Mobility & Innovation Summit Speakers, June 29-30, 2021

Jela Ellefson


Jela Ellefson, Urban Planner, Ford Motor Company

Jela Ellefson is a community and real estate development professional with a background in urban planning, economic development, and placemaking. During the past 20 years, she has worked on a variety of urban challenges across the U.S. Ellefson currently leads the parking strategy for Ford Land’s iconic Michigan Central Development project in the Corktown neighborhood of Detroit, focused on leveraging parking as an economic development catalyst in support of a 24-hour neighborhood.

Prior to that, she successfully developed and implemented fundraising strategies focused on the creation of homeownership opportunities for low-income residents; managed district-wide planning and development projects at the Eastern Market, the longest-operating public market in the U.S.; and led economic development efforts that reduced traffic issues in a busy commercial district, improved walkability, and satisfied community benefits agreement requirements.

Ellefson earned her bachelor’s degree in finance from the University of Detroit Mercy. After moving to Los Angeles and working in corporate finance, her passion for cities  led Jela to a master’s degree in urban planning from the University of Southern California.

As a member of the inaugural 2011 Detroit Revitalization Fellows cohort, she moved back to Detroit to leverage her finance, urban planning, and policy experience in finding qualitative and quantitative solutions to complex problems.  In 2016, she completed the Ford Motor Company International Fellowship of 92nd Street Y in New York City, focused on non-profit management and leadership development.

Diana Alarcon

Diana Alarcon, Director of Transportation, City of Tucson

Diana Alarcon brings more than 25 years of private and public sector experience to the position of director of transportation. The City of Tucson’s Transportation Department is responsible for parking, planning, engineering, capital improvement roadway projects, transportation policy, transit, traffic signalization, and street and traffic maintenance. Prior to joining Tucson, Alarcon was championing sustainability and connectivity initiatives such as Complete Street designs, Vision Zero, citywide greenways, and blue-ways as director of transportation and mobility with the City of Fort Lauderdale, Fla. Diana led the city’s initiative of “connecting our blocks” by creating a true multimodal transportation network of all users through reassignment of existing right-of-way and ensuring connectivity extends beyond the city limits into all neighboring cities.


Juan Carlos Barahona, Director of Operations, Blink Charging

Juan Carlos Barahona is a versatile management professional with a rich experience spanning public affairs, accounting, business development, and operations. He brings his expertise in project development, implementation, and management to Blink’s leadership team, ensuring the smooth functioning of internal processes. Juan’s strength in analyzing, interpreting, and summarizing client needs ensures the company’s operations remain focused on host locations across the country.

Juan’s in-depth knowledge of accounting aid the organization in fully realizing the business aspects of operations and establishing procedures toward efficiencies and customer service. Juan prides himself on delivering all clients with a professional experience from the beginning
of the relationship through its duration. His problem-solving mentality focuses on providing host locations with a professional experience from the very start of the relationship.

Jennifer Brenna, Transportation Program Manager, California Department of General Services

Jennifer Brennan, Transportation Program Manager, California Department of General Services

Jennifer Brennan has thirty years of experience working on land use planning, clean transportation, and energy policy issues. Jennifer is currently Transportation Manager at the California Department of General Services, Executive Office of Sustainability where she oversees a team installing EV charging infrastructure at state facilities. Jennifer has worked at several non-profit organizations, the California Legislature and Maine Governor’s Energy Office. Jennifer has a B.A. in Communications and a M.A. in Political Science from the California State University, Chico.

Cindy Campbell

Cindy Campbell, Senior Training & Development Specialist, International Parking & Mobility Institute

Cindy Campbell is the Senior Training and Development Specialist for the International Parking and Mobility Institute (IPMI). With over 35 years of frontline experience in law enforcement, parking, and transportation services, she brings comprehensive industry knowledge and professional experience to the IPMI training program. Prior to joining IPMI, Campbell was Associate Director of University Police for California Polytechnic State University and served as Chairman of the Board for IPMI.

Mike Drow

Mike Drow, CAPP, Senior Vice President, Sales and Corporate Development, T2 Systems, Inc.

Mike Drow, CAPP, is Senior Vice President, Sales and Corporate Development at T2 Systems. He establishes and manages technology partnerships and acquisitions to align with the long-term, strategic goals of T2 Systems. He has led the development of mobility services, remote management operations, mobile payments, and interactive marketing services, and has worked with municipalities, universities, airports, and urban garages.


