Mobility & Innovation Summit Session Descriptions

Wednesday, February 24, 2021

12:00 PM- 1:00 PM |  Keynote: Innovation Through Culture: Stories From a Decade at Google
Keynote Speaker: Steve Lerch, Story Arc Consulting

SPONSORED BY:  Cardinal Tracking, Inc.

In 2020, the world changed in unprecedented and unpredicted ways. Innovative and cutting-edge technologies became irrelevant. Thriving media platforms faced rebellion and boycotts. And entire industries, built on steady ground, were reduced to irrelevancy. All businesses were forced to face new realities. Our ever-changing culture and business climate should remind all of us of the need to innovate. Through technology, social media, activism, and unprecedented events like COVID-19, this rapid pace of change demands that businesses not only have a groundbreaking idea, product, invention, or service, but that they are built on a culture with the capacity to constantly churn out new ideas. A culture of innovation.

Based on a decade at one of the world’s most innovative brands, Google, Steve Lerch will share stories of how simple cultural building blocks are more important drivers of innovation than billion-dollar budgets and droves of engineers. Learn simple, practical strategies that you can instill at your company or within your team. The same simple principles that have allowed Google to help the world save lives, connect humanity, empower new populations, and even catch Pokémon.

1:30 PM- 2:30 PM | Scooter Parking: Understanding the Reasons for Improper Parking and Identifying Solutions 
Moderator: Shari Shapiro, Senior Director, Global Fleet & Regulatory Excellence, Lime
Panelists: Nick Klein, Assistant Professor, Cornell University; Giulio Mattioli, Research Fellow, Department of Transport Planning, TU Dortmund University (Germany), Jacob Sherman, E-Scooter Pilot Project Manager & New Mobility Analyst, Portland Bureau of Transportation

The arrival of shared, dockless bicycles and scooters has accelerated the need to rethink the curb and how cities align the public right of way with goals around mobility, health, and equity. Although research suggests that the vast majority of micro-mobility vehicles are parked properly, there is still room for improvement to ensure pathways remain clear for pedestrians while still enabling the point-to-point advantages of micro-mobility. This session will provide insights into this topic industry professionals can take back to their cities and organizations to continue advancing micro-mobility parking solutions as part of a holistic approach to curb space.

1:30 PM- 2:30 PM | How COVID-19 Changed Curbside Management to Better Serve Pedestrians and Micro-mobility
Speakers: Jane Wilberding, Senior Parking & Transportation Planner, Lian Farhi, Senior Transportation Planner, Sam Schwartz; Lindsay Bayley, Senior Planner, Chicago Metropolitan Agency for Planning (CMAP); Kimberly E. Leung, PE, TE, Livable Streets Team Leader, San Francisco Municipal Transportation Agency

COVID 19 has unlocked opportunities for cities to rethink the use of their curb—opening up valuable public space. Even before the pandemic, there were initiatives throughout the country to manage the curb in flexible ways that prioritize walking, biking, and other forms of active transportation. These initiatives have been dramatically accelerated due to COVID-19, leading to temporary solutions that maximize space for pedestrians and micro-mobility users with a goal of promoting safe mobility and economic recovery.

This session explores how cities have quickly implemented innovative curbside management programs through a series of case studies around the country, including San Francisco, Chicago, and New York. Speakers will highlight the approach, implementation process, equity impacts, and implications, followed by a discussion on how we move from tactical curbside management to permanent dynamic management, and conclude with Q&A.


Is the Pandemic the Catalyst that Pushes Mobility Technology Across the Adoption Gap?
Speaker: Sonny Samra, Sales Director, PayByPhone 

The global pandemic forced a majority of the world to hit pause, shift to a new set of circumstances, and adapt digitally to continue with our daily routines, both personally and professionally. We saw firsthand how video meeting apps (available to the market for years) had almost overnight mass adoption. The pandemic made us quickly realize that phone calls just weren’t enough and previous barriers to video meeting apps were no longer as problematic as once thought, resulting in mass adoption. Could this global event also be the catalyst that furthers mobility innovation and rapidly moves tech past previous limits, potentially over the adoption gap? This session will discuss how the impact of the pandemic will ultimately lead to a surge in mobility tech adoption and push past the adoption chasm.

Connecting the Curb: Double Revenues, Improve Safety, and Reduce Congestion
Speaker: Matty Schaefer, CEO & Co-Founder, VADE Group Inc.; Jack Skelton, JLS Consulting Group

The explosive growth of e-commerce, rideshare, and food delivery has shifted the demand for parking from private vehicles to commercial fleets. Parking wasn’t designed for fleets, resulting in rising congestion and public safety concerns. Cities and vendors need to design and adopt new infrastructure with dynamic tools to build an efficient mobility ecosystem that lasts for decades.

