With the daily grind of attending to schedules, HR issues, and constant emails, it’s difficult sometimes to do more than keep your nose to the grinding stone. But missing out on the big picture may keep an organization from adapting to our changing world and staying relevant to its customers. Here are four major macro-level factors parking and mobility leaders must track to adapt and grow their organizations:
Cars Trends. The number of cars in the U.S. has risen steadily since a five-year period of the Great Recession. More people and driving more miles and the millennial generation has as big of an appetite for car ownership as previous generations.
Population Growth and Net Migration. The U.S. population continues to grow and a handful of western states top the list of places where Americans are moving. These states also have less developed public transportation systems and roadway infrastructure to accommodate new users.
The Effects of TNCs. Recent research reveals that transportation network companies (TNCs) are putting up considerable vehicle miles traveled and adding to the congestion of many places they serve. Curb management has emerged as a critical new area of focus in large part because of the effects of TNCs.
Ecommerce and Delivery. Traditional brick-and-mortar retail business continue to struggle against their ecommerce competitors, and the growth of just-in-time delivery is affecting urban transportation systems.
Focusing on the right trends and not becoming unnecessarily bogged down by the minutiae will help an organization innovate and prepare for the future.
Casey Jones, CAPP, is senior parking & mobility planner with DESMAN. He will be presenting on this topic at the 2020 IPMI Conference & Expo, May 31 – June 3, in San Antonio, Texas. For information and to register, click here.
The NEPC Annual Conference and Trade Show brings together parking and transportation professionals from universities, municipalities, hospitals, airports and from the private sector. More than 250 attendees will gather in Boston for two days of education and networking. Forty vendors will exhibit the latest in parking and transportation products and services.
Join NEPC at the Seaport Hotel in Boston, MA for our 29th Annual Spring Conference & Tradeshow! This is a great opportunity for networking with professionals in the industry, earning CAPP points and learning about the latest programs and products in parking and transportation.
A few nights ago, I was finishing a design project for my local chapter of a national nonprofit. As I looked up some identity guidelines, I stumbled across the national organization’s suggested social media posting frequency. It recommended starting with five social media networks and making 60 to 151 posts weekly across those networks–for an organization running solely on volunteers. If you’re wondering what’s too much, that is too much for nearly every local chapter of that group; in fact, not even the national organization posts that frequently.
I believe this is where taking on social media becomes intimidating. Many tell you what you should be doing without taking into account the resources needed to accomplish those goals. Most businesses do not have an entire team of people devoted solely to social media to create that volume and level of content. It can make you want to give up before you start!
The ultimate goal of social media is being a valuable presence to your target audience, and you know your customers better than anyone else does. Identify where they are online and what you believe interests them. Tailor your posts on those networks to those interests. Assess your available resources to determine which networks you can successfully take on and remain active. Post when you have something worth sharing; you don’t have to post just to be posting.
Your audience wants you to be present and helpful on at least one network. Focus on their needs, and your strategy will come.
Stacy Stockard is media relations coordinator at Texas Tech University. She will present on this topic at the 2019 IPMI Conference & Expo, June 9-12 in Anaheim, Calif. For more information and to register, click here.
The good, the bad, and the ugly: all adjectives that can describe the parking industry at some point in time. Some of us who have been in the industry forever have experienced all of these, but the newcomers may still be on that parking industry high we all felt at one time in our careers. What are the good aspects of parking? Helping others, solving problems, industry friendships, happy clients. And what about the bad? Those are numerous! Flooded garages, angry clients, difficult designs, ever-changing needs and demands, the list goes on. And the ugly? Bird poop, snow plowing, mean people, “trying to teach an old dog new tricks,” and so on.
All three of these adjectives sum up our parking industry careers at some point or another. And we love it! In fact, we wouldn’t want it any other way. Parking professionals crave a career that is never boring, always challenging, and often rewarding. This commonality between us is what makes us such a tight-knit group of people. We love our parking peeps and have a true appreciation and respect for each other. We are different than most other professions and we are proud of it.
As parking professionals, we will take it all: the Good, the Bad, and the Ugly sides of parking. We will embrace it, make it pretty, and move on to the next challenge. All with a smile on our faces!
Jaime Snyder, CAPP, is senior parking consultant with WALTER P MOORE. She will present on this topic at the 2019 IPMI Conference & Expo, June 9-12 in Anaheim, Calif. For more information and to register, click here.
I just returned from a parking conference in Arkansas. I’m now sitting back at my desk trying to catch up on everything I missed during my time away. Work stacks up so quickly. As my attention span gets the better of me, I find my mind drifting back to thoughts from the conference.
This morning, I have been sharing highlights of conversations with the Baylor office staff. Small nuggets mostly; quick thoughts on how other universities solved a specific problem. Sometimes they’re words of warning about issues another department encountered. We laughed together when I repeated crazy customer stories from across the country–it’s good to know it’s not just Baylor.
