By John Mason, CAPP, PMP

It’s tough in business sometimes to see what value there could be beyond turning a profit when it comes to implementing systems. Corporate culture tells you it’s all about making money. To some extent, that’s certainly true. You can’t stay in business if you’re not making money.

Well, sometimes it’s not true. Every once in a while, you’re going to lose money. You learn from the experience and do your best to correct for the next experience.

Other times it becomes about doing what’s right and creating business relationships that pay different dividends. One of those dividends could be turning a great partner into an amazing reference–making a relationship so strong that the partner reference speaks volumes to the positive experience they had with you and how (as partners) you slayed a dragon of a project together. They speak to how you stood shoulder to shoulder with them throughout a difficult implementation. That together you worked tirelessly to get everything just how it they needed it to be.

That kind of reference cannot be measured in dollars. A large, very visible client that would speak that highly of your company is priceless. That is what comes of putting your client first.

John Mason, CAPP, PMP, is project manager with HUB Parking Technology.