Data

Dynamic pricing is transforming the parking industry, but what happens to the humble reservation when rates change by the minute? For most operators, a "reservation" has always been a simple pre-purchase: a customer pays a fixed rate and parks later. That model made sense in a world of static pricing. But as AI-driven pricing engines, real-time occupancy data, and gateless systems become the norm, selling a fixed-price booking days or weeks in advance creates real tension. Operators must choose: honor the original rate and leave revenue on the table or embrace fully dynamic pricing and risk alienating customers who value certainty.

Survision is proud to announce the release of the new EXA models (Edge Extreme Accelerator) for its Generation 5 Micropak and Visipak product lines.

Inglewood, CA – Intuit Dome, the home of the LA Clippers, and one of the most technologically advanced sports and entertainment venues globally, has expanded its partnership JustPark, naming the company its Official Parking Partner.

Quality parking data has become essential for improving driver experience, enabling wayfinding, informing policy, and ensuring efficient operations. Even helping drivers find available parking requires reliable, real-time data. As cities and parking operators face growing pressure to manage curb space, optimize revenue, and support broader mobility goals, the focus has shifted from whether to use data to what type of data is needed.

Miami, FL – Universal Parking, a leading innovator in the parking industry, announced the launch of reservable parking at PortMiami’s Terminal B. This new offering allows cruise passengers to pre-book a parking spot, simplifying the arrival and departure experience.

SenSen Networks (ASX: SNS), a global leader in Live Awareness for smart cities, and Turnstone Data, a Parking Insights platform, announced a strategic partnership to deliver dynamic parking intelligence to municipalities across North America.

Fort Lee, NJ — Parking Base, the industry leader in parking management technology, announced the launch of Ask, a powerful new natural language querying feature that redefines how parking owners and operators interact with their data. Built directly into the Parking Base platform, Ask enables users to retrieve real-time operational insights simply by asking questions in plain English, eliminating the need for complex reports, spreadsheets, or technical expertise.

For years, we’ve focused on curb management, organizing space, setting time limits, and enforcing payment. That approach made sense when the curb was primarily used for parking. That is no longer the case.

IPMI hosted a Learning Lab on Pittsburgh’s rollout of curb digitization and ticket-by-mail technology, presented by gtechna. Matt Jendrzejewski, PECP, of the Pittsburgh Parking Authority outlined the city’s phased implementation, beginning with smart loading zones in 2021 and expanding to street cleaning enforcement by 2025. The session highlighted the importance of pilot programs, legislation, human review, and technology integration. Ben Pisch from Sensen explained how AI supports plate detection, rule enforcement, and occupancy analytics. Panelists also discussed technical challenges, compliance impacts, and revenue trends following implementation.

This webinar, presented by Nick Mazenga and Carmen Donnell, co-chairs of IPMI’s Technology Committee, explored global parking enforcement technologies and their potential use in North America. The presenters examined international examples including Amsterdam, Rome, the United Arab Emirates, Adelaide, China, and Bogotá, highlighting approaches such as tax-based parking, SMS-first enforcement, sensor systems, valet robots, and behavioral science techniques. While many of these technologies are feasible in North America, the discussion emphasized that cultural, legal, and governance differences present major challenges. The presenters concluded that staffing, public trust, and governance are often bigger barriers than the technology itself and encouraged organizations to focus on compliance-first strategies, pilot programs, and locally tailored solutions.

How Data Turns Parking into a Strategic Asset

The presenters discussed strategies for improving recruiting pipelines and employee retention through stronger engagement, training, and leadership practices. Allison emphasized using employee surveys and idea-sharing platforms to strengthen both recruitment and retention. Colin highlighted Tech Painting Company’s approach, including structured training, safety programs, and multilingual communication to support workforce growth. David focused on leadership buy-in, data-driven management, and building a strong workplace culture to support long-term retention and development. They also addressed balancing employee input with decision-making speed, along with broader challenges such as AI adoption and workforce time management. Overall, the discussion centered on creating environments that attract, develop, and retain employees for long-term organizational success.