Increasing Contactless Parking Payment Options and Adoption
Jeff Perkins, CMO and Head of Product, ParkMobile

The COVID-19 pandemic has driven a lot of cities and parking operations to expand contactless payment options as a safer way to pay for parking. But how do you do this effectively and give consumers more choice when it comes to contactless payments? Do you offer one app or multiple apps? Do you risk creating more confusion among consumers? What are the challenges of managing multiple parking apps on the administrative side?

In this session, experts from ParkMobile will discuss the available options for cities and operators looking to go contactless or expand the contactless options available. The presentation will cover the current contactless landscape, including parking apps, mobile websites, digital wallets (Google Pay), interactive voice response (IVR) systems, text-to-park options, and much more. The presenters will also share case studies from cities that have gone “asset light” and “mobile only” to share lessons learned and best practices transitioning to contactless.

Roadmap to Recovery: Best Practices & Strategies
Speaker: Brett Wood, PE, CAPP, President, Wood Solutions Group

The industry continues on the path to restore normal operations and support community needs with a variety of new practices and strategies intended to create safe, equitable, and sustainable solutions. This session will explore specific solutions that have been tested in community and campus settings and discuss the positive impacts and opportunities for change.

3:15 PM- 4:15 PM | The Hybrid Workplace: What it Means for Parking Technology, Commute Flexibility, and Mode Shift 
Moderator: Tyler Simpson, Co-Founder/Chief Technology Officer, Luum
Speakers: Ed Lewis, SVP of Business Development, Arrive; Melanie Truhn, Senior Associate, Nelson\Nygaard; Kevin Bopp, Vice President of Parking & Mobility, Bedrock Detroit

Major companies across the U.S. are announcing plans for a hybrid workplace once the pandemic subsides. This is an effort to offer employees more flexibility to work remotely, an amenity that though forced upon us in March, has proven popular among employees. While the majority of employees do want to return to the office in some capacity, many are asking for more flexibility. With the rollout of the vaccine, the return to work timeline has more certainty building around it, and employers soon need to start taking appropriate actions to prepare.

To attract and retain top talent, companies are adopting a hybrid workplace, and with that comes a need for daily flexibility and choice—and commute/parking technology that puts employees’ flexibility at its center. Now is the time for industry professionals to share best practices for employers planning a return to the workplace in 2021. How do I adapt my policies to manage demand and provide flexibility? How do I implement these changes at my organization? What does an employee-first approach look like in our new normal for commuting?

3:15 PM- 4:15 PM | Citizen to Hero – The Power of Data
Speakers: Jannette Benefee, Transportation Business Manager and Michael Han, Senior Data Integration Developer, DFW International Airport

DFW Airport is continuously advancing their business intelligence by expanding their database and incorporating more programs to expand their capabilities.  DFW’s Transportation Business Unit is shifting more toward a proactive approach, using time series analysis and machine learning to anticipate customer needs.  To support and utilize these technologies, the Transportation Business Unit is growing its Citizen Analyst team by training frontline employees and supervisors to provide bottom-up analytics.  This philosophy is empowering teams to view their operations in a new perspective and making information more readily available. This presentation will share the time series model to predict the type of parking customers at the airport (using Python), curbside management dashboards, and demonstrate the new release of HyperIntelligence.



The Parking Technology Suite: Customizing the Connection Between Clients & Customers
Speaker: Jeff Eckerling, Chief Growth Officer, SP Plus Corporation

As parking customers and clients continue to demand faster, touchless, and more intuitive technology, it becomes necessary to not only be able to offer advanced capabilities, but to offer a broad selection of smart, high-quality options to eliminate the need to shop multiple sources. The technologies parking operators offer need to be interoperable, adaptable, and data-rich to address the unique needs of a specific parking location or individual client.

User Engagement: Developing Mobility and Parking Apps that Provide Stickiness
Speaker: Brian Thompson, Director, Business Development, Intermodal Mobility Solutions Group, Bytemark, Inc.

With limited space on users’ phones, it’s not enough to just build an app for your parking program, transit system, or shared mobility system–you need features users want. From integrated trip planners to options for loading cash into mobile wallets, we’ll look at innovations that have made some apps sticky while others get quickly deleted.