Then there are stories I internalized. A peer manager at another university visibly strained by his supervisor, a micro manager who doesn’t understand parking. A team of directors who all knew their operation inside and out. How the room was filled with humble leaders and a handful of bold karaoke singers.
At that conference, almost without exception, what I saw impressed me. Creative problem solvers looking for the best technology for their campus. Budget-conscious planners stretching to get the most bang for their buck. Visionaries who didn’t necessarily like the rise of yet another mode of transportation but understand the trends need attention. Most importantly, I saw managers who cared about their customers.
I’ve heard it said that no one chooses parking, that parking chooses you. From what I can tell, parking has chosen some outstanding people.
Matt Penney is director of parking and transportation services at Baylor University.
IPI Rocks Music City with biggest conference and expo than ever before
By Kim Fernandez
This May, the 2016 IPI Conference & Expo offers more than ever before.
Nobody knows more about staying in tune than the people of Nashville, Tenn.—Music City, USA. And nobody knows more about staying in tune with parking than IPI, the biggest association of professionals in the industry. Put the two together, and it’s an unforgettable and invaluable experience, and it’s coming up next month. The 2016 IPI Conference & Expo, May 17–20, brings the most education and networking, the largest Expo in parking and transportation, and a complete professional tune-up for parking professionals to the Gaylord Opryland Hotel & Convention Center. You’ll harmonize with more than 3,500 peers from around the world (they’re coming from 45 countries!) and strike a chord while learning from industry leaders, engaging in high-energy sessions and roundtables, and soaking in real-world ideas and lessons you’ll take home to put to work for your organization and your career.
All of this is set against the remarkable background of Nashville, whose rich history and lively culture offer a visiting experience like no other city in the world. Ready for the parking event of the year? Read on for more information on this year’s plans, exciting events, and registration information. It’s time to tune up!
More Than Ever Before
The 2016 IPI Conference & Expo offers something for parking professionals in every segment of the industry. Whether you work in operations, management, planning and design, sustainability, or enforcement, you’ll find tremendous value in this year’s event. More than 45 education sessions in five tracks, inspiring keynotes that hit all the right notes, and the biggest parking-specific Expo in the world all combine with countless networking events to offer an invaluable experience.
Education
No matter your industry experience or expertise, you’ll find lots of new ideas in Nashville next month, organized into five unique tracks of formal education:
Personal Development. Set your personal or professional goals, and understand the difference between book smarts and street smarts.
Technology & Innovation. If it’s new or coming down the pike, it’s here. Learn about the innovations and improvements that will affect your operation.
Finance & Auditing. By the numbers—if it’s part of your spreadsheets or bottom line, it’s part of this track.
Mobility & Alternative Transportation. Learn where you and your business fit into the new mobility equation and how to make the most of these trends.
Planning, Design, & Construction. Explore best practices and take a deeper dive into more complex topics that will help you plan, build, and maintain your facilities.
Specialize in one track for in-depth education, or pick and choose for a broader experience. And don’t miss the high-energy IGNITE session, where speakers deliver their messages in rapid-fire tempo for presentations that are concise and entertaining. Looking for more? Register for one of two in-depth, pre-Conference programs and learn to become either a Green Garage Assessor or APO Site Reviewer.
All IPI Conference education sessions offer CAPP points, and candidates can also register for two multi-day CAPP courses (University of Virginia Business Management and Behind the Fine Print: A Blueprint to Parking Management, Operations, and Regulations) offered on-site. Visit ipiconference.parking.org for registration information and details.
Keynote
IPI keynote sessions are educational, inspiring, and high-energy, and this year is no exception. Meet Dennis Snow, a 20-year veteran of the Walt Disney Company, who has a passion for service excellence. Who in parking doesn’t want to provide the best customer experience possible? Snow presents “Learning a Culture of Service Excellence,” focusing on developing a service excellence strategy, executing it, cultivating buy-in and dedication from employees, and highlighting specific leadership behaviors that help hardwire excellence into an organization’s culture (see p. 26 for more).
Jump into the Park Tank™
Did you catch last year’s IPI Park Tank competition? Based on television’s popular “Shark Tank,” this is where entrepreneurs and innovators face tough parking “sharks” to try and get their dreams off the ground. This year, it’s a General Session, and you won’t want to miss the excitement! Last year’s contestants say Park Tank gave their companies huge boosts (See p. 44 in the February issue of The Parking Professional for more), and this year’s expect even more. The competition is fierce, and it’s going to be exhilarating.
The Networking!
