By Melina Morokhovich and Poppy Guloien

The parking, mobility, and transportation industry is always adapting to the ever-changing environment, but who knew what was headed our way in 2020? The impact of COVID-19 on the parking industry has been widespread and devastating: empty offices, hotels, stadiums, and entertainment venues; lost revenue; reduced staff; and drop-off and pick-up congestion, just to name a few. As organizations come out of the pandemic and approach their new “normal,” they will be looking for ways to maximize revenue and increase operational efficiency.

To adapt, improvements to internal processes should be rolled out without delay. Organizations can adjust to budget cuts and reduced staffing by increasing automation wherever possible. Future-proofing your enforcement technology so it is scalable and can accommodate growth and progression can save you money and prevent you from having to reinvent the wheel every time something changes within your organization. Taking advantage of new and improved technological advancements in enforcement can improve operational efficiency, enabling you to do more with less. Improving citation collections will also help with your bottom line, whether the goal of your enforcement program is to financially support your parking operation or to ensure compliance of parking regulations.

The past year and a half has been difficult for all of us, both personally and professionally. There have been painful moments and struggles, but also a lot of lessons learned. By taking steps to increase automation, encourage payment, and improve technology, we can all move towards more efficient operations and a healthier year.

Melina Morokhovich and Poppy Guloien are regional sales managers for permits and enforcement with T2 Systems. They will present on this topic at the 2021 IPMI Parking & Mobility Conference & Expo, Nov. 29 – Dec. 2, in Tampa, Fla.
Their presentation will include some fun and engaging twists for those attendees competitive at heart.