How Collaborative Technologies Will Help Drive Safety-first Parking Solutions
Speakers: Laurens Eckelboom, Chief Revenue Officer, ParkHub; Michael Back, Founder & CEO, Honk

This session will cover the rise of contactless parking solutions and the importance of collaboration in future-proofing the parking and mobility industry. Leaders from ParkHub and Honk will offer insights on developing strategic alliances that support consumer’s growing needs for safer, simpler parking experiences. The speakers will also discuss how shared, standardized data can help drive future efficiencies.


Managing Commercial Vehicle Loading: Technology and Regulatory Opportunities
Speaker: Dawn Miller, Vice President of Policy & Partnerships, Coord

Commercial delivery activity is a large and growing segment of the mobility landscape, increasingly competing with parked vehicles, vehicular traffic, buses, cyclists, and pedestrians for space in the right-of-way. Traditional freight is joined by fast-growing parcel delivery and on-demand delivery services, each with distinctive industry profiles. Many cities are looking to manage this segment’s loading activity better to reduce safety hazards and traffic congestion while increasing the productivity of their curbs. There are a variety of opportunities for innovation; in terms of regulation, pricing and technology, city officials are exploring to address these needs. This presentation explores industry trends, outlines opportunities and challenges in technological and regulatory innovation, and shares lessons learned from recent implementations of new loading zone management technology in several U.S. cities.

One Developer’s Strategic Approach for Parking Structure Construction
Speaker: Mickey Ankhelyi, Director of Architecture and Aaron Alhady, General Manager Design-Build; Clark Pacific

Parking structure construction is not going away and owners and developers need to know how offsite construction can be a strategic advantage.

Thursday, February 25, 2021

12:00 PM- 1:00 PM | Planning for the Curb of the Future: Commercial Smart Zones
Moderator: Robert Ferrin, Assistant Director, The City of Columbus

Panelists: Brandy Stanley, MBA, CAPP, Parking Services Manager, City of Las Vegas Parking Services ; Jascha Franklin-Hodge, Executive Director, Open Mobility Foundation; Andisheh Ranjbari, PhD, Research Scientist, Supply Chain Transportation & Logistics Center (SCTL) at University of Washington & Manager of Urban Freight Lab (UFL)

The demand profile for our urban curb space is changing rapidly with the rise of e-commerce and on-demand food and service delivery. Rooted in data, analytics, and innovative technology solutions partners across the country are developing exciting tools and methods to improve safety, access, and efficiency at the curb. Hear how the public, private, research, and nonprofit sectors are partnering to develop resources for practitioners and policy makers to implement the curb of the future.


1:30 PM- 2:30 PM | The Not So Humble Curb: Leveraging Your Most Valuable Asset to Achieve Your Community’s Goals
Moderator: Chrissy Mancini Nichols, Lead, Curb Management and Mobility, Walker Consultants
Panelists: Mark Lyons, Parking Division Manager, City of Sarasota, Fla.; Mario Giuliani, Economic Development Manager, City of Benicia, Cali; Michael Sokoff, Transit & Parking Manager, City of Columbia, Mo.

In our rapidly changing world, the humble curb is seeing a convergence of competing uses. From an increase in pick-ups and drop-offs, outdoor dining to accommodate COVID-19 restrictions, and new ways to get around such as dockless bikes and scooters, curb space must be managed to ensure accessibility, safety, and circulation.  The curb is more than just vehicle storage or a path of travel: it is there to serve people. It’s a vital community space and one of the most extensive and valuable assets in a city. A good curb design promotes access and activity, drawing more customers for businesses, which is especially important as we navigate COVID-19.

With active and intentional curb management, communities can offer more equitable access among different users, improve levels of service for everyone, collect data on transportation behaviors, and create a sustainable revenue source.

1:30 PM- 2:30 PM | Ahead of the Curb: How to Maximize Facility Design and Stretch Your Dollars
Moderator: Fernando Sanchez, Integrated Design Director – Parking Buildings, McCarthy Building Companies, Inc.
Panelists: Randy Meier, President of Preconstruction-Parking Structures, Don Mac, Senior Project Manager, McCarthy Building Companies, Inc.; Raju Nandwana, Vice President, International Parking Design (IPD)

Parking environments are facing a transformation given new mobility and sustainability goals. To be successful in meeting evolving needs, design of these spaces must adapt – and be adaptable. This information-rich session will dissect emerging trends and policies currently affecting parking projects, as well as the long-term impacts from the ongoing COVID-19 pandemic.


