PayByPhone Announces Changes to its Management Board


VANCOUVER, BRITISH COLUMBIA–PayByPhone, the global leader in mobile parking payments and a wholly-owned subsidiary of Volkswagen Financial Services, announces the following changes to its Management Board.

Anthony Cashel becomes PayByPhone Chief Client Officer, joining the Management Board effective February 1, after acting as Interim Chief Client Officer since September 2022. In his new global role, Cashel, who joined the company in 2017, will spearhead the development and execution of PayByPhone’s strategy. He was previously Managing Director of the UK business where his proven extensive experience across sales, marketing and operations was invaluable.

Jonny Combe, PayByPhone President and Chief Executive Officer, says, “Anthony’s strategic mindset coupled with his creative problem-solving make him a true asset to our management board. Anthony’s competence speaks for itself, and I have no doubt that he will continue to lead our teams successfully across different markets to deliver commercial success.”

Lewisa Anciano, Vice President Global Human Resources, left PayByPhone in January 2023. Anciano made a profound impact on PayByPhone’s people and on its business during her tenure, including building a very strong team of leaders within the People and Culture division.

Effective  February 1, Kristina Svab, Director, People and Culture, and Leyla Germain-Tardieu, Director, People and Culture, oversees North America and Europe respectively. Both Svab and Germain-Tardieu bring the required experience to their new roles along with arsenals of the necessary soft skills. They report directly to Combe, who will represent the function on the Management Board.

Ryan St Hilaire, Vice President, Product, left PayByPhone on January 31. During his tenure he transformed the product area of the business and successfully drove new revenue opportunities for consumer products.

Effective immediately, Tanya Reid is promoted to Senior Director, Product. Since joining PayByPhone in 2021, Reid has proven her strategic approach and has a deep understanding of the complex needs of the company’s customers. Reid reports to Nigel Carroll, Chief Technology Officer, who is the Management Board member accountable for Product Strategy and Delivery.

Combe says, “I am immensely grateful to Lewisa and Ryan for always acting in the best interest of PayByPhone and for so robustly fulfilling their Management Board roles. Congratulations to Anthony, Kristina, Leyla and Tanya on their new roles. We are privileged to have such outstanding, talented leaders in our organisation.”


PayByPhone’s aim is simple: simplify your journey so you can focus on what matters most. As a wholly-owned subsidiary of Volkswagen Financial Services AG, it is one of the fastest growing mobile payments companies in the world, processing more than USD $740 million in payments and over five million downloads per year. Available in nearly 1,400 cities across the globe, PayByPhone helps millions of consumers easily and safely pay for parking without the hassles of coins, lines, or fines. Its smart, intuitive technology is at the center of its user-first approach, delivered to make everything as simple as possible. For more information, please visit

Sarah Claridge
Communications Consultant
(+44) 207 692 4964