Cleverciti Announces New North American Leader


Sonny Samra will take the reins as Cleverciti’s new VP of North America

Cleverciti® is pleased to announce that Sonny Samra will take over as its new VP of North America. Sonny will continue the momentum of Cleverciti’s growth generated by current VP, Andrew LaMothe. LaMothe, who joined the organization three years ago, elevated Cleverciti as the frontrunner in comprehensive curb management and integrated parking intelligence solutions for both on-street and off-street operations.

Sonny joins Cleverciti as a seasoned industry leader following five years at PayByPhone, where he held increasingly senior positions in sales and corporate strategy, most recently responsible for global partnerships as Senior Director of Business Growth. In his role at Cleverciti, Sonny will be responsible for continuing to scale our footprint in North America, while helping our clients and prospective partners identify and implement comprehensive solutions to grow their revenues, optimize their parking and curb management operations, and reduce traffic congestion and emissions.

Cleverciti CEO David Parker stated, “We are excited to welcome Sonny to the team. He is a proven industry leader, with an extensive understanding of the current evolution of the parking industry and how Cleverciti solutions will be valuable at helping municipalities across the globe improve their parking and curb management operations.”

Sonny’s appointment will build on the significant momentum of Cleverciti in North America, by delivering integrated parking intelligence solutions to cities, universities, and parking operators. Cleverciti customers include LADOT; Miami Parking Authority; Toronto, Canada; Bend, Oregon; Redwood City, California; Tempe, Arizona; Pasadena, California; and Montreal, Canada. Cleverciti also has deployed in over 200 locations globally, including several significant deployments in London, the Cities of Cologne, Paderborn, and Gelsenkirchen in Germany, and the iconic Liffey Valley Shopping Center in Dublin.

As a leader in intelligent parking technologies, Cleverciti grows parking revenues while reducing traffic and emissions and creating a smooth, stress-free parking experience. The Cleverciti platform includes the CleverPortal, Cleverciti Sensor, the Cleverciti Circ, the Cleverciti Sign, Cleverciti App, and more.

The Cleverciti Team would like to thank Andrew LaMothe for all of his efforts growing our business in North America!

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