IPI Conference & Expo veterans know there’s no networking like IPI networking—where else are the industry’s top leaders, biggest innovators, and most connected professionals together in one place, ready for a conversation day or night? This year’s event promises even more unparalleled opportunities to get to know your peers from around the world and tap into their expertise in structured events, outdoor activities, or casually walking in the halls. A few highlights:
A day of fun and introduction awaits you Tuesday, May 17, from golf to walking/running to Nashville tours (even on Segways!) and paddleboarding or ziplining.
First-time attendees and new IPI members can get to know each other on Wednesdsay, May 18, and Thursday, May 19, in casual events designed to get you oriented to the Conference and introduce you to new friends.
A Taste of Nashville, this year’s opening welcome event, takes you to the Grand Ole Opry for a reception and show like no other city can deliver (this is a two-part event; the second half at the Opry requires separate ticketing).
IPI’s Young Professionals in Parking (YPIP) will enjoy a special mixer, Beer, Ball, & BBQ, complete with a baseball game!
State & Regional Associations welcome their friends to a beer garden mixer that kicks off the Nashville experience in great style at a fabulous downtown location.
Be sure to make time to connect with new and old friends from parking at these events and lots more opportunities for networking. This is real value-added, and it’s only at IPI.
The Expo
It’s the biggest and best parking Expo in the world, and this year offers more exhibitors, products, services, innovations, technologies, and ideas than ever before, all in one massive 170,000-square-foot space (bigger than the famous Ryman Auditorium!).
Going green? It’s easy to find Green Star program exhibitors, featuring sustainable products and services, by looking for special markers on the show floor, right in front of designated booths.
Looking for in-depth insight? That’s easy too. TECHtalks are 45-minute-long presentations on the show floor that will explain different technologies and the best ways to implement them in your operations for the biggest bang.
This is that huge show your colleagues use to improve their businesses, customer service, and the bottom line. It’s the best place to see everything new under one roof, and with more than 12 hours of Expo time, you’ll be able to fully explore any future purchasing decisions. See p. 38 for a complete listing of this year’s exhibitors and to start planning your experience.
Spotlighting the Brightest
Need more inspiration? Join IPI in recognizing this year’s CAPP graduating class, Awards of Excellence, Professional Recognition Program awards, and Marketing & Communications Awards winners in presentations that will warm your heart and give you some great ideas you can put to work at home. This year, Certified Green Garage and Accredited Parking Organization (APO) leaders will also be highlighted—you’ll definitely find new ideas here.
Music City
As always, the 2016 IPI Conference & Expo takes place in a vibrant city—Nashville, Tenn., birthplace of so much of your favorite music and an experience unto itself. With fantastic restaurants, an unbelievable music scene for both up-and-comers and already-famous singers and songwriters, and charming shops and historical attractions, Nashville has something for everyone.
Did you Know:
Nashville’s United Records is one of only four remaining vinyl record manufacturers in the U.S.
The Ryman Auditorium, the original home of the Grand Ole Opry, is widely considered the best theater in the nation.
Jazz and rock play a huge part of Nashville’s music history. Greats that include Jimi Hendrix, Little Richard, Ray Charles, Etta James, and B.B. King played in local clubs.
Oprah Winfrey was raised in Nashville.
Tennessee was the last state to secede from the Union during the Civil War and the first to be readmitted when fighting ended.
Three Presidents—Andrew Jackson, James Polk, and Andrew Johnson—were from Tennessee.
Goo Goo Clusters, considered the nation’s oldest combination candy bar and a Southern icon, are produced by the Standard Candy Company, which can make 20,000 every hour.
The Hermitage, President Andrew Jackson’s home, has a driveway in the shape of a guitar.
The Parthenon in Centennial Park is the world’s only exact replica of its famous Greek namesake.
The radio program now known as the Grand Ole Opry was founded in 1925 by the National Life & Accident Insurance Company.
Elvis Presley recorded more than 250 songs at RCA’s Studio B on Nashville’s Music Row. The red, blue, and green lights still in the studio were left over from one of his Christmas albums—the crew installed them and cranked the air conditioning as low as it would go to
get the famous musician in the holiday spirit when recording in July.
The Gaylord Opryland Hotel & Convention Center contains nine acres of indoor gardens, complete with a 44-foot waterfall, and is the largest non-gaming property in the U.S.
Nashville has more than 120 live-music venues. Those that play music four or more nights a week have guitarpick-shaped “Live Music Venue” signs.
Ready for the single best parking event of the year? Don’t miss the 2016 IPI Conference & Expo—we’ve only scraped the surface of all the excitement and value. For more information, Conference registration, and everything you need to reserve your room at the Gaylord Opryland, visit IPIConference.parking.org—don’t wait! We can’t wait to welcome you to Nashville!
KIM FERNANDEZ is editor of The Parking Professional. She can be reached at fernandez@parking.org.
By Casey Jones, CAPP
By Stacy Stockard
By Jaime Snyder, CAPP
By Matt Penney