Perry Eggleston, DPA, CAPP, Executive Director, Transportation Services, University of California, Davis

Dr. Eggleston has over 25 years of experience developing, refining, and directing mobility programs as an officer, supervisor, manager, director, consultant, and now as an executive director at the University of California at Davis. In his career, Perry has served organizations in California, Kentucky, New Jersey, Arizona, and Texas, and he is an active member of IPMI and CPPA. He has a doctorate and master's degree in Public Administration and a bachelor's degree in Criminal Justice.

Mike Estey

Mike Estey, Manager of Curbside Management, Transit and Mobility Division, City of Seattle, Department of Transportation

As Manager of Curbside Management for the Seattle Department of Transportation (SDOT) since 2005, Mike Estey implements data-driven, outcome-based parking, access, and mobility solutions with an emphasis on customer service and technological innovation. Seattle’s program has been recognized by its peers as one of the nation’s most innovative. Estey manages a team of 25 strategic advisors, transportation planners, engineers, and field technicians and a $12 million annual budget. Seattle’s 1,550 multi-space pay stations control 12,000 on-street spaces. Estey’s portfolio also includes finding solutions to address the growing demand for on-street curb space by emerging users such as ride-hail providers, car-share, employer shuttles, food trucks, and the increasingly complex web of urban goods delivery. Prior to SDOT, Estey was a strategic advisor in the Seattle mayor’s office, and before that, a legislative assistant in Washington, D.C. In 2019, he received the IPMI James M. Hunnicutt, CAPP, Parking Professional of the Year Award for contributions to the industry.

Phillip Garcia

Phillip Garcia, Manager, Facebook Transportation Site Operations – Bay Area

Phillip Garcia manages Facebook Transportation’s site operations in the San Francisco Bay Area and has more than 30 years’ experience working in the industry. Earlier in his career, he managed some of San Francisco’s premier hotel parking operations and city garages before joining Stanford University’s Transportation Services as their Parking Services Manager, later becoming the Associate Director. At Stanford, he applied parking demand management principles to help build award winning TDM programs that allowed Stanford to continue its campus growth and development. He later moved down the road to become Google’s Parking and Fleet Manager before joining Facebook as their Manager of Alternative Transportation. He now oversees Facebook’s commuter and campus mobility services while helping design and develop Facebook’s future transportation programs and facilities.

Michael Hamilton

Michael Hamilton, Sr. Director of Product Management, T2 Systems

Michael Hamilton is the Sr. Director of Product Management at T2 Systems. He’s responsible for the mobile payment and pay station line of business at T2.

Nick Mazzenga, PE, Associate, Kimley-Horn

Nick Mazzenga, PE, Associate, Kimley-Horn

Nick Mazzenga, PE, is a parking technology consultant with Kimley-Horn, and he serves on IPMI’s Technology Committee. Nick earned bachelor's and master's degrees in civil engineering from the Virginia Military Institute and the University of Virginia, respectively. He also is an Eno Transportation Foundation Fellow. In his free time, Nick enjoys running and spending time with his family and beloved dog, aptly named “Parker.”

Art Noriega, City Manager, City of Miami

Art Noriega, City Manager, City of Miami

Miami City Manager Arthur Noriega was appointed as the administrative head of Miami-Dade County’s most populous city in February 2020. Noriega oversees 4,381 employees with an operating budget of $1.165 billion. An executive with a strong background in construction, operations and urban development projects, he previously headed the Miami Parking Authority for 20 years. As that organization’s Chief Executive Officer, he acted as a strong advocate in the promotion of public and private sector joint ventures while maintaining an excellent working relationship with local elected and government officials, as well as development authorities. Noriega  oversaw a staff of 195 employees and an operation that generated well over $60 million in parking revenue.  He is an economics graduate of the University of South Florida, with professional certifications from Tulane and the Kellogg School at Northwestern University.

Trevor Pawl

Trevor Pawl, Chief Mobility Officer, State of Michigan Office of Future Mobility and Electrification | MEDC

As Chief Mobility Officer for the state, Trevor Pawl is responsible for working across state government, academia, and private industry to grow Michigan’s mobility ecosystem through strategic policy recommendations and new support services for companies focused on the future of transportation. Prior to this position, Pawl was Senior Vice President of Business Innovation at the MEDC, where he led the official state programs for mobility, supply chain assistance, export assistance, and entrepreneurial assistance.

Trevor has been named Crain’s Detroit Business’s “40 Under 40” and “50 Names to Know in Government”. He’s also been named Development Counsellors International’s “40 Under 40 Rising Stars of Economic Development” and the Great Lakes Women’s Business Council’s “Government Advocate of the Year”. Pawl holds a bachelor’s degree in economics and marketing from Grand Valley State University and a master of business administration from the University of Detroit Mercy.

