Addressing the Perception & Image of Parking & Transportation Professionals

Presenter: Kevin White, Parking and Mobility Consultant, Walker Consultants   

Customers often share strong and negative feelings about those professionals and organizations that operate and manage parking, even referring to parking as a “necessary evil”. Patrons complain and may even become confrontational with industry personnel, especially those on the frontline. Does it have to be this way? How can we highlight the dedicated and talented people in our business, and the important work they do to improve access and equity in our transportation systems? How do we balance enforcement and collect revenue while adopting an ambassadorial approach to our customers and stakeholders?

Let’s continue to improve the perception of parking and transportation professionals and the work they do! Join Kevin White, CAPP for a discussion and insight into how to promote greater understanding of the industry, our operations, and how we contribute to our communities as an industry.

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