Smart Mobility: Using Tech for Superior Customer Service
By Daniel DeMott, PMP, CSM
Is your organization leveraging every tool that today’s dynamic technology has to offer? Seamless connectivity is no longer simply a perk for customers; it’s an expectation. Embracing leading-edge tech in mobility management practices will maximize your assets and improve customer service outcomes.
Mobility as a Service
Parking managers that offer mobility as a service deliver a user-friendly, accessible product to the customer. Companies focused on leading-edge mobility solutions can attract more customers and cultivate loyalty, while increasing profitability.
The Value of Data
Data is priceless when leveraged purposefully. Information such as fleet management analytics, real-time GPS data, and up-to-the-minute customer service tracking give stakeholders a broad understanding of their operations in real time.
The key is to know how to interpret this information. The right technology distills data analytics into targeted insights about strategic operating plans and service logistics.
The Bottom Line
Digital management solutions help everyone’s bottom line. When used to its fullest potential, smart tech can increase customer service outcomes and lower operating costs in many ways:
- Access to up-to-the-minute data gives clients informed and authoritative control of their assets.
- Connectivity encourages transparency and open communication across all levels of the organization, as well as with the end-user.
- Smart data analytics give operators the ability to quantify how they are delivering on client expectations.
A firm understanding of emerging technology will drive consistent profitability. The choice is simple: continue to evolve along with innovations in technology, or get left behind.
Daniel DeMott is the Chief Technology Officer for Elite Parking Services of America and a member of the IPMI’s Smart Transportation Task Force. He can be reached at DanielDemott@EliteParkingSOA.com.