Jeff Petry

Jeff Petry, Parking & Technology Manager, City of Eugene

Jeff Petry is the acting Director of Administration and oversees Parking, Waste Prevention, Technology Services, Administration, and Finance in the City of Eugene’s Planning & Development Department. He is known as an innovator and community trust builder. He has created a warm and fuzzy parking program that weaves art and technology into the community fabric. During COVID, he has also added “responsible adult at home badge” with his school aged kids. He holds a bachelor’s degree from Oberlin College (Ohio) and a master’s from the University of Wyoming. He has also worked as a property tax economist with the State of Ohio General Assembly and as an economist with Moody’s (West Chester, PA) before joining the City of Eugene.

Andrew Sachs

Andrew Sachs, CAPP, President, Harbor Park Garage

Andrew Sachs, CAPP, is president and managing partner of Harbor Park Garage, a 1,300-space facility in Baltimore's Inner Harbor. He is also president of the consulting company Gateway Parking Services, which specializes in analytics-driven digital marketing for the parking industry. Previously Sachs worked as a producer of live events including the Directors Lab West conference in Pasadena, Calif. He is a member of the IPMI Education Development Committee.

Matty Schaefer

Matty Schaefer, CEO, VADE

Matty Schaefer is the CEO & Co-Founder of Vade, building accessible infrastructure to help cities understand and manage the curb with real-time data. Prior to Vade, Matty created and grew a technology-based YouTube channel to millions of views and followers. Matty attended the University of North Carolina at Chapel Hill as a Robertson Scholar and Adams Apprentice, graduating in 2020 with a degree in business administration. Matty and two co-founders (Ritwik Pavan and Christian Burke) started Vade in 2018, spent two years developing patent-pending hardware and software, and launched Vade’s real-time occupancy solution this year.

Kacey Siskind, Senior Vice President, HONK

Kacey Siskind, Senior Vice President, HONK

Kacey Siskind joined HONK’s executive team 7 years ago as Senior Vice President. With 20 years of sales experience, Kacey now helps municipalities, colleges & universities, private operators and airports find their “HONK”, while seizing new business opportunities and partnerships to drive growth for HONK and its customers.

Ron Steedly

Ron Steedly, CAPP,  Sustainable Transportation Manager, Texas A&M University

Ron Steedly, CAPP, is currently the sustainable transportation manager at Texas A&M University. Ron has served on the IPMI Sustainability Committee and currently serves on IPMI’s Education Development Committee.

Kurt Steiner

Kurt Steiner, Transportation Planner, LEED Specialist, United States Green Building Council (USGBC)

Kurt is a transportation planner and green building specialist working to advance sustainable mobility and to create more livable communities.  In his current role, Kurt manages development of location efficiency and sustainable mobility criteria for the LEED green building rating systems. Kurt’s LEED project experience includes serving as the LEED AP supporting two mixed-use infill development projects in Washington, DC certified under the LEED for Neighborhood Development pilot program. Kurt holds a BA in Environmental Studies from American University and a Master of Urban and Regional Planning from Virginia Tech.

Roamy Valera

Roamy Valera, CAPP, CEO, PayByPhone, US & Canada

Roamy Valera is an internationally respected leader with more than 30 years’ parking industry experience. Valera oversees PayByPhone’s day-to-day operations for the U.S. and Canada, and leads the development and execution of the company’s growth strategy throughout North America. He also works closely with their global executive team to develop and implement corporate and global strategy.

As the current past chair of the International Parking and Mobility’s board of directors, he has been instrumental in the industry’s evolving focus on Mobility as a Service (MaaS) and a commitment to reducing the friction and removing the pain associated with parking and mobility. Valera has extensive parking operations and management experience in both the private and public sectors.

Brett Wood

Brett Wood, CAPP, PE, President, Wood Solutions Group

Brett Wood has over 15 years of experience as a parking and mobility consultant, working throughout North America to help his clients find creative and implementable solutions. Brett’s passions include right-sized parking, data-driven solutions, and helping to shape a future for the industry that adapts well to the rapidly occurring disruptions around it. Brett serves as co-chair of the IPMI Research and Innovation Task Force, focusing on industry-leading projects around curb management, mobility, benchmarking, and more.

Shontel Zamora

Shontel Zamora, Analyst, California State University San Bernardino Public Safety Department

Shontel Zamora iss an analyst for California State University San Bernardino Public Safety Department. Under the oversight of the Police Chief and Parking Director, Zamora coordinates event parking accommodations and assists with the daily parking needs of the university. She has more than 15 years of experience in the parking industry and has served on various IPMI committees, including membership, Parking Matters, and the Education Development Committee.