The Fundamentals of Wayfinding
By John Hammerschlag
Below are basic fundamentals when developing wayfinding systems for your next parking project to direct parkers and pedestrians safely and efficiently:
- Project budget to include 10 percent for unforeseen/changing circumstances upon project completion. The project manager should complete a final walk- and drive-through in and against the direction of traffic to ensure installed signage is clear and concise, communicates the desired message, and is positioned for maximum visibility.
- Avoid sign pollution. Time is limited. Customers should be able to find the information they need instantly. Limit the amount of signage while still communicating the message effectively.
- Ensure there aren’t conflicting pedestrian and vehicular arrows. Directional arrows are amplified when placed in a circle.
- Consider elevator symbols. The use of elevator symbols has evolved over the years to address diversity of those parking in our facilities.
- An ideal sign should include the following elements:
- Contrast between background color and messaging.
- Readable font that makes the message clear at a quick glance. Be consistent in font type, size and color. Remove excessive information.
- Upper and lower case lettering is preferred to ALL UPPER CASE.
Click here for examples of each of the above.
John Hammerschlag is president of Hammerschlag & Co., Inc.