By Tiffany Smith

The Parking Authority of River City, Ky., (PARC) has made a number of transformations in the last 25 years, and I’ve been fortunate enough to witness this metamorphosis. From adopting automation ahead of the curve to implementing contactless payments system-wide, PARC has been on the leading edge of the parking and mobility industry. One thing we’ve learned in recent years is to incentivize the partners and contractors with whom we work every day. When our partners are successful, we are successful. So we’ve started offering bonuses and incentives for hitting certain key performance indicators.

Living in the home city of the greatest boxer of all time, Muhammad Ali, we are regularly reminded to channel his energy, passion, and determination to win in the parking and mobility space. PARC wants to be as great as we can be in delivering parking and mobility services to our customers.

Learn more about the vendor management and PARC in the latest episode of The Parking Podcast, which is a podcast about the $100 billion parking industry and the people that make it go. Listen here.

Tiffany Smith is director of parking with the the Parking Authority of River City, Ky.