As the COVID crisis continues winding down, the parking industry has been given a second chance to make a great first impression with the customers and institutions we support.

As offices, schools, restaurants, venues, and tourist attractions continue reopening and welcoming back workers, students, and guests, parking operations will once again fill up with cars. We have an opportunity to make the most of drivers’ fresh perspective—and we can do that by reframing the understanding of parking. It’s no longer a commodity; today, parking is a service.

Andrew Sachs, CAPP, writes about the industry’s unique second chance to make a great first impression in this month’s Parking & Mobility magazine, including how COVID changed how we do what we do, expectations going forward, and predictions of the technologies and trends that may disrupt our future–and how to react for the best possible customer experience no matter your sector.