Tag Archives: effective emails

Frontline Live: Key Components to Composing Effective Emails – June 23, 2020

Key Components to Composing Effective Emails

Review the potential benefits and detriments of email communication and explore ways to resolve issues and make effective connections with email recipients.

Instructor: Matt Penney

Limited to 25 registrants.  Registration coming soon.

$30 per attendee, or $75 for any three Frontline Friday sessions.

Frontline Fundamentals: That’s not what I meant: Seven Rules for Getting your Message Across (correctly) in Texts & Emails. Presented by Matt Penney, CAPP.

Free to IPMI members, pre-registration required.


Non-members may attend for a $35 registration fee.  Click the register link above to attend as a non-member.  Need help logging in?

Contact us at professionaldevelopment@parking-mobility.org.


That’s not what I meant: Seven Rules for Getting your Message Across (correctly) in Texts & Emails

Presented by Matt Penney, CAPP

In a world dominated by electronic communication, our message becomes dependent on written words alone. The tone, pitch, modulation, and tempo of our voice can be lost in digital translation.  Are your emails and texts being misinterpreted?   In this session, we will review seven practical steps intended to help you send the message you intend.

Matt Penney
Director of Parking and Transportation Services, Baylor University

Matt Penney is the Director of Parking and Transportation Services for Baylor University in Waco, Texas. He has been in the parking and transportation industry for the past 16 years. Prior to Baylor, he served as a General Manager and Vice President of Longview Transit, in Longview Texas for the managing company McDonald Transit. Penney also worked for the Texas Department of Transportation (TXDOT) as a public transportation funding specialist and as the Director of Service Development for Waco Transit, the public transportation provider for the City of Waco. Matt has a bachelor’s and master’s degree from Stephen F. Austin State University.