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IPI Webinar: Old World, Old-Fashioned Airport Parking? — May 2, 2018
May 2, 2018 @ 12:00 pm - 1:00 pm EDT
Live Online Webcast: $35.00 for IPI Members, $50.00 for Non-Members
Description: Big data tools, dynamic pricing and yield management are innovative commercial concepts whose applicability is lively discussed within the parking industry worldwide. While some European airports are highly interested in the commercial uplift potential of new big data tools or pricing methods others struggle with privacy concerns and customers‘ acceptance. The presentation tries to shed light on how these new commercial concepts could be of use for the parking business of US airports.
Learning Objectives:
- Gain a clear understanding of big data available in the airport parking industry and how to mine it.
- Identify opportunities on how to generate additional revenue out of data analytics and new technologies in airport parking.
- Attain insights in how yield management and dynamic pricing could be leveraged in airport parking
Presenter:
Dr. Mark Friesen is the founder and managing partner of QUINTA Consulting, a Frankfurt-based company focused on pricing, revenue management, and big data analytics. He has more than 10 years of consulting experience in the parking industry and has supported more than 20 European airports in car parking optimization projects.
