Tag Archives: parking operators

Member News: Associated Time Becomes An Official Parker Technology Dealer

Parker Technology logoMay 14, 2020 – Parker Technology today announced a new dealer partnership with Associated Time Instruments, out of Dallas, TX. The relationship will involve collaborative sales and marketing efforts to incorporate Parker’s customer service offering as a value-added differentiator to Associated Time’s parking installation projects.

“We are thrilled to partner with Parker Technology. The addition of their two-way video communication will truly enhance the customer experience for our end users. Parker’s customer service and response times are second to none in the industry and we are excited to offer our customers this state of the art solution.” Says Christopher Archer, President of Associated Time Instruments.

Brian Wolff, President & CEO of Parker Technology added “Chris and his team at Associated Time have built an impressive business and we are thrilled to formalize our partnership with this agreement. Equally as exciting is the progress we’re making by building important integrations with the TIBA equipment that Associated Time represents. We expect the combination of our joint sales and marketing efforts and technology advancements to create significant benefits for Associated Time’s customers.”

Data suggests that the challenge for parking operators is not to make machines or technology more reliable. The fact is that over 85% of the time, a human is confused or has failed in some other way, and the only way to save that customer experience is with a patient, well trained, knowledgeable human being. That is exactly what Parker did over a million times last year.


About Associated Time

Associated Time Instruments is a leading supplier of Parking and Revenue Control Equipment, Access Control, Parking Guidance Systems, and Workforce Management Systems Our company is a leader in all of our markets, we distinguish ourselves by providing superior products, expert consulting and engineering, quality installations, comprehensive support, and professional services. Associated Time Instruments provides both standard software products and custom software solutions, we have consistently provided modern and effective solutions to our customers during the past 60 years!


About Parker Technology

Parker Technology is a fast-growth tech-led software and services company that provides parking facilities with a premium customer experience, by helping resolve issues for parking guests when they fail in the face of automated payment kiosks. Parker’s patient, well-informed customer service specialists answer and resolve intercom “help” calls 24/7, and boasts being the only company in the parking industry that can deliver this service with face-to-face, two-way video communication. Putting this personal, human touch back into an automated situation enhances the customer experience, improves operational efficiencies and increases successful payments and outcomes. Learn more at www.helpmeparker.com

Member News: Park Assist’s M4 System is Changing the Parking Game

Park Assist Cache Creek News ReleaseNEW YORK, NY – March 17, 2020 – Park Assist® was selected by Cache Creek Casino to install its M4 Parking Guidance System (PGS) in Brooks, California. The Casino, owned and operated by the Yocha Dehe Wintun Nation, is a world class resort located about 1.5 hours from San Francisco. With an 18-hole championship golf course, day spa, casino, and nine restaurants, it is an extremely popular destination. On a typical weekend the parking garage is often at maximum capacity and during special events it is overflowing, but the addition of Park Assist’s camera based M4 smart-sensor PGS provides an exceptional solution. By optimizing occupancy and increasing operational efficiency of the garage, Park Assist’s PGS ensures that every customer will have a positive parking experience.

After vetting multiple PGS vendors, Cache Creek Casino selected Park Assist based on its advanced camera technology, as well as its menu of select API add-ons. Some of these add-ons include Park SurveillanceTM, Park AlertsTM, and Park FinderTM, which Cache Creek Casino elected to incorporate in their new system.

The installation, equipped with Park Assist’s M4 PGS, uses color-coded smart sensors to guide drivers through the facility to vacant spaces, reducing traffic congestion, confusion, and parking search times. Upon returning to the garage, parkers can use the Find Your CarTM feature in Park Finder to easily locate their vehicles. As they enter all or part of their license plate number into the Park Assist mobile app, the system uses license plate recognition (LPR) technology to pinpoint the car and direct the guest to its exact location within the garage.

Additionally, Park Assist’s Park Alerts and Park Surveillance add-ons will provide an extra level of security to Cache Creek Casino. The Park Alerts software extension allows parking management to set automated rules and alerts that help staff manage awareness and control of activity within the garage, while Park Assist’s  Park Surveillance module enables the M4 sensors to capture streaming video whenever motion is detected in or around parking bays. Because the M4 cameras have unobstructed views of each space, they can successfully capture any and all action in the garage, serving as a proven deterrent of theft and other criminal activities.

“Cache Creek Casino is one of the first casino’s in Northern California to install a PGS and Park Assist is extremely excited to equip them with the right solution to fit all of their needs. At such a highly-visited destination we are so pleased to be able to upgrade the customer parking experience while also increasing efficiency and security of the garage itself.” Said Will Cai, Regional Account Manager.

The garage installation was completed in January of 2020 and the site is now live and ready to improve parking for all visitors.

ABOUT PARK ASSIST Park Assist® is the parking industry’s leading camera-focused innovator with the most camera-based parking guidance installations in the world. Park Assist’s patented technology helps customers effortlessly find parking spaces in real-time as well as find their cars when they return. Simultaneously, we provide parking operators with tools to improve customer satisfaction, create new revenue opportunities, realize greater operational control, capture parker analytics and expand CCTV capabilities. Park Assist is part of the TKH Group (Euronext: TWEKA), a $1.8 billion publicly traded company headquartered in the Netherlands. For more information, visit www.parkassist.com

Katie Rodenhiser
Global Marketing Manager

Image Credit: Cache Creek Casino