Innovation is Driving Stall-Based Occupancy Monitoring
Speaker: Ryan Hickey, COO and Co-Founder, eleven-x

In the journey to deliver true smart parking, stall-based occupancy data (and specifically real-time stall data) will be the key element that determines the quality of solutions and whether they provide the value and promise they hold. While there are many technologies claiming to provide the right data, it is widely agreed that sensors provide the best approach in terms of accuracy, cost, integration potential and lifecycle. New innovations have advanced sensor technology, while reducing costs, to further enhance their value proposition. This discussion will cover key innovations while connecting the dots on how sensors can; improve compliance/enforcement, guidance, support dynamic pricing and easily integrate with other technologies such as payment apps, to provide actionable analytics and bring customers closer to true smart parking.

EV Charging and Smart City integration – The Future of Electric Vehicles and the Needed Infrastructure
Speakers: Josh Winkler, Senior VP of Technology and Product Development and Brendan Jones, COO, Blink Charging

Blink Charging Presenters will cover how Blink Charging is working to incorporate smart solutions and new technologies to service the infrastructure needs of the growing electric vehicle market and support the grid through new and smart technologies and partnerships.

Get More with Less in 2021
Speaker: Kelly Birr, President, OmniPark

Increasing payments and reducing labor cost through LPR, connected systems and intelligent dispatch. In this session, OmniPark President Kelly Birr discusses the parking industries next step in technology, connecting consumer tech behavior and the expectations of today’s parking experience. Sticking with the theme of doing more with less, Kelly examines how operators can utilize key staff, leverage technology to run an efficient parking operation and how we, as vendors, can spark change in the parking landscape.

Navigating a Frictionless Fan Experience
Speaker: Laurens Eckelboom, Chief Revenue Officer, ParkHub; Victor van Dinten, Head of Indoor and Parking, HERE Technologies

Convenience is the foundation of customer service. As a service-focused industry, it is our job to not only solve operational issues but also to support a cohesive customer journey. In this session, Laurens Eckelboom, Chief Revenue Officer of ParkHub, and Victor van Dinten, Head of Indoor and Parking at HERE, will uncover burgeoning technologies that streamline the overall fan experience at high-volume events, while eliminating friction and boosting satisfaction along the way.

3:15 PM- 4:15 PM | Curbside Management: Understanding Disruption and Demand-Based Responses
Moderator: Meera Raja, Senior Manager, Solution Design & Program Development, City Tech Collaborative
Panelists: Ann Lin, Product Owner, Teralytics; Gerhard Boiciuc, Global Product Manager, HERE Technologies; Jason Schrieber, AICP, Senior Principal, Stantec Consulting Ltd.

The space between city sidewalks and streets has become a battle ground for the future of urban mobility. Curbs are increasingly essential to emerging mobility and logistics business models, yet antiquated curb management practices are holding back exciting new industries. Traditional uses of curb space in cities–including buses, taxis, freight deliveries, bike lanes, and parking–now compete with ride-share, same-day deliveries, dockless vehicles, and other new transportation modes and services. This competition creates bottlenecks at and around the curb as well as safety concerns for pedestrians and drivers trying to navigate crowded streets. A lack of curb space translates to a lack of parking and/or loading zones, which disrupts nearby business by complicating the customer experience and limiting the efficiency of commercial deliveries and general operations. Modern needs and opportunities stand to transform curbs from inert infrastructure into dynamic and valuable nodes in our urban transportation systems.
This panel presentation will gather mobility, data and analytics, modeling, and infrastructure experts to explore solutions to help cities and their constituents understand, allocate, and manage curbside space more effectively.

3:15 PM- 4:15 PM | How and Where to Strategically Locate Public Electric Vehicle Charging Infrastructure: A New York City Case Study
Speaker: Chris Hoehne, PhD, Center for Integrated Mobility Sciences, National Renewable Energy Laboratory (NREL)

Electric vehicles are projected or even mandated to achieve high market penetration in the near future. To support their adoption, cities and communities need more charging options that are most feasibly located where parking infrastructure already exists. Industry professionals could benefit from understanding where and how EV charging infrastructure could be located (including the ideal locations for cities and travelers) to better prepare and take advantage of emerging electrification in the transportation sector.

4:15 PM- 5:15 PM | CLOSING PANEL – Inspiration and Innovation from Every Corner of the Parking, Transportation, and Mobility Industry 
Moderator: Mike Drow, CAPP, EVP, Sales, T2 Systems, Inc
Panelists: Stan Caldwell, Executive Director, Traffic21 Institute and Mobility21, Carnegie Mellon University; John Shumway, Parking Manager, McCarran International Airport; Keith Hutchins, Director, City of Detroit

SPONSORED BY: T2 Systems, Inc. 

Join our closing panel for the summit to explore and examine what’s next for the industry from our experts in the tech, academic, municipal, and airport sectors. Discuss the disruptions that continue in the market and the innovations and changes coming to all aspects of parking and mobility.