transit anxiety” with a high-fidelity, data-driven travel day experience. Ocra first maximizes hotel parking revenue by distributing underutilized inventory across “parking OTAs” (e.g., SpotHero, Airport Parking Reservations) at optimized rates. Once the customer parks, the baton is passed to TrackMyShuttle, which provides real-time data points into shuttle capacity and precise timing to communicate reliability. By syncing inventory management with live transit data, the two companies eliminate the black box of the lot-to-terminal transfer, delivering an experience with the traveler’s timeline and well-being in mind.

For hotel owners and operators, this partnership creates a powerful synergy between asset optimization and operational excellence that transforms underutilized parking spots into high-margin revenue engines. By layering Ocra’s AI-driven revenue management with TrackMyShuttle’s sophisticated fleet intelligence, owners and operators can grab 70-80%+ margins on a new ancillary revenue stream while simultaneously gaining omniscience into shuttle locations, driver status, passenger count, and bag capacity. This “all-upside” model drives NOI and increases hotel asset value without adding headcount or operational complexity.

“Our goal is to generate significant incremental revenue for hotel owners and operators by allowing them to park non-guest customers with negligible work for their teams,” says Ethan Glass, CEO & Co-Founder at Ocra. “TrackMyShuttle’s best-in-class fleet management technology adds another layer of value: travelers feel 100% confident about how they’ll get from the hotel lot to the terminal and back. That has a positive user experience impact that fosters trust and repeat business.”

“At TrackMyShuttle, we’re always looking for ways to expand the value we deliver to the operators who rely on our platform every day,” said Bhavin Parikh, CEO of TrackMyShuttle. “Ocra shares that same commitment to helping hospitality partners unlock more value from their transportation and parking operations. By working together, we’re able to create a more connected experience for our mutual customers while continuing to build new capabilities that benefit both the TrackMyShuttle and Ocra communities.”

About Ocra
Ocra is the AI-powered Revenue Management System (RMS) and Global Distribution System (GDS) purpose-built for hotel parking assets. Hotel operators and owners use Ocra to sell underutilized parking inventory to non-guest customers using online marketplaces (“parking OTAs”) to book parking near airports. Ocra’s team of parking revenue management experts drives growth without adding labor or disrupting operations, helping hotels increase net operating income (NOI) without compromising guest parking. In 2025, Ocra generated $28 million in incremental net revenue at 118 hotel locations in its revenue managed portfolio.

About TrackMyShuttle
TrackMyShuttle is a real-time shuttle tracking and guest communication platform built for the hospitality industry. The platform gives guests live visibility into shuttle locations while automating updates that keep riders informed and reduce calls to the front desk. Designed for hotels, resorts, parking operators, and transportation providers, TrackMyShuttle simplifies shuttle operations while improving the guest transportation experience. Today, TrackMyShuttle supports shuttle programs at properties across North America and internationally, helping hospitality partners modernize transportation and deliver a more seamless guest journey from curb to check-in.

Media Contacts:
Sarah Becherer
VP Marketing, Ocra
sarah@getocra.com

Olivia Frost
Business Operations & Marketing Coordinator, TrackMyShuttle
olivia@trackmyshuttle.com